Redmen TV operates Redmen Plus, a subscription app delivering Liverpool FC fan content across iOS and Android. Ahead of launch, the goal was to grow a paying subscriber base by acquiring app installs efficiently, while establishing a measurement foundation robust enough to support optimisation and scale well beyond the initial campaign period.
Running app install campaigns on Meta requires more than creative and budget. The app first has to be registered and configured within the Meta platform, connected to the ad account, and instrumented so that install and post-install events are measured and returned to Meta for optimisation. Redmen TV needed the media delivery and the underlying technical build handled together, as one project, so our team got to work.
We led the technical implementation from start to finish, beginning by guiding Redmen TV through registering and configuring the Redmen Plus app on the Meta platforms. This was the prerequisite for accessing Meta’s app install ad inventory, and getting it right up front set the foundation for everything that followed.
We then built out a full cross-platform attribution stack using the Singular mobile measurement partner. The Singular SDK was integrated across both the iOS and Android builds, so that installs and downstream events were captured and returned to Meta. For Android, install and event tracking was configured through Singular and Google Play.
The result was a fully implemented, cross-platform attribution platform that measured installs consistently on both operating systems and fed Meta the signal it needs to optimise delivery. This build was a deliverable in its own right, and it remains in place as the measurement foundation for all subsequent activity on the account.
With the technical groundwork laid, we delivered the paid social launch across both platforms over a five-month period from February to July 2026.
Over the full campaign period, our paid social activity generated more than 5,000 app installs across iOS and Android, giving Redmen Plus a strong subscriber base to build on from launch.
The campaigns delivered 1,452,305 impressions, 496,453 page engagements and 25,544 link clicks, alongside a cross-platform attribution stack that covers all ongoing optimisation on the account.
A great example of media delivery and technical build coming together as one project. Great job team!
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