When Total Loss GAP approached Blaze Media, their goal was to boost brand awareness and engagement on Facebook and Instagram. Given that GAP Insurance is a complex topic, they aimed to simplify it to make it more relatable, engaging, and valuable for their target audience.
With experience managing businesses’ social media accounts in more complex industries, we knew we were the right team for the job and got straight to work creating a strategy.
Our social team created a strategy to develop content focused on education, relatability, and visual impact, understanding that these elements are most effective in engaging audiences with a subject that may initially seem complex.
We developed content that clearly and simply explained GAP Insurance, accompanied by social-first captions with compelling hooks. This also highlighted the risks of depreciation, theft, and accidents, as per the client’s request.
We also considered which visual-first formats would work best for Total Loss GAP, deciding that infographics and short video snippets would have the best impact, allowing Total Loss GAP to stand out in busy social feeds.
The strategy developed by our social team has already delivered significant results in just a year. On Facebook, engagement has increased by 622%, with video views improving by a staggering 1,905%.
We observed similar growth on Instagram, with video views skyrocketing by 7,959% and post impressions rising by 938%. This clearly indicates that our content strategy was highly effective in attracting the right audience to Total Loss GAP’s social media platforms.
The campaign effectively increased awareness and engagement by emphasising education, seasonality, and video-first storytelling, establishing Total Loss GAP as authoritative yet approachable. The team has created a bespoke strategy that worked well for Total Loss GAP, helping them achieve measurable growth across Facebook and Instagram. A big well done to the team.
We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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