Dorothy is a Liverpool-based studio producing stunning prints, products and artworks that are both exhibited and sold internationally. They’ve worked with a wide number of brands including Tate Galleries, Liverpool FC and Google.
With their prints and products making the perfect gifts, the client wanted to focus on driving purchase volume during the peak Q4 trading period, with a particular emphasis on November and December.
In the previous year, Dorothy entered peak trading too late, which limited their ability to capitalise on November demand and reduced momentum heading into December. As a result, spend was less focused and opportunities to scale best-selling products were missed.
For 2025, the key objective for our team was to start activity earlier, build performance data ahead of the peak period, and ensure budgets could be directed towards the products showing the strongest demand.
Over the crucial 6-week period, our work on the Dorothy account delivered 500 purchases through Meta Ads, a significant uplift in performance across key products, and a clear identification of best-selling items throughout, which allowed for spend to be concentrated where demand was highest.
Several products saw a notable increase in purchase volume as a result of this efficient, focused budget allocation, and our team were able to build momentum with the campaign early on.
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