We get it; digital marketing can be confusing. We’re industry experts, and there are times when even we find ourselves confused. Because digital marketing has so many elements, there is a lot that you have to learn and a lot of lingo to get used to.
I’m sure if we told you that your business needs a measurable ROI and ROAS, it would go in one ear and out the other—that’s digital marketing for you.
That gives you an insight into why so many people are turning to Liverpool digital marketing agencies, such as Blaze Media, for their digital marketing needs. If you’re new to digital marketing and desperately need an agency’s help but still have some trepidations, it probably feels like you’re caught between a rock and a hard place.
Don’t worry- we get it; it’s good to question anything before you make a big financial commitment.
Hopefully, this blog will answer any questions you may have about marketing agencies before we head into 2025.
What Does a Digital Marketing Agency Do?
The main goal of any digital marketing agency should be to help a business improve its online presence. The future of marketing is online, so naturally, it is up to an online marketing agency to ensure its clients achieve their online marketing goals.
Some ways that a digital marketing agency may assist its clients include;
- Email Marketing: Email marketing is used to engage customers and generate leads.
- Video Marketing: An agency will create trending and eye-catching videos to attract traffic.
- Website Development: An agency may design/redesign your website with functionality and SEO in mind.
- SEO: SEO experts within the agency will optimise web pages and content to boost rankings in search engines.
- Paid Advertising: Advertising strategies and campaigns are created to improve brand recognition.
- Social Media: A marketing agency will manage your social media profiles to generate leads and create a brand identity.
When you look at it that way, it certainly feels like you’re getting your money’s worth, right?
Do I Need a Digital Marketing Agency?
Look at it this way: other than oxygen, food and water- you don’t really ‘need’ anything. We like to move away from the idea of a business needing a digital marketing agency and towards them deserving an agency.
This is especially true if you operate in a big city. As a Liverpool digital marketing agency, we see countless businesses fail to reach their desired success just because they refuse to work with an agency.
Digital marketing agencies are undoubtedly a great solution for scaling your efforts and achieving measurable results, but ask yourself: Is that what you want for your business?
How Much Does it Cost to Hire a Digital Marketing Agency?
Like any business, the cost of hiring a digital marketing agency differs from agency to agency. Marketing agencies, such as Blaze Media, tend to offer a range of valuable services, and no two clients tend to pick the same ones.
At Blaze Media, our prices start at:
- SEO: From £1750 per month
- PPC: From £895 per month plus platform spend
- Meta Ads: From £895 per month plus platform spend
- Organic Social Media: From £750 per month
We engage with a diverse range of businesses, varying in size. Our pricing typically starts with the abovementioned price points, considering the specific services required and the overall scope of work involved.
Our prices accurately reflect the industry average, and if you wish to work with any agency, you can expect to pay a similar amount.
Again, the prices we have provided can only give you a rough estimate of what to expect. If you want a more accurate estimate, contact our team, and we can give you an evaluation based on the services required.
How Does Web Marketing Work?
Web marketing is one of those phrases that we absolutely love because it literally describes exactly what it is- why can’t everything in marketing be that way?
Web marketing involves using the Internet to promote a product or business to consumers. This can be done through various digital channels, including social media, search engines, websites, and even email.
The main goal of web marketing is to help your business engage with more potential customers and drive traffic to your business site. Working with a web marketing agency can help you attain this goal.
Seems pretty useful to us.
Do Digital Marketing Agencies Build Websites?
At Blaze Media, we strongly believe in the power of a well-designed website. Our Liverpool development and design team has worked with countless clients to create innovative and effective websites, and we have noticed that businesses tend to do better with a great website.
Having a great website makes promoting it to increase its visibility much easier. A marketing agency will work to drive traffic to your website and convert any visitors into customers.
A good marketing agency like Blaze, cough, will help you create a business persona, and they will ensure that this is represented through your website.
Remember that before you commit to a marketing agency, you should look through case studies of websites they have built, as this will help you decide whether or not they are the right fit for you.
What is Company Website Marketing?
Once you establish a good website, an agency will use content marketing and social media marketing to drive organic traffic to it.
An agency can market your website in several ways, and their methods may differ depending on your business niche or the local market. They may simply choose to use SEO to optimise your website, focusing on keywords that will help your website rank higher in search results pages.
An ecommerce advertising agency will also tend to use social media and paid advertising, which have been proven effective ways to drive more website visitors.
A marketing agency can also use KPIs to measure your business’s performance and ensure its continued success.
Can You Run a Digital Marketing Campaign Yourself?
Well, you can run a digital marketing campaign yourself, but you can also build a whole house by yourself- that doesn’t mean you should.
You have to consider that running a whole digital marketing campaign by yourself is incredibly time-consuming and requires a diverse set of skills that usually require years of education and experience.
Running a business is enough effort, so why put even more pressure on yourself when you simply don’t have to?
You also have to consider that many financial investments are required to run a successful digital campaign. If your initial campaign is not a success, you are going to have to invest far more money in the future.
Why waste valuable time and money when you can get the experts to care for everything?
Work With the Best Online Digital Marketing Agency Today
Hopefully, we have answered any questions that you may have had concerning digital marketing agencies. As we step into 2025, we are excited to see how the industry is set to grow and evolve.
If you want to learn more about the world of digital marketing agencies or work with a marketing agency you can trust, don’t be afraid to contact our team today.