Remember when creating professional video content meant booking a studio, hiring a crew, and blowing your entire quarterly budget? Yeah, thanks to AI, those days are officially over.
2026 is shaping up to be the year that AI video generator content completely transforms visual marketing as we know it. We’re not talking about minor improvements or fancy filters here; we’re talking about a full-blown revolution that puts Hollywood-level video production in the hands of anyone with a laptop and an idea.
And no, we’re not talking about the disturbing Sora videos that have been floating around the web, we’re talking about very real AI video content that so many businesses are already using without you even realising.
From tools that can generate video campaigns in minutes to platforms that translate your blog posts into 50 languages in seconds, AI marketing tools have transformed video content.
Video content is more crucial than ever, and with AI supporting you, it’s set to revolutionise marketing automation in 2026.
At Blaze, we make it our job (literally) to keep up with the latest marketing updates, and we know video marketing is due for a massive shakeup. Keep reading for our predictions.
Why Videos Matter in Marketing Your Business
In today’s fast-paced world, capturing your audience’s attention quickly is critical. In a world of doomscrolling, instant gratification, and quick information, people are much more likely to look past a wall of text than a quick-paced, high-energy video.
Connecting Emotionally With Your Audience
As humans, we are all quite emotional, with some of us still welling up at the thought of the John Lewis bear advert, even though it was released over a decade ago. Video evokes an emotional response through visuals and sounds, making it an excellent tool for making your brand more relatable and human.
Making the Complex Feel Less Complex
If your business is considered complex, it might be difficult to break it down and connect with a new audience with just words (cough) unless you have an expert copywriter doing it for you. Videos allow you to explain your business in simple terms, create product demos and engage with your audience through custom experiences in a way that other formats don’t allow.
The Algorithm Prefers Videos
Algorithms heavily favour video content, especially short-form video content. This is because videos not only drive user engagement through likes, shares and watch time, but they also keep people on the platform for much longer.
Social media platforms have designed their algorithms to boost and favour video content, with video posts appearing higher in feeds, making them more discoverable.
So, if you were wondering if you really need video content, the answer is a firm YES. But where does AI come into this?
AI Video as Strategic Infrastructure
90% of startups and entrepreneurs are already using AI powered tools to tell authentic stories through videos, and if you want to ensure that your business is keeping up, you should too.
In the past, it was difficult for smaller businesses to produce high-quality video content that appealed to a global audience. Now, something that once required a large budget can be done as a more streamlined marketing task with less team members involved..
AI can serve as a strategic infrastructure for your business, laying the foundation to improve operational efficiency and reduce costs.
The Rise of Digital Humans – Your Brand’s New Workforce
We’ve all seen it, those ads and social media posts that seem completely normal at first glance, but then you look a bit closer and realise that what you’re actually seeing is AI. It’s one of those blink, and you’ll probably miss it situations, with digital humans quickly becoming core members of a lot of businesses’ teams.
Don’t worry, when you call the Blaze office, you’ll still be speaking to a human; our monotone voices just come naturally.
All jokes aside, the rise of digital humans is a real, growing business tool, with 61% of businesses expected to introduce AI avatars in 2026.
These digital humans enable 24/7 brand presence across global markets, so you don’t have to worry about missing out on brand visibility and engagement.
Digital humans aren’t just effective for ensuring continuous engagement; they also help you maintain consistency while scaling authentically, giving your business an ‘always on’ brand representative that keeps you connected.
We aren’t saying sack all of your team and replace them with robots because that would be giving our boss ideas, but definitely look at how AI humans could help to boost your marketing, because AI is rapidly growing, and the sooner you integrate it with your content marketing strategy, the better.
Personalisation at Scale – From One-Size-Fits-All to One-of-a-Kind
Do you remember back in the day when streaming services started adding personal messages to their ads, and it felt like the absolute peak of technology? One minute you’re enjoying an episode of The Chase, and the next you’re seeing your name in bold letters on the screen.
Well, we’ve come a long way since then, and thanks to AI, it looks as though we are going to go even further. It is predicted that 78% of businesses will generate AI videos for personalised storytelling in 2026, enabling them to create endless bespoke campaigns targeted at individual customers.
There’s no doubting that the personal touch just works, which is why campaigns such as the ‘Share a Coke’ and ‘Donate Your Words (Cadbury)’ did so well. We all get excited when we see our name written down on products, so imagine how excited your customers would get if they heard/saw their name in video content?
We humans really are that easily pleased; it’s quite cute, really.
By implementing AI personalisation into your video content and tailoring ads to customers, it’s likely that engagement and conversion rate will increase.
Humans + AI – The Creative Co-Pilot Model
It’s time to address the elephant in the room: the fear that AI videos signal a trend toward AI replacing more and more roles. The reality of the matter is that even though AI machine learning is clever, it often struggles to understand context and actually needs that extra support and intelligence that can only be provided by humans, so no, by embracing AI, you’re not setting yourself up for replacement; instead, you’re developing a partnership that achieves results.
Leveraging AI for video content helps you skip the time-consuming process of recording videos, allowing you to focus on content strategy and insights. To achieve the best results, collaboration is key rather than relying solely on automation. It’s important to convey this message to your team to ensure the best results.
Global Reach, Local Feel – Breaking Down Language Barriers
A growing advantage of AI-generated content is the added ability to translate your content into multiple languages. If you want to scale your local business and reach an international audience, you must understand your brand’s messaging.
With AI, you can adapt your content to address cultural differences and nuances. This would typically break a business’s budget, but with AI, businesses can gain global awareness without the hefty price tag.
Content That Evolves – Interactive and Living Videos
Interactivity is essential for the future of marketing your business. Rather than constantly churning out new videos, AI empowers you to enhance existing content to align with fresh campaigns. This innovative approach transforms static assets into dynamic, living resources that evolve alongside your business.
By leveraging AI, you can ensure that your marketing efforts remain relevant and engaging, adapting to the ever-changing landscape of consumer preferences and market trends. This not only saves you time and resources but also helps build a stronger connection with your audience. The future of marketing is not just about creating new content; it’s about making the most of what you already have and ensuring it resonates with your customers.
Plus, we all love to see a return on investment, and being able to reuse content you have already created all but guarantees it.
Learn How to Work With AI With Blaze Media
Through this guide, we hope to have given you a better understanding that AI videos are not optional in your future business marketing; they’re a necessary inclusion.
AI is no longer an innovation; it’s a foundation that you should start building your marketing campaigns around to save money and achieve great results. Now’s the time to start experimenting with AI to see how it can take your business to the next level.
Not sure where to start? We’ve got you covered. We’ve helped countless businesses use AI in ways that connect with their audiences through our videography services and social media marketing expertise.
Get in touch with our team today to discover how we can help transform your video marketing strategy for 2026 and beyond.*Statistics used in this blog have been taken from HeyGen’s 2026 prediction report.
