Blaze has a long-standing relationship with POW8R, having previously created a fully functional website and web-based app that highlighted the business’s USPs, showcasing their extensive workout library and connecting them with more clients.
We provide POW8R with an ongoing service on their website, providing SEO support and monthly blogs to ensure that their website performs well.
POW8R came to us intending to evolve their web app into an app that would be available to download on app stores. After some discussion with our team, POW8R decided that the app should focus on their challenges and live workouts, which set them apart from competitors.
With that in mind, our Dev and Design team got straight to work.
Understanding the user journey as the team’s first priority, they researched other fitness apps and developed a better understanding of where certain features of the app should be positioned to benefit the user experience.
For the app’s success, we anticipated trial and error and collaboration with POW8R, who understand the industry best. After researching the user journey, we created a wireframe to confirm the app’s structure and flow with the client, ensuring that design and development could proceed without too many structural changes.
We also developed a fully functioning prototype during the development stage, allowing us to work closely with POW8R to ensure the app was as they envisioned.
Our Development team had to stretch their technical legs on this project, using a custom-built script to ensure the app would work with WordPress’s login system, allowing users to use the same account on both the app and site.
We utilised POW8R’s website to market the app’s launch while also updating the website by refreshing pages and incorporating more white to create synergy between the website and the app’s design.
After regular meetings with POW8R and vigorous testing, the app was officially launched at the end of 2024.
POW8R now has a user-friendly app that showcases all of its services and allows users to access a whole vault of workout plans and videos, perfect for pursuing a healthier lifestyle, and they couldn’t be happier with the results.
Our team knows that this app will be an ongoing project, and we are happy to work alongside POW8R to help maintain and develop it as their client base grows.
Great job, team!
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