Urban Sleep came to us as an already established student property provider across Merseyside; however, their current site was failing to hit the mark. The client believed the site fell short aesthetically and functionally, and in such a competitive market, it was essential for the site to match or outperform competitors, especially as Urban Sleep was branching out into residential property, only increasing the number of competitors.
The plan was simple: develop a new site built on a better, more flexible platform and do a complete redesign to modernise the site, all topped off with copy which highlighted Urban Sleep’s expertise and showcased their available rental opportunities.
The team got straight to work.
The first step was a complete redesign. Our talented designer got to work creating visually striking pages which helped to clarify the user journey and breathe new life into the brand. Our team researched other student property providers, developed a look that stood out from the crowd, and built a distinctive brand for Urban Sleep.
Property is a visual game, so the redesign was paired with brand new photography of their available properties, all done in-house by our creative team. When matched with the new design, the images helped bring the whole website together, achieving the eye-catching look that our client wanted.
Once the design was ready, our copywriter got to work developing brand new, persuasive copy that highlighted the features of every property and embodied the brand mission of Urban Sleep: providing luxury student accommodation across Merseyside.
When the client was happy with the design, photography, and copy on the site, our in-house developer built the new site on WordPress using Elementor, making it easy to update going forward.
Now, Urban Sleep have a modern, user-friendly site that gives the brand the luxury feel it was striving for. The website is easy to navigate and update, so if the brand plans to expand their offerings in the future, they’ll be able to do so easily. The site now clearly showcases their available properties, with all the information such as pricing and facilities clearly outlined, improving the customer experience.
A job well done, team!
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