Leading the way in the safe and professional delivery of aesthetics training, the Dr Hennessy Academy helps healthcare professionals retrain for a new career outside of the NHS.
How we increased sales by 65%
and organic traffic by 125% in
Month 1 & 2:
When we get a new client, we like to make their website crawlable for search engines. Here's a list of what we did to improve the crawl budget for this website:
- Removed duplicate content and redirected the old URLs to the new unique pages.
- Removed duplicate page titles to prevent keyword cannibalisation.
- Changed the structure of website.
- Improved the speed of the website.
On-page SEO and User Experience
Once we created strong foundations for the website, the next step was to give every page a purpose, create amazing content and build topical authority in the aesthetics niche. Here's what we did:
- Conducted keyword research from where we chose high search volume, mid competition keywords that we believed our client could realistically rank for.
- Update website meta tags to target keywords.
- De-indexed pages with thin content (provides no value to user or search engine)
- Created website alt tags to target keywords.
- Added valuable content to meet users' search intent on key pages.
- Posted regular blogs that target buying intent keywords.
- Internally linked to important pages to pass authority and give context of the page.
- Focussed on the User Experience (UX) for the best performing blog posts in order to generate leads.
- Refreshed old content.
With this client, we have seen a 123% increase in traffic and 65% increase in conversions across the 7 month period. SEO is a marathon not a race and, while there are some quick wins it's important to have a good game plan laid out with realistic goals and expectations.
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