Attention all marketers and social media personalities – Canva just had its most significant update to date.
As one of the world’s most popular graphic design tools, Canva is used by just about every business, with its simple, easy-to-use interface being a prime option for anyone looking to develop eye-catching visual marketing strategies.
Canva’s new ‘Creative Operating System’ update is bigger than anyone could have predicted. It is set to make waves in the marketing and design industries, positioning Canva as more than just a design tool but a full creative, data, and marketing hub, primed to knock the likes of Adobe off its pedestal.
At Blaze Media, we have been actively using Canva since… well, since forever, so we are extremely excited to experiment with all the new tools the update has blessed us with.
Keep reading to learn more about Canva’s October update and how to use it to boost your business’s efficiency and creativity.
The All-New Creative Operating System
The foundation for Canva’s latest update is the all-new AI-powered Creative Operating System, which is set to connect design, content, and marketing in one place. This unified platform brings together all aspects of marketing while also upgrading video, email, and interactive tools.
The latest update promises to simplify your design process with a new people-focused design and AI integration, streamlining every step.
The All-New Creative Operating System update makes Canva your one-stop shop for all things graphic or digital marketing. Businesses can now create, plan, publish, and track campaigns without needing to click away from Canva.
Key Features You’ll Love
So, you know about the new AI integration, but you’re probably wondering what this means. Some new features that you should be excited about on the back of the latest Canva update include:
Visual Suite 2.0 – One Space for Everything
One of the most exciting aspects of the big update is the Visual Suite 2.0 update. Thanks to this update, you can now design, plan, and collaborate across multiple formats, all in a single canvas.
With the ability to manage all of your content seamlessly within a single project, your workflow becomes significantly more efficient, eliminating the need to juggle multiple tools. Plus, you can customise your workspace to perfectly match your personal workflow, making tackling new tasks smoother and more enjoyable than ever.
Canva Sheets
For all you spreadsheet fans out there (all five of you), you’ll be glad to know that with the new update came a Canva Sheets update. Thanks to the power of AI, making reports, infographics, and other marketing material is easier than ever.
With the latest update, you can import data related to your business and transform it into brilliant, visual layouts. With the Magic Charts feature, Canva will now make suggestions for the charts that best suit the data you want to display, making it easier than ever to produce performance reports, content calendars and visual assets.
For those of you who have always dreaded taking on the numbers and turning them into something visually appealing, this update means that, within a couple of clicks, your data can be displayed in attractive sheets that will impress at your next client or team meeting.
Smarter AI Tools
As we all know, AI has been growing in use to help businesses run more smoothly.
Much like a lot of marketing tools, Canva has really ramped up its AI integration. With just a quick prompt, you can now generate designs, images and even copy using Canva and even turn to ‘Ask Canva’ for real-time support while working on your project.
Nobody tell the coders, but it turns out that learning coding wasn’t as necessary as we all might have thought. Thanks to the introduction of Canva Code, building interactive elements and widgets (think questionnaires, calculators, all that fun stuff) is easier than ever, meaning that outsourcing aspects of your design process might be a thing of the past, making hitting those deadlines and producing quick content a piece of cake.
Canva Grow – Campaigns Made Simple
With this recent update, Canva significantly enhances its capabilities within the marketing ecosystem by integrating features such as campaign creation, email design, and performance tracking directly into the platform.
This expansion allows marketers and businesses to streamline their workflows, design visually compelling campaigns effortlessly, and monitor their effectiveness, all within a single, user-friendly interface. The update aims to make Canva a one-stop solution for all your marketing management, reducing the need to switch between multiple tools and improving overall efficiency.
The new email design tools are now integrated into the platform, allowing users to create customised, branded email campaigns. These tools enable you to design visually appealing emails that reflect your brand identity.
Thanks to the update, you can easily manage and send these campaigns, track their performance, and analyse the results to optimise future efforts.
Affinity Joins Canva
The integration of Affinity with Canva is a significant development because it combines the strengths of both platforms, enabling users to create more professional and high-quality designs with greater ease and efficiency.
This partnership enhances workflow, expands creative options, and can lead to increased productivity and innovation in design projects.
We can’t forget about price either, with taxes rising for every business in 2025, saving money where possible is absolutely essential. With the current Affinity V2 Universal License costing around £150, having free access to all of its features through Canva is the best early Christmas present.
Why The Update Matters to Businesses and Creators
Now that you know more about the new features and opportunities presented with the latest Canva update, you might wonder how you can use them to your advantage.
Here is why the update to Canva should and does matter to businesses and creators.
Faster Workflows
Are you sick of whipping around your office to find the password for one of the 100 platforms your business depends on to run? Well, thanks to Canva making itself into a hub of essentially every marketing feature you need, there’s no need to splash the cash on a load of platforms, nor do you need to dart between 10 different platforms when working on a single project.
We know what you’re all thinking, and yes, that might just mean that you can finally close some of the 100 tabs you have open on your work computer right now.
Working faster means completing projects faster, leaving more time to focus on opportunities that can help your business or your career grow.
Consistent Branding
The branding of your business is incredibly important, as is ensuring that branding is consistent.
Maintaining brand consistency across different channels can be tricky, especially when multiple people are involved in content creation across a range of platforms. Canva’s October update tackles that with stronger template control, shared asset libraries, and AI-powered style matching.
This means that you can input your brand guidelines into the platform, and the fancy new AI features will ensure that your brand guidelines are implemented through every project. That means you can say goodbye to triple-proofing and sending every project to your colleagues to ensure consistency.
Scalable Creativity
Using Canva Sheets with Magic Charts enables data-driven design. Teams can upload campaign data and quickly generate multiple on-brand visuals, reports, or posts customised for various audiences.
This means that tasks involving repetitive design work, which you often have to perform on a regular basis, are about to become significantly easier. As a result, even small teams will now be capable of producing a large volume of content efficiently.
Lower Costs
We all love to save money, and one of the most significant aspects of the update is just how much money you can save thanks to Canva now having so many features commonly used in marketing and general business ownership.
With the integration of Affinity, now available to all users, businesses and freelancers can access professional-grade photo editing and layout tools without extra subscriptions, meaning that your budget can be better assigned elsewhere.
Make the Most of Canva With Blaze
Through this guide, we hope to have given you more insight into the latest Canva update. We know just how valuable Canva is for businesses all around the world, and as it continues to grow, it is set to be an absolute powerhouse of fantastic tools and features.
At Blaze, we are avid Canva users and are excited to see what the latest features allow us to do for our clients. Want to find out more about how to make the most of Canva’s latest updates, or just work with a Liverpool-based digital marketing agency that already knows how to use Canva creatively?
