Building on our long-standing work with Urban Sleep, our focus for the first half of 2026 was to support occupancy across their student accommodation in Liverpool and residential apartments in Stockport.
The aim was to generate a consistent pipeline of prospective tenant leads, while keeping both developments visible to people actively searching for accommodation in Liverpool and Stockport.
With a clear strategy in mind, our team got to work to make that happen.
We created a cross-channel strategy to put both developments in front of prospective tenants, from those just beginning their search journey to those ready to enquire.
On Meta, we deployed instant-form and website-form submission campaigns to test the most effective channel for generating a high volume of high-quality leads.
Google Ads focused on capturing high-intent demand from users actively searching for relevant accommodation terms for both locations, along with brand campaigns to protect Urban Sleep’s top-of-page position in brand-related search results.
By combining creative-led Meta campaigns with a high-intent, keyword-led Google search strategy, we were able to build awareness, generate enquiries and reach prospective tenants ready to take the next step.
Compared with the same period last year, Urban Sleep achieved a 133% increase in leads across Meta and Google, rising from 417 to more than 970.
Meta lead volume increased by 160%, growing from 193 leads to 502, while blended cost per lead decreased by 62%.
Google also delivered strong year-on-year growth, with leads increasing by 110%, from 224 to 471. Cost per lead decreased by 43%, while click volume increased by 77%.
Together, our cross-channel strategy created a stronger pipeline of prospective tenants across both Liverpool and Stockport, supporting Urban Sleep’s occupancy goals.
Great job, team!
Increase in Leads
133%
Year-On-Year
Google Click Volume
77%
Year-On-Year
Blended Cost Per Lead
-62%
On Meta
Cost Per Lead
-43%
On Google
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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