City Fencing asked the SEO Team at Blaze to help improve their local search visibility and strengthen the trade side of their new ecommerce website. With no blog content currently in place and the site being entirely transactional, the initial strategy focused on optimising product and category pages to capture more intent-driven traffic. The goal was to secure stronger positions for high-converting keywords and drive more quality users to the site.
Our SEO team jumped into action, starting with keyword research for both category and product pages. We began closely monitoring these keywords to track our month-over-month improvements. For our on-page efforts, we focused on immediate wins, starting with optimising meta tags on essential pages, refining heading structures, and resolving any crawling and indexing issues.
We took our optimisation game to the next level by fine-tuning all the essential pages for targeted keywords, including the categories, product pages, and the homepage. To make navigation smoother, we simplified the menu by showcasing the top 5 products in each category based on traffic insights. The team also gave the homepage a makeover, introducing eye-catching blocks for our most popular products and categories.
Thanks to our team’s efforts, City Fencing is now exceeding its performance in previous years. Since these updates, City Fencing has experienced huge performance improvements. Clicks have surged by 155%, and impressions have grown by 47%, clearly showing the site is reaching a broader, more targeted audience. Thanks to our targeted SEO approach and site improvements, City Fencing now ranks better in local searches and attracts more high-intent users eager to convert. Well done to our brilliant team.
Clicks gone up by
+155%
Impressions gone up by
+47%
Average position improvement
+21%
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