GR Glazing wanted to capitalise on seasonal demand for outdoor renovations during the spring and summer months.
With a long-standing Google campaign already in place, the goal was to introduce Meta Advertising (Facebook, Instagram and other Meta-owned platforms) as an additional channel to increase visibility, generate more enquiries and reach homeowners earlier in the decision-making journey.
The key challenge was to scale lead volume while maintaining strong lead quality across paid social and paid search, but with a clear plan in place, our team got to work.
This spring, we launched Meta ad campaigns to run alongside GR Glazing’s existing Google activity, creating a multi-channel paid media strategy designed to capture demand at different stages of the customer journey.
On Meta, we built instant form campaigns with qualifying questions to help filter enquiries before they reached the client. We then built out a lead management system that allows the client’s sales team to tag lead status and feed quality signals back to us directly. These implementations allowed us to gather more useful information from prospects and improve the quality of leads passed through.
Alongside this, Google Ads continued to support high-intent search demand, helping GR Glazing reach users actively looking for indoor and outdoor balustrade solutions.
By combining Meta’s ability to drive seasonal awareness and lead volume with Google’s ability to capture active search intent, we built a more comprehensive paid media approach for the spring and summer renovation period.
Year to date, the campaigns have delivered a 476% year-on-year uplift in total leads and conversions across Meta and Google.
Meta has proven to be a strong channel for both lead volume and reach, driving a 788% uplift in lead volume, while improving blended CPL by 23% and increasing reach by 368%. Our strategy also drove 500+ leads to GR Glazing over a 5-month period, showing that choosing to run Meta Ads was certainly the right call for this particular campaign.
This is the result of a strong team understanding the platforms and being able to plan accordingly, great job team!
Total Leads
476%
Year-on-Year Uplift
Direct Website Clicks
500+
From Meta Alone
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
Get in touch
