As we approach 2025, our thoughts start to turn to our New Year resolutions. If you’re a business owner, one of your main goals for the new year should be driving traffic to your website, and a surefire way to do this is through the art of SEO.
Ideally, you already have an SEO strategy in place, and if you don’t, well, not to scare you, but you should be worried.
In the ever-changing business climate, it is important to be able to compete with your competitors. If you don’t have an SEO strategy already, we strongly suggest you implement one quickly.
If you have little or no SEO experience, we strongly recommend that you turn to a marketing agency for help; at Blaze, we may be biased- but we can back it up.
Read on to find out more.
How SEO Has Evolved in Recent Years
SEO often feels like a brand new thing, but in fact, SEO has been around for some time now. You may have only started to notice its significance as it has evolved and become more prevalent across industries.
The world of SEO is more complex than ever, and with the rise of AI in marketing and the growth of automation in SEO, there is a lot that you need to understand if you wish to carry out a successful SEO campaign.
You also have to consider that search engines are becoming smarter, and they are now much better at delivering hyperlocal results. SEO is now much more complicated and has several layers, so we always recommend that you work with an SEO expert.
Turning to a company for SEO can help you reap all of the benefits of SEO, and if you’re not sure what they are… keep reading.
The Benefits of SEO
If you’re not convinced that you need any support with SEO, here are some of the benefits of SEO for your business.
Cost-effective
When you stack SEO against ads, SEO often shines in terms of cost-efficiency. While paid ads may require constant cash flow to keep the momentum going, SEO can provide sustainable, long-term benefits that keep on giving without the need for relentless spending.
Higher ROI
There is no denying the impact of organic traffic on your business’s success. SEO is great for improving your ROI, as it creates targeted intent by naturally guiding those who are interested towards your business.
Support Other Marketing Efforts
Any expert marketing agency, such as Blaze, will tell you that your marketing efforts should extend beyond just SEO. If you are working on a PPC campaign or you have social media strategies in place, SEO can support the success of these strategies.
Increased Website Traffic
When a website has been optimised, it naturally ranks higher in search engines and, as a result, attracts more organic traffic. Traffic to your website can lead to more conversions, which is always positive – especially when these conversions are sales.
Why is SEO Challenging For Businesses?
So many businesses neglect to carry out a successful SEO campaign because it is difficult.
Even our SEO Manager has places where he has to refresh his knowledge, so we can only imagine how challenging SEO may be for someone with little to no experience in the area.
When carrying out SEO, you must overcome a lot of technical complexity, so it is no wonder that many people outsource their SEO to a qualified agency.
Because the industry is constantly evolving, many businesses risk implementing outdated practices, so it is always best to consult a professional.
The Benefits of Working With a Marketing Agency in 2025
Hopefully, we have clarified the importance of having an SEO strategy for your business, but we cannot stress this enough- you’re going to need to work with an SEO professional if you want the best results.
The best place to source an experienced SEO expert is by contacting a marketing agency.
This is especially true for small businesses, as a marketing agency can provide the best tips and guidance for implementing a successful SEO strategy.
Of course, as a marketing agency ourselves, we are going to have some biases, but we truly believe that getting marketing agency SEO guidance can be incredibly beneficial for your business. Here are just some of the reasons why.
Access to Expertise
It’s an agency’s responsibility to stay up to date with the latest SEO news. At Blaze, as soon as there is a notable update to the world of SEO, it usually becomes a hot topic- which is quite sad really.
By working with an SEO agency, you will have access to up-to-date SEO expertise, and you will be the first to know about any algorithm changes or new SEO trends.
Advanced Tools
When you work in a marketing agency, you have access to some pretty nifty software. Marketing agencies tend to have access to industry-standard analytics and the best optimisation tools, which means that they can easily audit and optimise a site.
Time Efficiency
Running a business isn’t easy, and it can often feel as though you have a million and one tasks to complete, so why add dealing with SEO to this list?
Working with a marketing agency streamlines the process. Marketing agencies have dedicated teams that are tasked with improving a client’s SEO. This is their main focus, guaranteeing that the task will be completed as quickly as possible.
Risk Management
Doing anything you are unfamiliar with can be a huge risk and can cost you financially. By working with an expert marketing agency, you can rest easy knowing that they know exactly what they are doing.
Working with an expert removes much of the risk and ensures that any money you invest in the project is put to good use.
Reports
As SEO providers, we always ensure that we give our clients a ranking breakdown and report to ensure that they are in the loop and have tangible evidence of the results that the SEO expert has achieved.
A good SEO Manager will provide a breakdown of your keyword rankings and how this has improved your website’s traffic, giving you clear insight into the success of your campaign.
What to Consider Before Hiring an Agency
We get it; just because a marketing agency has told you to hire one doesn’t necessarily convince you to take the next steps in working with one.
We just want our followers to do well with or without us, though it should definitely be with us.
If you do wish to shop around, be sure to consider whether the SEO experts you are working with have the correct credentials. It is always good to get an idea of their experience and what strategies they plan to implement.
Though some agencies may be resistant to offering the data, be sure to see their success metrics to determine whether they will achieve the results you are looking for.
Always remember that working with an agency is a partnership, and you shouldn’t be afraid to inquire if you have any questions about their service.
Unlock The Potential of SEO With Blaze
We may have very subtly hinted that you should hire Blaze for all your SEO needs, but if we haven’t clarified, we strongly recommend that you work with Blaze for your first (or next) SEO campaign.
Our SEO team has years of combined experience, making them the right choice for optimising your website and driving more traffic.
Get in touch with us today to see how we can help you.