When Wasted Heroes approached us, they had a clear objective: scale their Google Ads account and unlock sustainable growth. Though they already had a brand presence, they had only ever run brand campaigns and were unfamiliar with Google’s broader advertising potential.
Their past efforts had limited campaign diversity and lacked structure, meaning they were missing out on significant opportunities not only to reach new customers but also to maximise their return on ad spend.
Our team knew exactly what Wasted Heroes needed: a comprehensive Google Ads strategy that would drive measurable growth and establish a foundation for long-term growth, and luckily for them, we were just the team to do it.
We decided to take a two-pronged approach, focusing on campaign structure and product feed quality. We rebuilt the entire Google Ads setup from the ground up, focusing the budget and visibility on products that had historical success.
We spent time segmenting products into performance-based groups, analysing existing data to identify the top, mid and low performers. To redirect the budget more effectively, we also paused or restructured underperforming product groups.
For Performance Max campaigns, we enhanced targeting signals and creative assets to improve algorithm learning.
Another main focus was improving the Merchant Center product feed, ensuring that it was clean and well optimised, allowing Google to better understand the products and serve them to the right customers.
Thanks to the work and changes implemented by our team, Wasted Heroes experienced transformational growth in just three months, highlighting the power of combining expert campaigns with clean, structured and search-friendly product data, securing a revenue increase of over 70%.
The success of our Wasted Heroes campaign highlights that achieving sustainable growth on Google Ads isn’t just about increasing budget; it’s about building the right foundation through a strategic campaign structure and close attention to data optimisation.
For our team to have achieved such substantial growth in such a short time period is astounding and only highlights what our team can produce for those needing support with their ad campaigns.
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