At Blaze Media, we have maintained a close relationship with Brown Turner Ross for over five years and genuinely value BTR as a client. We continually explore new ways to deliver the best results for them across their social media, with our team managing their LinkedIn to create engaging content that reflects BTR’s well-established reputation.
As social media continuously changes, it’s crucial for us to regularly consult with Brown Turner Ross to craft strategies aligned with current platform metrics. In our recent meeting, we explored how to leverage LinkedIn’s new algorithm to boost engagement.
From the meeting, we established that utilising more personal content gave followers more insight into BTR’s operations. With that in mind, our Social Media Manager devised a plan to change how we approached BTR’s socials.
We began by creating a plan with Brown Turner Ross to gather more personal and insightful information, which we could then use to develop visually appealing and engaging content.
We aimed to establish BTR as a trusted and expert voice within the legal industry. To achieve this, we collected more personal information and utilised relevant legal events and updates to initiate discussions, strengthening BTR’s role as a provider of legal insights.
BTR offered valuable insights into the events they attended, enabling us to share posts about them, tag relevant businesses and legal experts, and strengthen our authority in the legal field.
Our new strategy has delivered remarkable results in only a month. This month, we saw standout growth on LinkedIn, including a 473% increase in impressions, 883% more clicks, and a 2,850% rise in comments compared to the previous period. This is a clear sign that our content is landing with impact.
The follower-only engagement rate has hit 96.28%, which is a massive indicator that BTR’s current audience is highly engaged and values the content that our team has produced. Behind-the-scenes and people-focused posts perform the best.
This highlights the value of constantly evolving our strategy to meet current trends. This is why we have been able to maintain such a fantastic relationship with BTR over the last few years, as our team is always equipped to make the right changes.
Excellent work, team!
Increase in impressions
473%
More clicks
883%
Rise in comments
2850%
Follower only engagement rate has hit
96.28%
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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