Gaff and Go came to us with an innovative and leading business that provides the transgender and non-binary community with gender-affirming lingerie, swimwear, accessories and care products.
Already a name in the trans fashion world, Gaff and Go came to our team with an already established brand and a beautiful line of products. Despite their business already being a success, they approached us with a clear goal: to elevate their ranking against competitors in the competitive UK and US markets. They aimed to dominate high-volume keywords within their industry niche, so our SEO team got straight to work.
Our SEO manager jumped straight into a full SEO audit. This audit identified outlying on-site issues which were preventing wider visibility. Once the issues were identified, our team completely restructured the website and collection pages, leveraging the existing authority that Gaff and Go established.
We undertook a complete overhaul of the website, realigning the collections and menus to better reflect our product focuses. By honing in on high-traffic keywords identified in collaboration with the client, we aimed to create a more engaging and user-friendly experience.
In just one month, the results are nothing short of impressive. Since implementing our new strategies, Gaff and Go has seen a remarkable 25% boost in organic revenue, a fantastic 30% surge in organic users, and an outstanding 20% increase in organic conversions. The numbers truly speak for themselves.
Working with Gaff and Go has been an absolute pleasure, and we are certain that we will continue to see excellent growth with ongoing maintenance from our team and the future implementation of optimised blog content; there is no limitation to the heights Gaff and Go is set to reach.
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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