The Process

We got to work with setting some brand guidelines straight away as this would help us come up with the initial brand designs and logo. Now our team could start generating logo concepts and colour schemes. 

This involved many hours of research which led to dozens of concepts. We wanted to give Watch Out Security Services an eclectic library of designs to choose from. Thanks to our highly skilled in-house design team we managed to create a logo and brand that Watch Out Security Services was ecstatic with. All in a day's work for our creative compatriots! 

Next was to design a website that would stand up to the high bar the new brand design had set. This wasn’t a problem for our web development team who got to work by creating a website that was functional but also aesthetically pleasing on the eye.  Our dev wizards pulled it out of the bag once again! A new website without some new copy wasn’t going to cut it.

That's when we called upon the services of our in house copywriting team to fill the new site with engaging and informative copy. Watch Out Security Services offered an extensive range of services and needed these services presented in a professional manner. Our creative copywriters filled the new site with all the appropriate information which would allow Watch Out Security Services to retain and attract new customers.

Watch Out Security Services also wanted a promotional booklet they could send to potential customers. Basically a bitesize version of their website highlighting their company values and services. Once again, we called upon the services of our design team, who created the booklet using the new branding we designed. Then we condensed the copy on their site into more digestible paragraphs, meaning the booklets were packed with information without being full of text. This booklet will be essential for Watch Out Security Services to attract new customers and get their brand out there.