We know just how difficult growing your business can be in 2025.
With so many businesses to compete with, making your business a success can often feel like an uphill battle. The reality is that you can have the best business model in the world, but without a solid digital marketing strategy, your business won’t reach its potential.
If you’re a business owner with no clue about digital marketing, understanding how to do base-level marketing might seem hard enough, let alone integrating expert tricks of the trade into your campaign. But don’t worry, with an expert marketing agency on your side, you don’t have to do it alone.
At Blaze, given the results we have achieved for our clients, we like to think we know a thing or two about launching a successful digital marketing campaign.
Our team has put our heads together to brainstorm all of the top tips that businesses should know to grow in 2025. Here are some of our favourites for you lovely lot, courtesy of some of Liverpool’s best marketing minds.
Tips to Improve SEO
Having a clear and comprehensive SEO strategy is one of the most effective ways to drive traffic to your business and rank in Google search results. However, as Google’s crawling of websites and indexing of content is changing, you need to make sure that you remain up to date with some of the top tips of the business.
Lucky for you, on the Blaze team, we have some of the brightest, sharpest, most astute, and intelligent SEO wizzes in Liverpool (we’re aware only SEO experts will laugh at this), and they have some top tips to help you with your SEO strategy.
Use Schema to Communicate Directly with Google (and AI)
While behind-the-scenes structured data might not make a difference to a user’s experience on your site, it’s absolutely crucial for giving search engines better context on what your pages are about. With AI models crawling and extracting content from sites to serve it in different ways, having these signposts is more important than ever.
If you’re unsure of which schema your page might require, look at some of the top-ranking results for the search terms you’re trying to rank for, and run their pages through Google’s Rich Results Test. This will give you some good insight into what your competitors are doing and what you can be doing better.
Use the Existing SERP Landscape to Your Advantage
When launching a new ecommerce site or creating a product collection/category, a great way to start is by getting the lay of the land amongst existing organic results and competitors.
SERP, which stands for Search Engine Results Page, is the page displayed by search engines in response to a query. It is the digital front where your content aims to appear, making it a crucial element for visibility and traffic. Optimising your content for the SERP can significantly increase your chances of attracting clicks and reaching your target audience.
Conduct general SERP analysis and set benchmarks on things like referring domains, search intent, SERP features and more.
From there, you will not only get an idea of keyword groups to target but also be able to identify content trends, lengths, product availability, and common page elements that Google clearly values.
If 8/10 of the top-ranking pages for a given term include video content blocks or reviews/testimonials, for instance, you’ll know that it’s probably a good idea to incorporate those elements into your page or improve on them further.
Improve Your Local Search Presence
It’s estimated that around 40% of searches click the top result on Google, regardless of whether it’s a sponsored result or not. When you add shopping blocks, AI summaries, and map blocks into the mix, it can really eat into the organic traffic a standard position #1 result receives.
Alongside paying particular attention to the layout of results for the keywords you’re trying to rank for, if your business has a lot of ranking terms that are influenced by local results, it’s crucial that you get your Google Business Profile up to scratch.
Ensure your business listing is fully up-to-date with correct information on opening times, amenities and features, location, links to booking forms or pages, and services/options provided. Reviews are also a huge ranking factor for these blocks, so it’s important to think about a strategy for getting a steady stream of satisfied customers.
Create Content Hubs to Build Topical Authority
Both search engines and AI emphasise topical authority and a clear brand focus over having unrelated individual pages. Grouping related content is significant for larger websites. Start by categorising all blogs according to service or collection pages, depending on the business type.
For blogs that fall under multiple categories, assign both subcategories and the main pillar page category. Begin with this key pillar page and connect it to a broad topic using carousel blocks, which helps users explore and learn more about the broad subject of interest. For subcategory pages, select more specific related blog topics to feature in carousels.
Repeat this process for blog pages by adding specific category page links to all the blogs that interlink back to the sub-pillar and top-pillar pages. Also, cross-link closely related blogs with each other to drive referral traffic and increase engagement on the site.
This approach assists search engines in understanding how the site’s content is organised and positions it as an authoritative source within its niche.
Optimise Content to ‘Answer Questions’
As optimising for AI results becomes just as crucial as traditional search rankings, content strategies must evolve to focus on voice search through conversational language. Blog content should be easy to scan and comprehend, utilising clear headings, summaries, and key takeaways that AI tools often extract. Including unique insights, expert opinions, concise sentences, and schema marks like FAQs can enhance visibility.
Maintaining a consistent content structure boosts the likelihood of your site being featured in AI overviews and other large language models.
Strengthen Internal Links
Grouping pages together should also help strengthen internal linking across the site. Once the pages are grouped, you can run a site crawl (with a tool like Screaming Frog) to see the number of internal links for each page. You can check both inlinks and outlinks for a page in Screaming Frog.
Remember: Ignore the navigation links and focus on contextual links related to your content.
Prioritise the pages that receive the most traffic and start building internal links for them. Use descriptive anchor text, as this provides an additional opportunity to include the target keyword for the page. You can also use AI to assist with internal linking once you have categorised your pages and grouped them.
Copywriting Tips That Boost Conversions
Copywriting is often the underdog of the digital marketing world (yes, this blog is being put together by our copywriter), but it can make a huge impact on the performance of your digital marketing strategy.
Without good copywriting practice, your marketing can feel dull and lifeless, or simply not pull through onto search engines as you would like it to. Some of our top tips for crafting brilliant, impactful copy include:
Incorporating Brand Tone and Personality in Your Writing
There’s nothing worse than reading a brand’s copy that sounds like it was made by a robot with no personality. When you develop a brand, you craft a personality and tone of voice across platforms, so why not reflect that in your content?
If your brand is known for being serious and technical, ensure your copy matches that tone. Conversely, if your brand, like Blaze, is fun and approachable, your content should show it. Your writing style can convey your brand’s personality and voice, making it vital for your content to have a distinctive tone that sets it apart from competitors.
We get that not all of you are blessed with thousands of pounds in student debt required to master the art of adapting your tone. Don’t fret. On the Blaze website, we have plenty of handy tips and tricks for you to access, such as how to write with humour in your digital marketing strategy… You could also work with our copywriter to develop copy with an impact.
The Power of Structuring Your Copy
All content on Google is crawled by AI, and though there’s AI out there curing diseases, Google’s AI can still get a bit overwhelmed and confused when crawling content, so it’s your job to make sure that content is organised logically for readers and search engines to boost SEO performance.
If you’re using blogs to boost traffic to your website, you need to get acquainted with H1, H2, and H3 headings. Not only will this help Google contextualise and understand your content better, but it will also make your content look a million times better.
What would you rather read? A page of overwhelming, endless text or structured, easy-to-skim content?
Content Writing For SEO and Readability
Readability is crucial for your content’s success. Small adjustments to your writing strategy can significantly improve your SEO.
First, develop a plan to streamline your writing process and organise your ideas before drafting.
Many writers focus heavily on SEO keywords, leading to keyword stuffing, making your content hard to read and hurting its performance. Instead, aim to naturally incorporate keywords during writing, or add them after completing your draft if necessary.
Clear communication is key to high-quality content because it helps your audience easily understand your message. Maintaining a consistent tone and using an active voice make your content more engaging, credible, and persuasive. This approach builds trust, keeps readers interested, and effectively conveys your ideas, leading to better engagement and results.
Paid Ads Tips That Get Results
Businesses need paid ads because they offer a quick and measurable way to reach a larger audience, increase brand visibility, and drive targeted traffic to their products or services.
Unlike organic methods, paid advertising provides immediate results and allows businesses to target specific demographics, locations, and interests precisely. This strategic approach helps in maximising marketing ROI and accelerating business growth.
We understand that the world of paid ads might seem confusing. We get it, most of us still need to Google the abbreviations the paid team uses, but if done correctly, paid ads can have a massive impact on your business.
Some of our top PPC marketing tips include:
Utilise Custom Labels
For shopping campaigns, utilising Custom labels and number attributes in the Shopping feed can help organise products into more manageable groups. This can be done in any way you like and doesn’t affect the feed signals used by Google. Separating out higher-performing products or products that might have higher search volume can let you focus more budget or set specific targets to those groups.
Gain Competitive Insight
Reviewing the Benchmark recommended product prices in Google Merchant Center (GMC) helps you understand how competitive your core product range is in the market. This allows you to strategically adjust prices to ensure your products remain competitive in shopping listings.
This is a tool within GMC that benchmarks your catalogue prices against other products in the shopping listings. As shopping ads are very price-driven, the algorithm works out what kind of uplift to expect if you make your product more price-competitive.
Max Out Your Search Themes
Google now allows adding up to 50 Search themes to Pmax Asset groups, doubled from 25. This enables larger Pmax campaigns with numerous asset groups to utilise more search themes, greatly expanding options. Moreover, a more segmented asset group structure improves targeting and provides access to a larger share of the available search inventory.
Take Advantage of Third Party Tools
If you have a Shopify site, using a third-party shopping feed tool can simplify the process and provide more options for optimising your shopping feed. If you frequently change data to test different products, these tools can significantly improve that process.
Make the Most of Search Insights
Using Pmax search terms report and search insights can help identify your highest volume key terms for shopping products. This information can then be incorporated into your product descriptions and titles within the shopping feed, enabling you to optimise your listings for the most prominent search terms.
Social Media Marketing Tips That Boost Engagement
By 2025, establishing a social media presence is essential for your business to succeed. Leveraging social media helps you engage with your audience, express your brand personality, and direct more visitors to your website.
Luckily for you, we have a Social Media Manager with a flair for making the most of social reach and boosting engagement, and she’s put together a list of brilliant tips that you can use to transform your business’s social media presence.
Ride New Formats Early (Instagram 5120 x 1080 Trend)
Whenever a platform introduces a new format, such as Instagram’s ultra-wide 5120 x 1080 posts, it tends to increase reach. Brands that stay ahead by experimenting early often experience improved organic results before the novelty wears off. Act as a pioneer, it demonstrates creativity and provides a brief boost from the algorithm.
Prioritise Saves & Shares Over Likes
Meta, LinkedIn, and Instagram all weigh saves and shares more heavily than likes in their algorithms. Craft posts that are either useful (guides, infographics, tips) or emotionally resonant (relatable, funny, or aspirational) to encourage these higher-value interactions.
LinkedIn’s New Dwell Time Signals
LinkedIn’s algorithm now prioritises how much time users spend on your post, not only the clicks or reactions. Therefore, your captions need to engage readers beyond just the headline. Create posts that encourage people to pause and read, such as using storytelling, compelling hooks, or insightful content breakdowns.
UGC Still Outperforms Studio Content
As TikTok and Instagram emphasise authenticity, brands are experiencing better results with user-generated or low-fi content than with polished advertisements. Urge customers or employees to produce content for you, as it frequently exceeds studio campaigns in engagement and trust.
Experiment With Cross-Platform SEO
Search behaviour on social media is growing fast (especially TikTok and Instagram search). Treat your captions like mini-SEO opportunities: include the keywords your audience is searching for (e.g. “best running shoes for beginners”), and you’ll start showing up in search-driven feeds as well as followers’ feeds.
Web Development Tips for Faster, Smarter Websites
By 2025, not having a user-friendly and fully operational website could threaten your business’s survival. It is almost impossible for a business to succeed without an effective website, and if you already have one, it needs to be fully functional.
Not sure if your existing website is up to scratch? Here are a few tips from our development experts:
Prioritise Accessibility
Ensuring that every HTML element on your website is accessible is essential for creating an inclusive user experience. This means thoughtfully including proper accessibility markdown, such as descriptive alt tags for images, and using the correct HTML elements for their intended purposes.
When you pay attention to these details, you’re not just ticking boxes; you’re making your site welcoming and usable for everyone, regardless of their abilities, so accessibility should be a top priority when you go through the web design process.
Speed Up Your Website With Images
Using WebP files can greatly enhance website performance by reducing load times, as they are optimised for fast rendering. They also maintain transparency and offer compression quality comparable to traditional formats like JPG and PNG, ensuring high visual quality without sacrificing speed.
Additionally, WebP images are especially useful as posters for embedded videos, providing a clear and attractive preview before the main content begins to play, which can improve user engagement and overall experience.
Unlock Your Business’s Potential With an Expert Marketing Agency
So there you have it, 20 fantastic digital marketing tips that you should learn and apply to your own digital marketing campaign. Digital marketing is a collaborative process, and many skillsets and methods are needed for your digital marketing campaigns to really pay off.
We always recommend working with a digital marketing agency that knows what they’re doing to really get the most out of digital marketing. From the tips we’ve provided, we hope that we’ve made it clear that the in-house team at Blaze has the skills and passion to help your business grow.
Get in touch to find out how we can help you.
