At Blaze Media, we’ve worked closely with our client, Lyons Estate, for over 5 years, helping them develop two websites and solidify their position as a leading estate agency in Liverpool.
As Lyons has continued to grow over the years, we’ve been there every step of the way, providing ongoing SEO support to help them outrank competitors and reach people who need a reliable estate agent.
In the new landscape of AI search, we noticed a unique position to reposition Lyons Estates, especially as there has been a reduction in people clicking through to websites; we knew we had to refocus, moving away from solely focusing on more generic, nationwide-based keywords in favour of search terms that combined their core services, matched with geographical keywords to connect Lyons with local customers.
Our SEO team had a strategy in mind and set forth to completely redesign their blog content strategy and SEO focus, and the results speak for themselves.
Our first approach was to review the keywords Lyons was already ranking for. They were already ranking for local terms such as ‘estate agents in Bootle’, but many were in the top 10, and we knew that to help the business build local authority, we needed to rank in the top 3-5 at the very least.
This led us to completely re-strategise the monthly blog content we produced for the client, shifting from a more general real estate angle to more local, Liverpool-specific content that covered local areas and connected with the people who would really use their services.
We reviewed the areas they covered and developed content plans that let us integrate essential terms to help Lyons climb the rankings. Lyons needed to be seen as more than just a local, family-run estate agent; we wanted to position them as a trusted source of local authority and insights, and we did just that.
One of the biggest signs our strategy worked was when a blog we produced for Lyons Estates was picked up and referenced in a Liverpool Echo news article. In this article, Lyons were referred to as local ‘experts’, and the blog that we created was used to list the six areas in Liverpool which are perfect for first-time buyers. In the 6 months since this article was published, we’ve seen fantastic results for Lyons.
In the last 6 months, blog clicks have more than doubled, increasing by 139%. This is even more impressive given the current search landscape, where many people get answers from AI Overviews rather than clicking through to blogs, so this shows the content had real value.
But the results don’t just stop there: blog visibility improved by 61% and the average ranking position for blogs improved by 48%. This shows that taking a second to review the strategy and make informed changes can have a huge impact, and we’re more than happy with what we’ve achieved for Lyons.
Blog Clicks Increase
139%
Blog Impressions Increase
61%
Average Ranking for Blogs Improved By
48%
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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