Pyjamas.com does what it says on the tin.
They sell pyjamas.
With a lot of their sales being done on Amazon, they wanted to try and get more sales through their own website.
After coming in for an initial consultation, straight away we identified a few areas of improvement which could help increase their website sales.
Once we had these key areas identified it was time for our team to formulate a plan of action and get more pyjamas to more customers.
Who doesn’t love a new set of fresh pj’s, eh?
First on the list was the pyjamas.com website. Using SEMRush we could see what keywords the website was ranking for currently, and what potential keywords they could rank for going forward.
Using our findings we started to populate the entire site with new keywords we saw an opportunity to rank for. With a dated website we decided to sprinkle some of the Blaze Media magic onto it and we modernised the design.
Now that the foundations were in place pyjamas.com wanted to explore other options which could be used to boost their sales.
We decided that paid socials could be a very lucrative option for them so we started setting up campaigns on Instagram and Facebook.
Email marketing was another option that needed to be explored as pyjamas.com had a healthy email list which wasn’t being utilised. An opportunity our in house conversion copywriters couldn’t wait to grasp!
Due to the Blaze Media SEO strategy, Pyjamas.com have seen significant increases to their website users which has led to more relevant traffic to the transactional part of the site.
This has led to 1.11 million more impressions to transactional pages and 15,000 more clicks over a 3 month period compared year-on-year.
This equates to a 48% increase of both clicks and impressions.
Transactional Impressions
1.1 million
More impressions over a 3 month period
Transactional Clicks
15,000
More clicks over a 3 month period
Impressions
48%
Increase in impressions
Clicks
48%
Increase in clicks
Want to see more results like this? Here are a selection of similar projects we have successfully completed.
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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