Everybody, gird your loins (yes, there’s going to be a lot of this), the latest The Devil Wears Prada 2 trailer has dropped, and it is everything that we have waited 20 years for. From the same iconic cast from the original movie, including Meryl Streep, Anne Hathaway, Emily Blunt, and Stanley Tucci, to new fashions and plenty of anticipated drama, at Blaze, the office is already buzzing with predictions for the new movie.
But it isn’t just us who can’t get enough. All over the world, fans are eagerly awaiting the return of the iconic film and to finally see if Andy climbed the ladder, Miranda changed her ways, Nigel finally received his promotion, and if Emily ever got to go to Paris Fashion Week.
20 years is a long time to wait for answers, and though the movie has come at a glacial pace, this year we’re finally getting them. Movie plot aside, we have been in awe at the expert Devil Wears Prada 2 marketing and think that businesses need to pay attention to this absolute masterclass in nostalgia marketing.
Keep reading to find out what your business can learn from The Devil Wears Prada 2 marketing.
The Power of Nostalgia Done Right
Let’s face it, we’re all suckers for nostalgia, and digital marketing brands know it. That’s why we’ve had the Barbie Movie, the reunions of 2000s boy bands, and throwback McDonald’s toys. We have all been desperately trying to relive the feelings we had in the early 2000s, which means Y2K is back in full force.
Don’t believe me? It’s no coincidence that Samsung developed a flip phone; we yearn for simpler times. The Devil Wears Prada is the embodiment of 2000s nostalgia, still referenced in day-to-day life even though it turns 20 this year, and we have all been anticipating its return in the run-up to its anniversary.
The first trailer alone sent us straight back to 2006 with a replica of the iconic elevator scene from the first movie. Once that was dropped, we were putty in their hands, and the world reached a universal consensus that the film would be fantastic.
We have said it time and time again, nostalgia marketing pays off. Nostalgia works, and you should be using it in your own marketing if you want to achieve real engagement from your consumers.
Timing is Everything
As any business owner or marketer will tell you, timing is key. Do you think it’s a coincidence that we release our topical content in line with popular events/milestones? Everything we post is carefully thought out and timed, as was the announcement and planned release of The Devil Wears Prada 2.
So, when is Devil Wears Prada 2 coming out? Many people expected the sequel to be released in October, like the original, but it is now set for May 1st, 2026. Now, for normal people who don’t spend their time obsessing over major cultural events and marketing opportunities, like us, this might just seem like a normal day.
The truth is that the date they have picked is of massive significance in the fashion industry, as it marks the run-up to the Met Gala, when fashion will be all anyone is talking about; could they have timed it better?
Yes, we listened when Emily said an interest in fashion is crucial, and we have been paying attention. Lining up with this iconic event was no accident, and many speculate that there might be some correlation between the event and the movie, and we can expect a Met Gala spin.
This scheduled release of the film alone has triggered a discourse surrounding the film, showing that timing really is everything, which is what you should remember when planning your next content marketing strategy.
Social First Strategy
The Devil Wears Prada 2 understood its assignment: meet your audience where they actually are, scrolling through their phones at 2 am, dissecting every trailer frame, and turning casting announcements into viral moments.
The film’s marketing didn’t just acknowledge social media; it built the entire campaign around it. Behind-the-scenes content, strategic teaser drops, and moments designed specifically to be shared, memed, and discussed across every platform. In 2026, you’re not just making a movie, you’re creating shareable cultural moments that live beyond the theatre.
This is where nostalgia meets modern strategy. The sequel knew its built-in audience was already online, already engaged, and already ready to do half the marketing themselves if you gave them the right content to work with. Just like Miranda knew exactly which trends would dominate before anyone else, the marketing team anticipated what would make fans lose their minds and delivered it directly to their feeds.
At Blaze, as a leading social media marketing agency in Liverpool, we know how to build the foundations of a solid social strategy, and we’re ready to help you make an impact across socials.
Creating Conversation, Not Just Campaigns
The first The Devil Wears Prada had a huge social impact, raising important questions about the fashion industry, work-life culture, and body image. If you think back to Miranda’s famous cerulean monologue, that in itself sparked a huge debate around the impact the fashion industry truly had.
The announcement of the new movie has picked the conversation up from where we left off, sparking debate about the industry and encouraging speculation, such as ‘will this actor make a return?’ ‘What happened to the characters between movies?’ People are genuinely excited about the film, and it’s continued to be a trending topic since it was announced.
It’s marketing 101: leave people wanting more, leave people second-guessing, and spark conversation around your brand. It’s a guaranteed way to succeed in marketing Liverpool and beyond.
IP Packs a Punch
The Devil Wears Prada 2 doesn’t just feature luxury brands; it weaponises them. Chanel, Prada, Valentino: these aren’t mere handbags and heels cluttering the background. They’re power moves. They’re the visual language of ambition, status, and cutthroat elegance. The film turns product placement into an art form, where every label becomes a character beat, every outfit a plot point.
To an untrained eye, this might just seem like a shallow representation of the fashion world, but in reality, it’s an example of genius marketing. The sequel shows businesses exactly how IP (Intellectual Property) partnerships should work. Forget slapping a logo on a billboard and calling it a day. The brands in this film are baked into the story; they mean something. That’s the difference between marketing that feels like an ad and branding that feels like culture.
The key takeaway for small business marketing? Don’t view collaborations as mere transactions. Instead, make them a core part of your strategy. When your brand appears in the right context, being authentic, aspirational, and seamless, you’re not just marketing a product. You’re promoting a vibe, a lifestyle, and an identity that people genuinely want to embrace.
Market Your Brand Right With Blaze Media
So there you have it, all the reasons why The Devil Wears Prada 2 is an absolute masterclass in marketing. As well as leveraging its already iconic cultural status, the second movie has employed key marketing strategies that have enabled it to reach a whole new generation of viewers.
Do you want the same for your brand? Who are we kidding? Everybody wants this.
At Blaze, we have the industry know-how to help your brand use what we have learned from the genius marketing strategy of The Devil Wears Prada 2. Whether you need content marketing ideas for small business owners or a full-scale digital overhaul, we’re ready to help you get your brand in front of the right people and develop a strategy that actually makes an impact. Get in touch to find out how we can help you.
