Christmas is the biggest opportunity of the year for businesses. Everyone just seems to be in a much better mood around Christmas, which is largely due to the anticipation of stuffing our faces with 100 pigs in blankets and eating our weight in chocolate.
We’re all happier, and we’re all way more inclined to spend more money, which is great for businesses looking to capitalise on the holiday season.
For all you humbugs out there, yes, of course, Christmas is a product of capitalism, but that doesn’t mean we can’t enjoy it. At Blaze Media, it’s no secret that we absolutely adore Christmas, with many of our staff fighting not to put their Christmas trees up before Halloween this year.
Not only do we love Christmas for the joy it brings to us all, but we also love what it can do for our clients. In this guide, we will give you the tips to ensure yule make the most of the Christmas season with winning Christmas marketing campaigns.
Start Early or Get Left Behind
Much as we’ve recommended for Black Friday and Halloween marketing campaigns, you need to start your Christmas marketing campaign early.
If you don’t have a Christmas marketing plan together by now, you’re already behind. Even though we all love to complain about it, there’s a good reason why shops start stocking their Christmas products as early as September.
Starting early gives your business the time it needs to connect with customers, build an audience and remind people that Christmas is just around the corner, so it’s time to start thinking up those Christmas digital marketing ideas.
You also have to remember that not everyone takes the ‘panic buy in December’ approach to Christmas, with many preferring to get their gifts out of the way early in the year, so they can relax while everyone else is frantically trying to collect a Lynx set for the men in their lives.
This means that starting early can help you secure early sales and give you more time to get your brand in front of potential customers.
Nail Your Christmas Campaign Concept
Before you can start your campaign, you need to pick a concept for your campaign. Do you want to lead an emotional campaign that pulls at heartstrings- think John Lewis, or do you want to put a gamification spin on it? Making the countdown to Christmas fun and introducing contests for your followers to take part in?
Understanding your concept and confirming it early on will only strengthen your overall marketing campaign, and it will influence how you approach all aspects of your campaign.
It is important that whatever concept you pick aligns with your brand’s ethos, because you are not only building a narrative campaign for Christmas, but also helping to secure loyalty beyond December if your audience resonates with the concept and wants to continue supporting your brand.
Organic Social: The Heart of Your 2025 Christmas Strategy
The whole world is quickly becoming sick of the flashy, million-dollar marketing campaigns that have no soul at all. We’re all disillusioned with businesses that make more in one week than most of us will see in our lifetimes, and we only want to support companies that really care, listen and connect with their audiences.
Ditch those eye-wateringly expensive ad campaigns that cost more than a small yacht and swap them for genuine, organic social engagement with your followers – you know, actually talking to people like they’re humans rather than walking credit cards. The difference in response will be so dramatic.
Some ways that you can organically connect with your audience include:
TikTok and Reels
We’re all guilty of spending too much time mindlessly scrolling TikTok and Instagram Reels. For a lot of us, disassociating and immersing ourselves in hundreds of random videos has become a part of our nightly routine, so the best thing you can do is quite literally get in your audience’s faces by appearing on their phones.
Starting now, you should be getting involved in trends, creating behind-the-scenes footage for your businesses and getting your brand out there. Jump on the newsjacking bandwagon and get your company out there, but make sure you stay true to your business’s ethos while doing so. Our social media services can help sleigh your content strategy this festive season.
User-Generated Content
User-generated content is king these days. Because consumers are finding it increasingly more difficult to trust businesses, they trust real content made by real people way more.
Think about it, when’s the last time you bought anything without reading a review first?
The best thing is, you don’t have to email your previous customers to beg for them to leave a review on your business or create videos about your products; you can get really creative and get some truly organic content. For example, you could run competitions or even challenges using your products – extra points if they have a Christmassy theme.
Not sure how to go about doing this? Think back to success stories like Starbucks’ White Cup Contest, where Starbucks tasked customers with doodling on their iconic white cups, encouraging them to upload the pictures to social media with the hashtag ‘WhiteCupContest’.
Within just a week, the contest generated almost 4,000 entries, proving just how much consumers are willing to have fun and get involved.
Build a Christmas Content Ecosystem
Who said your Christmas campaign is exclusive to your socials? The best way to pull off an effective Christmas campaign is to build an entire ecosystem of Christmas content.
We know this might sound like a lot of work, but it’s more straightforward than you might think, and even more so when you have a digital marketing team on your side to help you through.
Christmas Landing Pages
Whether you have an ecommerce store, informational platform or brand website, something that you should consider is implementing Christmas landing pages.
If you’re an ecommerce website, this page could detail the Christmas bundles and products you have available, or you could even outline any FAQs that might commonly pop up in the run-up to Christmas, such as when people can expect the delivery of their products.
Not only does this page make it easier for your customers to find the information they’re looking for, but it can also significantly boost SEO and capture the surge in seasonal search traffic to your website. Our web design and development services can help you create landing pages that really jingle all the way.
SEO and Christmas Keywords
Time to break the 4th wall for a second, hold on to your hats-
This blog and the content that you’re reading right now are intended to make the most of Christmas keywords and boost our SEO (and because we love Christmas). By using high-intent keywords that relate to Christmas, you’re almost guaranteed to boost business by tapping into the surge in user searches for Christmas-related products or services. Want to improve your search rankings? Check out our SEO services to achieve better visibility.
Email Campaigns
Something that we notice a lot at Blaze is just how many businesses don’t make the most of the power of email marketing. If anyone subscribes to our newsletter (which you should), you’ll see that we cater all of our mailers to the seasons and have themed mailers for major events.
Email campaigns can be especially impactful for ecommerce businesses, as they provide an opportunity to offer exclusive deals to your followers and secure sales in the run-up to Christmas while also rewarding the loyalty of your customers.
Branding and Creativity
For all you branding fans out there, Christmas is a fantastic opportunity to get creative and experiment with your brand’s visuals. Sure, your logo might look good now, but wouldn’t it look better with a bit of Christmas magic?
At Blaze Media, around Christmas time, we like to swap out our usual logo for an adorable tree-adorned logo, which fills us with joy, which is enough to make it well worth it.
You can give your usual marketing strategy a Christmassy spin and have a lot of fun, for example, if you’re a makeup brand, you could challenge your team and your followers to do their own Mrs or Mr Claus makeup look, the world is really your oyster.
Christmas is all about having fun and getting creative, and people are much more likely to respond to a brand that has personality and looks fun.
Christmas Deals
The purse strings are often quite tight around Christmas, with everyone having to buy a long list of presents and essentially put a house deposit down at the local butchers ahead of the big day.
People don’t just appreciate deals around Christmas; they need them, especially all the last-minute shoppers. Offering deals can almost guarantee an increase in sales, especially if you’re selling a popular Christmas gift.
These deals don’t need to be huge; you can offer limited-time deals, deals just for loyal customers or deals on delivery charges. When people are on the hunt for a bargain, they’re quick to snap up any that they spot.
Keep The Momentum Going
A huge mistake that people make is stopping their campaigns once Christmas is over. That’s the worst move that a business can make, especially with so many money-making opportunities that follow directly after Christmas, with Boxing Day Sales, January Sales and Valentine’s just around the corner.
Your Christmas campaigns shouldn’t just be about achieving one-time customers; they should be about building loyalty and developing lasting relationships with your customers so that they keep coming back.
One way you could keep the momentum going is by sending a thank-you email with every purchase or even offering a small discount to anyone who made a purchase during the Christmas period. Rewarding your customers’ loyalty is a surefire way to have them coming back for more.
Make The Most of Christmas 2025 With Blaze Media
Through this guide, we hope to have given you more insight into how you can create an award-winning marketing campaign this Christmas. At Blaze, we have helped countless clients make the most of the festive period and connect with new customers.
Whether it’s mastering your social media strategy, revamping your website or developing your SEO-HO-HO, we’re here to help.
Get in touch to find out more about how we can help your business this Christmas.
