Online Dental had built a strong reputation and operated a successful Shopify website. However, sales declined, and the company believed this was due to the website’s design. The site structure lacked a hierarchy that made it easier to navigate. Online Dental wanted to enhance usability and boost conversions by simplifying navigation, improving product discovery, and upgrading the overall user experience.
So our team got to work.
We reorganised the site structure to introduce clear “Shop by Product” and “Shop by Brand” dropdowns, making browsing and locating components much faster for users. On product pages, we implemented a compatible products block to surface essential add-ons (such as screws and abutments), reducing friction and helping customers build their orders accurately.
The homepage was redesigned with a cleaner, more modern layout, stronger branding, and added social proof. Educational content like blog posts and warranty information was also added, all designed to instil trust and guide users seamlessly through the buying journey.
Since launching the new Shopify theme, Online Dental has seen a +19% increase in conversion rate, +20% rise in gross sales, and +38% more orders in July 2025 compared to the same period in 2024. With a smoother user journey and improved on-page features, more customers add to cart and complete purchases, driving stronger ecommerce performance.
Online Dental is a perfect example of how a new approach to your site can make a world of difference, and we are happy that our team was able to help.
Conversation Rates
+19%
2024: 5.92% | 2025: 7.07%
Gross Sales
+20.5%
2024: £120,728.56 | 2025: £145,481.93
Add To Carts
+22%
2024: 5.27% | 2025: 6.44%
Orders
+38.4%
2024: 612 | 2025: 847
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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