How we increased sales by 65% and organic traffic by 125% in 7 Months

The Process

Month 1 & 2: Technical SEO

When we get a new client, we like to make their website crawlable for search engines. Here’s a list of what we did to improve the crawl budget for this website:

• Removed duplicate content and redirected
• the old URLs to the new unique pages.
• Removed duplicate page titles to prevent
• keyword cannibalisation.
• Changed the structure of website.
• Improved the speed of the website.

Month 3: On-page SEO and User Experience

Once we created strong foundations for the website, the next step was to give every page a purpose, create amazing content and build topical authority in the aesthetics niche. Here’s what we did:

• Conducted keyword research from where we chose high search volume, mid competition keywords that we believed our client could realistically rank for.
• Update website meta tags to target keywords.
• De-indexed pages with thin content (provides no value to user or search engine)
• Created website alt tags to target keywords.
• Added valuable content to meet users’ search intent on key pages.
• Posted regular blogs that target buying intent keywords.
• Internally linked to important pages to pass authority and give context of the page.
• Focussed on the User Experience (UX) for the best performing blog posts in order to generate leads.
• Refreshed old content.

Month 4-7: Off-page SEO

Once we started to see the impact of having a crawlable website with great content and awesome UX, it was time to build some domain authority so we could compete for the spots on the money-making keywords. Here’s how we did that:

• Requested removal for poor quality backlinks.
• Anchor text analysis.
• Signed up to several free website directories online.
• Built high quality backlinks on relevant and trusted domains.
• Webmasters created longform content and linked back to our client’s website.