When Wild Root approached the team at Blaze, they already had a reputation for a brilliant plant-based cafe and storefront in Halsall, offering a range of vegan, nutritious products and meals.
They recently acquired ‘The Fermentation Station’ and aimed to expand their online presence. Their goal was to create a user-friendly online store that simplifies purchasing for customers, guides them to local stockists for in-person pickup, and highlights their existing cafe in preparation for future venues.
The brand already had a fantastic aesthetic, and we knew we could build on it to create something incredibly eye-catching and functional, so our dev and design team got to work.
The first step in the process was getting started on the fresh site and understanding exactly which pages would be necessary to naturally guide customers through it. The business has such a strong personality and brand; we knew we had to make sure this was clear, so we developed brand-new copy that allowed Wild Root’s personality to shine, working closely with the brand to hit the points most important to them throughout the copy and develop descriptions for their new product line.
Our design team used a playful branding strategy for Wild Root, featuring vibrant colours to energise the existing website while keeping it clean and easy to navigate. Since they offer a variety of experiences, such as dining in the cafe, attending events, booking cheeseboards or afternoon teas, takeaway options, and using the space for activities, we knew their website needed to highlight these features.
We included a booking system for tables, newsletter sign-up forms, recipe and inspiration sharing, and options to sell products and bundles, as well as to book catering services, making it easier than ever for customers to make the most of Wild Root’s services.
Wild Root now has a website that effectively displays their quirky personality, emphasises their key priorities, and simplifies the process for customers to book and buy products. We believe the site looks fantastic, and the client is very pleased with it, marking another successful project for the team!
We couldn’t be happier with the results, and it is one of our favourite site designs to date.
We’re here and ready to talk you through your options and help you really make your mark online.
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