Blaze Media First Floor 12-14 Moor Lane Crosby, Merseyside L23 2UE

Beauty Barn Clinic & Spa

The Beauty Barn Clinic and Spa is a leading medi-spa located in Crosby which offers a range of health and beauty services, many of which are cutting edge..

The Brief

The Beauty Barn is a leading clinic and medi-spa based in Crosby and came to life when the owner, Joanna, merged 2 of her existing clinics into one.

Joanna is a leading figure in the beauty industry and is responsible for bringing a number of cutting-edge treatments to the North West.

To reflect the changes in her business, we were briefed to create a new website complete with full copywriting and rebranding as well as develop an ongoing SEO strategy based around content.

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The Process

The first stage was to create a new brand which was developed alongside Joanna to reflect her business and incorporate a complementary blush and gold palette.

Hand drawn, bespoke icons were drawn to reflect the different services provided and then content written to explain what each procedure is and how it can benefit people.

The site also includes a full price list, engaging imagery and an integrated booking system.

Lyons logo

Next up was SEO, and strong foundations start with good on-page and technical SEO, and that’s where we start with all of our clients. So, here’s what we did:

    Extensive keyword research.
  • Title tag and meta description optimisation.
  • Added alt tags for all images.
  • Improved content on service pages to provide more value to the user.
  • De-indexed thin pages.
  • Focused internal linking on main service pages.
Girl sitting on a bean bag, google logo, seo

We then followed a ‘content siloing’ technique with the objective of driving sales to one of our client’s main ‘money’ pages, in this case laser hair removal.

    Our money page had 5 supporting pages.
  • All supporting pages were focused on the same topic.
  • All pages were intricately linked to create a ‘feedback loop’ of topical relevance.
  • Content was optimised for featured snippets.
  • Content included FAQ schema.
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The Outcome

This content strategy for The Beauty Barn was centred around JUST ONE of our clients many treatments.

Content is king, and this case study proves it with a 338% increase in traffic in just 3 months.

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