Heritage Glass

How Blaze Helped Pearsons Glass Build The Perfect Site to Showcase Their Heritage Glass Service

Pearsons Glass is a multifaceted business that offers glass installation solutions for various sectors. In this particular instance, they wanted help to create a brand new site for their subsidiary business, Heritage Glass.

Heritage Glass takes pride in expertly supplying and restoring heritage glass. It blends traditional craftsmanship with contemporary techniques and specialises in working with older businesses, repairing stained glass in churches and replacing panes within listed buildings.

The objective was to develop a website that not only detailed the intricacies of their craft but also appealed aesthetically to the niche demographic that the brand wished to target. It was also essential that the site aligned seamlessly with the overarching Pearsons brand identity.

Services:

The Process

After receiving their brief, our Development and Design team got straight to work, keeping some targets in mind. Our team knew that the clientele most likely to visit this site would be older, so keeping the site clutter-free and easy to navigate was essential. 

Our design process prioritised making the content easy to read. We simplified the text and used direct language to ensure everyone could navigate the website effortlessly. Our designers took a UX point of view in the design, using high-contrast colours to ensure legibility.

Heritage Glass provides samples of its glass products. To enhance the customer experience, our team has developed a custom code that permits customers to request up to five samples per order, with a limit of two samples per glass type.

Our team was able to enforce this limit by overriding Shopify’s usual protocol; they worked together to create a custom code that put this limit in place and added custom messaging to make customers aware of the limitations to order quantity.

The Result

Heritage Glass now has a site that perfectly showcases its specialised services and appeals to its more unique customer base. The site is easy to navigate, streamlined and user-friendly.

The site perfectly embodies the service’s historical feel, utilising rich purples to highlight the top-grade service offered. Thanks to our design team, the ordering process on the site is simple to understand and use.. 

The clients are delighted with the site, and we are proud of what our Development and Design team were able to produce.

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