Goth Christmas is almost upon us, which means that people are decorating their houses with spiderwebs, carving pumpkins, and running their electricity bills up with novelty lighting. While the general public prepares for parties, businesses should be busy brewing up a Halloween marketing strategy.
Whether you plan to slash prices or run spooktacular campaigns, if plans aren’t already full steam ahead, now’s the time to get started. Halloween is the perfect time to improve engagement, drive traffic to your site and have a bit of fun.
As you might be able to tell, at Blaze, we absolutely love Halloween. We’ve already been discussing Halloween costumes and fangtastic marketing ideas, and as our treat this Halloween, we are more than happy to share what we’ve been conjuring up.
Is there a record for the number of Halloween puns in one paragraph? Because we think we just broke it.
Here are some frightfully good marketing ideas for Halloween 2025 that you should try for your business.
Spooky Social Media Campaigns
If your social media accounts haven’t been engaging lately, Halloween is an ideal opportunity to boost interaction and encourage your followers to participate and comment.
There are plenty of social media campaigns that you can start right now to make your social media more active. For example, asking your followers to submit their Halloween costume ideas is a fantastic way to generate user-generated content and get people talking.
You can also use trending Halloween effects and filters to engage with popular social media trends and connect with your followers in a fun way that you might not have tried before. Halloween always stirs up a lot of hype and excitement, so don’t hesitate to tap into it.
Killer Halloween Email Marketing Ideas
If you’re doing email marketing for your business, there is a lot of potential for creativity and humour, making your emails stand out more than they usually would.
Fun Subject Lines
If you’re anything like us at Blaze, you’ll be a big fan of a gourd pun, and so why not include some in your subject lines to give your subscribers something to giggle about and enjoy? Exciting subject lines will capture your subscribers’ attention and help build your brand identity, and show consumers that your brand is fun and happy to get involved with seasonal trends.
Seasonal Design
New seasons are always a fantastic excuse to have a little fun and experiment with the design of your newsletter. There is something about businesses getting into the spirit of the season that is really appealing to consumers, reminding them that there are real people behind the products.
Making minor changes to your newsletter design, such as adding ghosts or pumpkins, can be an eye-catching way to celebrate Halloween and get your subscribers excited.
We understand that creativity and redesign aren’t every business’s strong suits, which is where an experienced designer can step in and make a whole world of difference. Collaborating with a designer is a long-term investment for your business, as all the seasonal designs they deliver can be used every upcoming Halloween season, making your annual Halloween marketing all the more convenient.
Seasonal Offers For Subscribers
One of the main reasons people sign up for newsletters is to gain exclusive access to deals and discounts. For example, people often expect to receive some sort of Halloween discount or code when the holiday comes around.
Discounts are a great way to reward customers for their loyalty to the brand and encourage subscribers to actually open and read the mailer. During seasons such as Halloween and Christmas, people are also far more inclined to make purchases that they wouldn’t usually make, especially when there’s a discount involved.
Offers also make customers feel more loyal to your business, and people are more inclined to engage with businesses when their loyalty is rewarded.
Not already using email marketing? You’re missing a fantastic and often overlooked opportunity to engage with your customers and boost your brand. Check out our email marketing tips to get started.
Wickedly Creative Content Marketing
Content marketing is where seasonal marketing strategies really shine. There is nothing better than stretching your creative muscles to create written and visual content that really shines and embodies the fun of Halloween.
Also, let’s face it, many aspects of owning a business can be quite tedious and unimaginative, so why not take an opportunity to get creative and create content that connects with your followers and excites you and your staff?
Everyone loves bunking off daily responsibilities for 20 minutes of making Halloweeny content. It’s a fantastic way to raise morale in your business, get everyone involved, and build and reinforce brand personality.
Ecommerce Halloween Blog Ideas
It won’t surprise you to find out that we think Halloween-themed blogs and guides are the ghoulest. They embody the fun and excitement of the season while delivering measurable results for your business.
Halloween content can be a great way to really get involved in the festivities, while also using the holiday to your advantage. There is always a way to link Halloween back to your business, for example: if you’re a clothing brand, you can make content about making the perfect costume or if you sell a food product, you could make a blog about making the perfect Halloween snacks.
If you put your creative caps on, you can think of a lot of great content… or you could seek the help of a seasoned copywriter who can do all the hard work for you.
Seasonal Video Content
If your business is active on social media (as it should be), you will likely know that video content performs the best. Making topical Halloween content is more likely to get the attention of doom scrollers over standard videos about marketing, and it’s a great way to get your whole business involved and excited about Halloween.
There are ways to make Halloween content relevant to your business. For example, on the Blaze Media socials, last year, we made a Halloween video about the scariest questions we’ve been asked by clients. This was a fun way to get creativity flowing in the office while also engaging our followers.
Look out for any trends that you can use for your business and get your team brainstorming.
Interactive Quizzes
Take your mind back to a simpler time in the 2010s, when all we had to worry about was what bread we were, according to Buzzfeed. You might think that these quizzes are a thing of the past, but they have, in fact, just evolved and changed.
2025’s version of this is Instagram polls, which are a fun and interactive way to get insight from your followers and learn what they’re really interested in. Again, if you get creative, you can make these polls fun, Halloween-based, and related to your business.
Haunted Website and SEO Tricks
SEO should be a key focus for all businesses looking to connect with the right people and rank in search results. SEO has a whole host of benefits for your business, and around Halloween, you can really optimise your SEO.
Some ways you can use Halloween to improve your SEO and bring some life to your website include:
Drive Traffic with Halloween Landing Pages
Temporary Halloween landing pages are great because your website deserves a spooky glow-up that makes visitors laugh, scream… or both. They add a touch of spooky fun and a sprinkle of silly to your site, encouraging visitors to explore your site and uncover more.
By incorporating themed visuals, special offers, and relevant content, these landing pages capture attention and encourage users to explore further or take desired actions, such as making a purchase or signing up for a newsletter. The limited-time nature of these pages turns up the pressure cooker, making visitors feel the heat to act quickly before the opportunity vanishes.
Optimise for Seasonal Keywords
If you’ve ever been in a meeting with the SEO team at Blaze, you’ll know we have a bit of an unhealthy obsession with optimised keywords- because they really do get results. Around Halloween, there is an increased search volume for some key terms, such as ‘Halloween decorations’ or ‘costume ideas’.
If you take the time to do keyword research (or again, get an SEO agency like Blaze to do it for you), you can capitalise on the seasonal keywords and see great traffic results for your business.
Take some time to monitor trending keywords or set up automated SEO tools to track them for you. This will help you identify the most relevant and popular topics to base your content around, allowing you to focus your efforts on what matters most.
Update Your Local Listings
Updating your local listings is a great way to attract attention and stand out during spooky season. If you’ve gone to the effort of decorating your business to celebrate Halloween, why not get some snaps and update your business images?
You can promote any Halloween-themed offers or deals that your business has through local listings. This will catch the attention of anyone who might be actively searching for Halloween deals. It will also show off your business’s personality and generate buzz around your brand.
Make the Most of Halloween With Blaze on Your Side
Now that you’ve reached the end of this guide, you should be thoroughly inspired to get to work on some exciting Halloween marketing. Halloween is all about having fun and being a bit kooky, so really lean into it and see what you can brew up in your marketing cauldron.
Halloween is really the most wonderful time of the fear for marketers, and there is a lot of potential for your business to benefit over the next month.
Not sure if you’re quite equipped to develop a Halloween marketing campaign that packs a punch? Want to work with some fa-boo-lous marketers in Liverpool? You’re in the right place. We’ve mastered the recipe for fantastic marketing campaigns, and we’re ready to share our expertise with you.
Get in touch today to find out how we can help you.
