When Liverpool Tattoos came to us, they already had an established studio equipped with talented artists. When they approached Blaze, their goals were clear. They wanted to increase their bookings and bring in more work for their artists.
They were happy with their pre-existing website and just wanted to improve their visibility and reach local clients.
Straight away, our Paid Social Media team leapt into action, strategically planning a campaign that they knew would support the growth of the client’s business.
The team developed a campaign that centred on multiple targeted advertisement sets, with a primary emphasis on Liverpool. Various audience radius ranges were utilised to optimise the potential reach of prospective clients.
We implemented a mix of broad audience targeting and narrower segments to improve the likelihood of reaching clients who would be interested in the service. Improving ad performance was a key priority, so our team utilised a 7-day click and 10-day view attribution model to track offsite conversions through pixel leads accurately.
Implementing strategic changes has enabled us to achieve significant performance improvements. We have refined our audience targeting, optimised our budget distribution, and enhanced engagement with compelling ads and copy, driving remarkable results.
The team knew that this campaign depended on a delicate balance between leads and campaign costs, so they ensured that it received continuous monitoring and iteration to maintain this balance.
In under 6 months, we have been able to deliver impressive results. In the short time we have been working with Liverpool Tattoos, we have helped them achieve an excellent 688 website leads.
Our team tested various campaigns before settling on a website leads campaign. This campaign has been one of our most successful and consistent to date, and thanks to our team’s regular strategising and retargeting; it continues to generate active leads for the client.
We have created 48 new creatives for the campaign and produced 19 variants of ad copy. As a result, the campaigns have generated leads at a CPL of £10.87. This is an excellent figure when compared to the potential profit from a successful lead.
The client is extremely pleased with the results of the campaign, and we are excited to see how it will continue to develop. Moving forward, we will take a proactive approach to managing their account. This ongoing effort will help us identify new growth opportunities, further optimise results, and keep Liverpool Tattoos ahead of the competition.
Want to see more results like this? Here are a selection of similar projects we have successfully completed.
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