Since its launch in 2018, TikTok has taken the world by storm, becoming one of the most downloaded and beloved apps out there. The obsession with this platform shows no signs of slowing down. As it continues to innovate and expand, we can’t help but remain hooked, spending hours every week locked to our phones.
From what we can tell, the app will continue to dominate phones for the rest of 2025.
Unless you’re in America- sorry guys!
Like most social media platforms, TikTok has been identified as a brilliant marketing tool, thanks to factors such as its easy to use editing tools and TikTok ads platform that can quickly reach a highly engaged user base. However, as the app continues to grow and change, so should your approach to marketing through it.
Luckily for you guys, at Blaze Media, keeping up with marketing trends and social media channels is our area of expertise, so we’ve got you covered. Here is what you need to know about TikTok marketing in 2025, including how TikTok has changed digital marketing for the better.
What is TikTok Marketing?
TikTok marketing involves using TikTok to promote your business, product or services to your target audience.
When successfully marketing your business through TikTok, you are expected to create engaging content to reach a large audience.

Many businesses still don’t know how to drive traffic using digital marketing on TikTok, which means that some businesses worldwide are missing out on reaching a lot of potential customers.
At Blaze Media, we bleed when we see a business missing out on organic growth and potential revenue increases. Because of this, it’s important for every business to know about the power of TikTok marketing.
In our blog for digital marketing agencies in 2025, we briefly discussed the impact that TikTok is set to have in 2025. In this blog, we will provide a more focused insight into how to make the most of it.
How has TikTok Changed the Marketing Industry
The rise of TikTok has completely revolutionised the world of video marketing. Its growth has prioritised short-form, user-driven content and leaned more towards creativity and trend-focused strategies, impacting how every social media platform operates.
Still not convinced about how effective TikTok is for marketing? Think of some of your favourite platforms, such as YouTube, Instagram, and Facebook. Without TikTok, we may not have had Reels or YouTube Shorts, and for a platform to influence the marketing strategy of so many platforms only demonstrates its power.
TikTok has redefined virality and marketing strategies in a way that no other platform has in the past.
Making a TikTok Business Account
If you don’t already have a TikTok business account, we suggest you set one up as soon as possible.
Because we feel passionate about the power of TikTok for businesses (and because we are still in the Christmas spirit at Blaze), we will give you a quick guide to setting up a brand account to make the process of integrating TikTok into your marketing efforts slightly easier.
Setting up Your Account
The first step is to decide which type of TikTok account you want to create. You should have three options, and you should ensure that you have selected a business account for your company.

By choosing a business account, you can access TikTok’s suite of marketing tools, including ads, analytics, editing tools, and other valuable resources.
Still not sure how to get it all set up? Follow these simple steps.
- Open your TikTok account and select the menu in the top right corner.
- Select Settings and Privacy, and then ‘Manage Account’.
- There then should be the option to Switch to a Business Account.
- Then, select the category that best presents your business.
It’s really that easy.
Understanding Analytics
Once you switch your account to a business account, you will have access to a wide range of TikTok analytics, which you can use to track the success of your TikTok marketing campaigns.
You can check the views your videos receive, your account’s growth rate, engagement rate, and even your content’s average watch time- and that’s just scratching the surface.
If you have ever marketed through Facebook or Instagram, the metrics are similar to those available on these platforms.
TikTok analytics is great for reviewing the performance of your TikTok content. It can also give valuable insights into your brand’s reputation and popularity, which is always useful when planning future marketing strategies.
Now that we have given you some advice concerning TikTok’s technical aspects, let’s jump into the fun stuff. Here are some additional things you should keep in mind when putting together your TikTok marketing strategies.

The End of the Influencer Era
For years, you have probably seen countless advice blogs and articles proclaiming the power of collaborating with influencers. For a while, that was true, but we are approaching the end of the influencer marketing era.
This is happening for a simple reason: people are sick of being sold something by influencers who are only doing it for the paycheck. Over the last few years, there have been many scandals, which have made people less trusting of influencers’ opinions.
After all, would you trust the opinion of someone you know is getting endorsed to say it?
It is predicted that more businesses will focus on Employee-Generated Content (EGC) instead of promoting through TikTok influencers. EGC allows a business to build a personality and focus not only on its products and services but also on the company itself.
People want to support people they can trust and who they can identify with, so putting yourself at the forefront of your content can actually benefit your business and build brand trust.
If you are unsure how to build EGC, check out our Blaze Instagram account. We think we do it pretty well, and the videos about copywriting are especially good…
TikTok Shop Marketing
When introduced in September 2023, the TikTok shop completely transformed the app. This e-commerce feature enables business owners to generate income through product and content uploads.
Using a TikTok shop is a great way to ensure that your business is discovered and organically reaches people who may be interested in purchasing your products.
In 2025, TikTok shop may help you reach more customers. This is because TikTok prioritises and pushes content using TikTok shop links so that users will make purchases through the app. TikTok will send more traffic to your page if you sell through the app.
Trending Audio
Though not an entirely new concept, trending audio is becoming more prevalent. Your business could benefit if you know how to use trending audio effectively.
Mastering trending audio will help you master the algorithm. TikTok’s algorithm identifies when trending audio has been used and is more likely to suggest content that uses the audio to its users.

A pro tip from our glamorous Social Media and Content Manager is that you can use this audio on mute, and it will still have the same effect. See, we do know what we’re talking about.
If you want more expert tips from our social media experts, take a look at our social media marketing services.
The TikTok Creative Centre
Another TikTok tool that is going to be incredibly valuable in 2025 is the TikTok Creative Centre.
The TikTok Creative Centre is set to be your best friend in content creation. It offers a selection of tools and resources designed to unleash your creativity and create brilliant content.
With features like the Video Editor and the Commercial Music Library, you can elevate your content and connect with your audience like never before.
With so many valuable uses, getting to know the Creative Centre should definitely be on your to-do list for 2025.
The Power of Hashtags
If you want your business to be seen by more people, you need to use plenty of relevant hashtags and keep an eye on TikTok trends to find hashtag challenges. There are a lot of rumours floating around the world of digital marketing that hashtags are becoming obsolete- don’t listen to them.
Hashtags are still entirely relevant, and they are a great tool for helping users effortlessly discover your content. By thoughtfully creating a hashtag strategy, you can ensure that your videos reach the right TikTok users .
Keep Your Videos Short and Sweet
The world’s attention span is shattered, and if you produce long-form content, there is a good chance that people won’t watch it.
You want to ensure that you capture potential customers’ attention, so making short and snappy content is a great way to entice potential buyers.
Even though video lengths are increasing on TikTok, keep your content short. Nobody wants to watch a ten-minute ad.

Leave it With the Experts
More and more people are turning to marketing agencies for their digital marketing needs, especially when it comes to TikTok.
Marketing agencies are able to predict upcoming trends and make content plans based on these predictions, ensuring that you are always up to date with the latest trends.
If you want to see your business succeed on TikTok this year, we would definitely suggest that you work with the experts and outrank your competition.
Want to work with a marketing agency with years of experience and a record of success? Get in touch with the Blaze Media team today.