What Businesses Can Learn From Bridgerton’s Marketing Strategy
Dearest reader…
Look, we think we can all admit that we have been well and truly swept up in the Bridgerton craze. When it first came to our screens, it was easy to write it off as just another Pride and Prejudice-esque love story, but it has quickly become a powerhouse in marketing that marketers around the world can only applaud.
Since 2020, Bridgerton has had the whole world in a chokehold, anxiously anticipating the newest season and love story to get way too over invested in, and for all you fans out there, you’re in luck- Bridgerton season four is set to grace our screens THIS MONTH, January 29th.
So all you watchers, clear your calendar, grab a bottle of wine and invest in a very big box of tissues. And all you businesses out there- pay attention, because Bridgerton is more than just a sexy, star-studded insight into the Regency Era, it’s a masterclass in marketing.
At Blaze, we believe that marketing inspiration can be found in the most obvious places. While you’ve all had your eyes on six packs and silk gloves, we’ve been paying attention to all of the brilliant marketing lessons businesses can learn from season four of Bridgerton. Keep reading to uncover them.
Building Anticipation Through Controlled Teasers
Let’s face it, fans have been anticipating the new season from the moment the credits ran and the big Netflix logo filled the screen at the end of Bridgerton season three, but the marketing team behind the show has also been hard at work steadily building anticipation through controlled teasers.
The hit period drama began dropping teasers all the way in October 2025, giving viewers a gentle reminder that a new season was on the horizon, without giving too much away. In the famous Instagram post (which garnered over 1.5 million likes), they revealed the date of the new season, sending fans into a frenzy.
What Businesses Can Learn
This effortless way of building anticipation is something every business needs to take note of; well-executed, prolonged anticipation keeps audiences invested in your business.
Do you have a new product launch that you know your customers will love? Don’t just hand it to them on a platter. Develop a staggered strategy for your launch instead of one big reveal, the more cryptic and ambiguous the better.
Customers wondering ‘what on earth is coming?’ are much more likely to come back for more, driving repeat engagement and brand loyalty.
Leveraging an Existing Fanbase
As many of you will know, before Bridgerton graced our screens, it was first a book series that was released between 2000 and 2006 by Julia Quinn. This meant that before the series was even created, it already had a dedicated fanbase that was eager to see if the Lord Bridgerton they had cast for the show matched the man they had daydreamed about for 15 years.
This automatically guaranteed viewership for the show, giving them a strong foundation to continue building their fanbase.
After the first season, the marketing team behind the series worked overtime to maintain the fanbase that they had managed to develop, replying to comments, engaging with user-generated content and making sure their fans felt involved.
What Your Business Can Learn
Ok, sure, your business might not have the exact same follower size as an internationally acclaimed hit show, but there are still ways that you can capitalise on an existing fan base.
That’s right, we’re talking about IP. The impact of intellectual property has grown substantially in recent years, with businesses worldwide maximising their reach by leveraging IP with a large fanbase.
Think The Minecraft Movie, Barbie and Transformers, all of these films have been an absolute marketing success because they have a pre-existing fanbase, waiting and excited to see how something that means so much to them pans out on the big screen.
It’s easier than you may think for your business to capitalise on this, spark nostalgia and guarantee a fan base. A personal favourite of our lovely Copywriter is the Hipdot x My Chemical Romance branding collab (you’ve seen her on the socials, so you’re probably not surprised).
Hipdot, a small indie makeup brand, launched a makeup line to celebrate the anniversary of My Chemical Romance’s album Danger Days, which received significant attention, selling out almost instantly and elevating the brand’s profile.
It shows that, no matter the size of your business, with the right IP (and marketing team), your success can skyrocket.
Immersive World Building Across Every Touch Point
If there is something that Bridgerton does well, it’s world building. Whenever you see a single ad or social post from Bridgerton, you can expect a consistent tone, look, and feel, because the marketing team behind the show is working hard to ensure followers still feel part of the Bridgerton universe.
A fantastic yet effective way they achieve this on their social channels is by posting from the POV of Lady Whistledown, so every time the audience sees a post, it feels like they’re a part of the ‘ton’ reading the latest edition of Lady Whistledown’s Society Papers.
Bridgerton’s marketing team has worked tirelessly to develop a distinct brand that works for the show and has ensured it is implemented across all advertising, keeping fans immersed in the Bridgerton world between seasons.
What Your Business Can Learn
If your business hasn’t taken this step yet, now is the perfect time to establish a unified brand identity that resonates across all platforms.
This means carefully crafting every aspect of your brand, including its tone, visual elements, and overall personality, to create a seamless and recognisable experience for your audience.
By doing so, you’ll ensure that your brand communicates effectively and engages customers consistently, no matter where they encounter it.
Worried your branding isn’t up to scratch? You’re in the right place. Our team is ready to help you develop branding that helps your business shine and gives you the tools to build a whole world around your business.
Strategic Collaborations
We don’t know how many times we’ve said it now, but collaborations are a clever and easy way to boost your business, and Bridgerton’s marketing team has been hard at work to secure every fitting collaboration possible.
From Dove all the way to Jeni’s Ice Cream (which has been actively teasing a rare diamond of a flavour), Bridgerton is absolutely everywhere, but they’re not just settling for any old collaboration, and you certainly won’t be getting a Bridgerton Happy Meal anytime soon.
Not only do the brands that they’re collaborating with make sense, but they’re brands really used by their customer bases, which is their clever way of saying ‘Hi, consumer, remember us? Well, we’re back.’
What Your Business Can Learn
We have seen many businesses make the most of collaborations, but they’re forgetting the most important part: these collaborations should be strategic. Not every collaboration is worthwhile, and you won’t catch a vegan cheese company partnering up with your local butcher.
If you want to test how collaborations might benefit your business, ensure the collaboration is relevant and will put your brand in front of your target audience. If marketing your business already feels quite overwhelming, working with a marketing agency that can help you connect with the right brand will be a game-changer.
Harnessing Viral Music Moments
How many shows do you know that have had such a musical impact that people use their soundtrack for their weddings? Not many. Bridgerton has somehow managed to make the most of every viral song without ever breaking the regency feel, with string quartet covers of songs that are doing the rounds on TikTok, claiming them for some of the show’s most iconic scenes.
Yes, we’re talking about Daphne and Simon’s smouldering ‘Wildest Dreams’ dance that people are still talking about five years later. It goes to show that if done cleverly, every brand can benefit from viral moments.
What Your Brand Can Learn
Something that we encourage all of our clients to do (and try to do ourselves) is engage with viral sounds and social media trends. Think of all the businesses that have accidentally secured a viral moment by jumping on a trend. It’s an easy and fun way to boost your business and showcase your brand’s personality. What have you got to lose?
Up Your Marketing Game in 2026
This guide should have highlighted exactly why Bridgerton is a masterclass in marketing and inspired you to experiment with your marketing campaigns going forward. In 2026, the landscape is changing, and though some classic marketing methods still have power, it’s time for businesses to branch out and really see what their brand can achieve with new, innovative strategies.
Keep an eye out for brands such as Bridgerton, see what they’re doing and think about how it can apply to your business- or let us take care of the hard work for you. Get in touch with us to find out how we can transform your brand’s marketing.
