Blogs by Sinead Taylor

We’ve made it to the end of 2024- a round of applause, please. This year has certainly been challenging for the world, and we’re so ready to put 2024 behind us and discover what 2025 has to offer.  At Blaze, we’ve had a whirlwind year; welcoming new staff and moving to a brand new office … Year-In-Review: The Biggest Digital Marketing Trends of 2024

As we approach 2025, our thoughts start to turn to our New Year resolutions. If you’re a business owner, one of your main goals for the new year should be driving traffic to your website, and a surefire way to do this is through the art of SEO.  Ideally, you already have an SEO strategy … Does Your Business Need Marketing Agency SEO in 2025?

With the countdown to Christmas officially beginning (we know we’re early, but at Blaze, Christmas starts before we’ve even seen Bonfire Night), businesses all over the world are rushing to make as many sales as possible throughout the holiday season.  At Blaze, we are already full steam ahead with our Christmas preparations, and all our … Christmas Digital Marketing Tips

At Blaze, we have worked with countless ecommerce businesses, and we have noticed a recurring problem that they encounter… mostly based on them not listening to our pearls of wisdom. We are just kidding – we don’t give them a chance not to listen.  The main problem we have noticed is that business owners tend … Email Marketing for Ecommerce: 5 Things to Consider

In the current digital landscape, it is essential that you get the ball rolling on ads for your business to survive.  Marketing your business has transformed over the last decade; with the increasing popularity of social media, gone are the days of newspaper ads and plastering your face on bus stops (though at Blaze, we … Google Ads vs. Social Ads: Which Is Best for Your Business?

Unless you have been living under a rock for the last few years, you will have witnessed the rapid rise of AI – not in a Terminator way…just yet.  AI has grown substantially in popularity, becoming increasingly integrated into our society. Whether you agree or disagree with the growth of AI, there is no denying … Using AI for Digital Marketing 

When it comes to selling your products or services online, the importance of good copy should never be underestimated.  Effective eCommerce content isn’t just about product descriptions—it’s about crafting a strategy that drives engagement and conversions. Our content marketing services in Liverpool help brands create compelling, SEO-driven content that attracts and retains customers. Have you … Writing Brilliant Content For Ecommerce Websites

We know what you’re thinking: get Halloween out of the way before you start scaring us with Black Friday, but in the marketing world, it’s always best to be ahead of the curve.  At Blaze, we eagerly anticipate Black Friday and are excited to see how our clients make the most of the event. If … Black Friday Marketing: The Best Digital Campaigns

Social media is the future of marketing. Most aspects of marketing are moving online, and utilising social media in your marketing campaigns is a guaranteed way to achieve a bigger reach and potentially gain more conversions.  At Blaze, we know a thing or two about social media marketing. Our social Team has taught us that … Social Media Trends Your Marketing Strategy Can’t Ignore

If you have just signed a new client with the plan to provide SEO work or you have decided to commit to improving your own website’s SEO, which you should, you will have to complete an SEO audit.  Don’t worry; this doesn’t mean being trapped on the phone with HMRC for four hours, though numbers … SEO Audits

Single-page applications (SPAs) are tools that everyone has used, but nobody fully understands. Single-page applications are everywhere and continuing to grow in popularity. You have likely already used some examples, such as Netflix, Facebook, and Gmail.  At Blaze, our expert web development team knows everything you need to know about single-page applications, and they are … Single Page Applications

Gaining conversions is essential for the success of any business. Conversions are essentially the products of all of your efforts.  There is a common misconception that conversions only apply to successful sales, but they can also refer to how many people signed up for your newsletter or shared your content…essentially any key metric that you … Conversion Tracking