Black Friday is both one of the most exciting and terrifying times of the year for businesses. On one hand, there is a lot of potential and money to be made from the event, but on the other side, you have to plan to make the most of Black Friday deals and get ready to compete against other businesses looking to capitalise on the shopping season.
With over a month to go, businesses have two choices: hide in their offices and wait for the event to pass, or strap their boots on, put together a Black Friday strategy, and start preparing to have the most profitable Black Friday shopping experience yet.
We don’t know about you guys, but we think the latter is the obvious choice.
At Blaze Media, we’re passionate about helping businesses succeed (just ask our clients), and in this blog, we will give you the rundown on making the most of Black Friday 2025, including tips for both online Black Friday sales and in-store promotions.
Start Early: Pre-Black Friday Buzz
As we discussed in our 2024 blog about successful Black Friday campaigns, timing is absolutely crucial to an effective Black Friday strategy.
A massive mistake you can make in your Black Friday campaign is not giving it enough time to build up hype and attention. If you start early with your campaign (like right now), you have the time to continue to drop information day by day, unlock new deals, and have your customers return to your socials to see what’s next in the campaign.
If you only give your campaign a week, you’re rushing to get all of your deals out without the hype and anticipation of your followers, so your campaign is doomed to fall completely flat.
Building a slow-burning Black Friday buzz that lasts at least a month is a great way to keep customers engaged, attract new followers before Black Friday kicks off, and make any last-minute changes to your campaign based on engagement as the campaign goes on. This approach works well for both online Black Friday promotions and in-store events.
Black Friday Website Prep
We’re not just here to call out businesses’ common mistakes, but a huge mistake that many businesses make is not altering their websites in the run-up to Black Friday.
First of all, you should already be checking your website quite often and optimising where necessary, but it should be a priority when you anticipate high traffic.
Some website changes you should consider in the run-up to Black Friday include:
Ensure Site Speed and Mobile Optimisation
Let’s face it, when it comes to online shopping, how likely are you to turn on your computer when you can just use your phone, which already has all of your bank details stored on it.
Nowadays, your website needs to be optimised for mobiles, or it will have no chance of survival. Attention spans are shorter than ever, and if your website takes a while to load, visitors have no problem moving on to the next site.
On Black Friday, your website will receive plenty of traffic, which means a lot of profit potential- unless your website can’t handle the traffic, in which case you’ll get a lot of sweet nothing.
Don’t let your website’s speed prevent your business from benefiting from Black Friday. Make sure that your developers (or developers from Liverpool’s leading marketing agency) review your website and speed it up ahead of the big day.
Dedicated Landing Pages With Clear Offers
Many businesses overlook the valuable strategy of creating dedicated landing pages specifically designed to highlight their Black Friday deals. By doing so, they can effectively direct traffic, showcase promotions prominently, and enhance customer engagement during this critical sales period.
We don’t just advise without following it ourselves. At Blaze, we have created dedicated landing pages for our own offers, such as our free site audits, which highlight the deals and drive more people to Blaze.
Add Urgency to Your Page
How many times have you seen a business having a long-term sale, only to put off buying anything and end up missing the sale entirely?
We are all guilty of being avoidant. ‘I’ll do the dishes before bed, ‘I’ll call them back later.’ It’s too easy to put stuff off until later, only to face the harsh reality of missed deadlines.
People often get too comfortable with Black Friday sales, and why wouldn’t they? They last the whole month after all. A lot of businesses miss out because they don’t add urgency to their sales and remind their customers of the limited time they have to make a purchase in a deal.
Make sure that it’s loud and clear to your customers that the clock’s ticking and they have a limited time to make their purchase, as this can help you avoid abandoned carts and missed sales.
Lack the technical know-how to make these temporary changes to your website? You’re in the right place; our talented design team can make sure that your web design looks good and capitalises on the hype of Black Friday.
Impactful Campaign Ideas for Businesses
As a leading marketing agency in Liverpool, it’s quite literally our job to think up fun and effective seasonal campaign strategies for our clients. Usually, we keep our brilliant ideas behind a pay wall, but we hate to see businesses miss out on fantastic marketing opportunities.
Here are some impactful campaign ideas that you can run this Black Friday.
Tiered Discounts
We all love a deal, and on Black Friday, we expect a deal. Something a lot of businesses worry about is offering rock-bottom prices, but there are some clever ways that you can make some decent money while still offering great deals to your customers.
Offering tiered discounts might just be the trick to making plenty of money this Black Friday.
If you’re unaware of tiered discounts, this is a pricing strategy where businesses offer bigger discounts the more that people buy. For example, a business might offer someone 10% off if they buy five items or 30% off if they buy 10. Everyone loves a bargain, and if people see an opportunity to save money, they’re going to spend more and make a larger purchase.
Exclusive B2B Deals
A great way to attract new clients and develop long-term relationships with businesses who might be willing to invest in your business in the future is by offering exclusive B2B deals for Black Friday.
Businesses have the finances to make substantial orders, so why not capitalise on this with exclusive deals?
Creative Content
Black Friday is a crazy time of year, so it feels wrong to go tame and boring with your marketing strategy. Have some fun and connect with your creative side, be that through a Black Friday themed product shoot, or fun social media content that packs a punch.
Get your phone out and start filming entertaining, creative videos that embody the spirit of Black Friday and bring attention to your business.
Not only is that a great way to drive traffic to your site, but it’s also a great way to bring a bit of fun to your business and get your workers involved in something creative.
Collaborations
Black Friday is the perfect opportunity to give back to the customers who have continued to support your business. It is also a prime opportunity to widen your reach and connect your business with a brand new audience. Collaborating with another brand is a great way to boost your reach substantially.
It’s a win-win scenario: You get your business in front of their audience, and they get the same.
Not sure how you’d go about a Black Friday collab? Say you’re a clothing brand, why not pair with an up-and-coming artist and make some shirts that display their work?
Not only are collaborations a great way to reach new people, but they’re also a fantastic way to stretch your creative muscles and whip up new and exciting content marketing ideas.
Black Friday Email and Social Media Strategy
It’s no secret that at Blaze, we’re strong believers in the power of email marketing and its power to grow your business and earn your business more money. When it’s matched with a great social media strategy, you have a lot of potential to really make the most of Black Friday.
Personalised Email Offers
On Black Friday this year, you should consider offering personalised email offers to people who have previously bought from your company and shown loyalty.
Black Friday is the perfect time to surprise your loyal fans with personalised email offers. They’ve already shown they love your brand, so let’s make them feel extra special. Send them some exclusive deals, make them smile, and watch them shop more.
Targeted promotions are more effective in driving sales, as they resonate more with the recipient’s interests and previous purchasing behaviours. This ultimately strengthens customer loyalty and maximises the return on investment during a key shopping event.
Strong Subject Lines With Urgency
This sentence emphasises the crucial role of the email subject line in email marketing. It suggests that the subject line can significantly influence a recipient’s decision to open the email, engage with the content, and potentially make a purchase.
In other words, a compelling subject line can be the difference between a successful marketing campaign and one that fails to reach its intended audience.
Leverage Social Media to Build Hype Early
Don’t wait until Black Friday to begin posting. In the weeks before the event, use your social media to tease deals, share countdowns, and highlight your hottest products.
Engaging early builds excitement and ensures your brand stays top of mind when customers are prepared to make a purchase. Behind-the-scenes content, sneak peeks, and exclusive pre-sale access for followers can foster a feeling of exclusivity that boosts enthusiasm and loyalty.
Use Paid Ads and Targeted Campaigns
Organic reach has limits, so paid social campaigns are crucial during Black Friday. Utilising platforms like Facebook, Instagram, and TikTok lets you target specific audiences and retarget those already interested.
Post striking visuals, clear calls-to-action, and time-sensitive messages to build urgency. A strategic paid ad plan guarantees your offers reach the right audience at the optimal moment, boosting your ROI.
Encourage User-Generated Content and Social Proof
Social proof plays a crucial role during highly competitive sales periods. Encouraging customers to share their experiences, such as their purchases, reviews, or unboxing videos, using a branded hashtag can significantly enhance brand visibility and credibility.
These authentic customer interactions serve as powerful endorsements, influencing potential buyers and fostering a sense of community around the brand. Reposting user-generated content increases engagement and builds trust with potential buyers, which is why user-generated content should definitely be a part of your digital marketing strategy in the run-up to Black Friday.
Consumers are more inclined to purchase when they observe real people enjoying your products, so you should promote user-generated content in the run-up to Black Friday.
Make The Most of Black Friday With Blaze Media
Through this guide, we hope to have emphasised the urgency of running your Black Friday marketing strategy as soon as possible.
Black Friday is a prime opportunity to promote your business to the right people and boost sales, and with an expert marketing team on your side, making the most of it really couldn’t be easier.
Want to see what your business can achieve this Black Friday? Contact our team today to find out how we can help you develop an effective Black Friday marketing strategy that will set you apart from your competitors.
