Your Nationwide PPC Specialists
Google is the ultimate platform to run your advertising campaigns. That’s why PPC is also known as Google ads or paid search.
With billions of searches a month, yes that’s billions with a capital B, it’s clear to see why.
Don’t worry, it doesn’t cost an arm and a leg to advertise on Google.
You’re only charged by Google when someone clicks your ad. PPC stands for pay-per-click advertising after all!
People who are searching with ‘high purchasing intent’ will be shown your ads so there is a higher chance of them clicking on your ad.
- Targeted advertising
- Measurable ROI
- Customisable Campaigns
- Cost Control
We’ve generated over
in revenue for our clients
We’ve generated over
conversions for our clients
Cut CPA on average by
over a 3 month period
Average lead increase of
over a 3 month period
How we increased The Fragrance World's conversions by 188%
The Fragrance World was born from the idea that high quality fragrances could be bought at an affordable price.
They thought that people should be able to smell like a million dollars without having to pay it!
Business was good but they wanted to get their products to more customers so approached us to help them scale up their PPC campaigns, Meta Ads and achieve better results.
They also needed some high quality images for various marketing materials. After having an initial meeting this smelt like it would be the start of a great working relationship!
Read MoreWhy Your Business Needs Paid Ads
Paid search allows your business to use the power of Google to be seen in the organic search results.
Use PPC tactics to your advantage and get a stream of leads and conversions for your business.
A comprehensive PPC strategy can separate you from your competitors.
Cost Control
No need to worry about burning a hole the size of a crater in your budget. You’ll have total control over your budget and can set daily or monthly limits, preventing overspending. You only pay when someone clicks on your ad, making it a cost-effective model.
Quick Results
PPC campaigns can be set up quickly, allowing you to see results and impact on website traffic and conversions in a shorter period than other channels.
Targeted Advertising
You can target specific demographics, locations, devices, and even the time of day when your ads are displayed. Turn your ads into digital homing pigeons by using keyword targeting to ensure ads are shown to users actively searching for relevant products or services.
Measurable ROI
PPC platforms provide detailed analytics and reporting, allowing you to track the performance of your campaigns in real time. Key performance indicators (KPIs) such as clicks, impressions, and conversions can be easily measured.
Flexibility and Customisation
You can easily adjust and customise your PPC campaigns based on performance, goals, or market changes. Digital marketing changes more times than the British weather so having this flexibility can be pivotal.
Geo-Targeting
You can target specific geographic locations, helping you focus on your target audience in specific regions.
Adaptable to Various Business Goals
Use PPC advertising to drive you towards your business goals. Whether it’s increasing website traffic, generating leads or promoting brand awareness, PPC can help you get there.
Immediate Presence on Search Engines
While SEO can take time to show results, PPC ads can provide immediate visibility on search engine results pages (SERPs). Using both of these strategies together though could make you the marketing juggernaut of your industry.
PPC Case Studies
Here are some PPC projects we’ve worked on.
PPC Gives You Access to The World Market
To PPC or not PPC? That is the question.
Well, we’re here to tell you that it shouldn’t even be a question! Yes, you should be using PPC advertising for your business.
Google isn’t going anywhere anytime soon so the opportunity to use Google Ads to drive your business forward is still there.
Your potential customer is using Google right now as we speak to find a solution to a problem you can fix for them.
Make sure you’re top of their search results!
Find Out How PPC Can Benefit Your Business Today
It’s time to start using the power of PPC to ensure your business can grow in an increasingly competitive market.
Get in touchOur PPC Advertising Services
Our PPC Services.
Every successful PPC campaign needs services that pack a punch. At Blaze Media, we provide a full comprehensive list of PCC services, carefully selected to deliver the best results for all of our customers.
We’re here to get your business in front of the right people, whether you’re looking to target local buyers or worldwide customers.
Discover our services below.
Ecommerce Google Ads
Showcase your product listings, highlight special offers and target users who are actively searching for products related to your inventory. Your ecommerce store won’t get visitors if you don’t show up where the shopping is done.
Service Google Ads
Service-based Google Ads are designed for businesses that offer services rather than physical products. These ads aim to generate leads or direct potential clients to inquire about services.
Google Ad Account Audits
We'll Conduct a comprehensive review of your existing Google Ads account. Our audits help identify areas for improvement and optimisation. We'll go through your account with a fine tooth comb, don't worry!
Set Up PPC Campaigns
We’ll set you up on your platform of choice (usually Google Ads) and then create campaigns based on your target audience, budget and geographic targeting.
Competitor Research
We’ll analyse the strategies and performance of competitors in your space. This includes understanding their ad copy, keyword targeting, bidding strategies, and overall approach. From here we’ll come up with a strategy and help you identify opportunities.
Keyword Research
Keyword research is a crucial step in PPC advertising. It involves identifying relevant and high-performing keywords for your ads. This process helps ensure that your ads are shown to users actively searching for products or services related to your business.
Remarketing Campaigns
Don’t let potential customers off the hook that easily. Remarketing campaigns target users who have previously interacted with your website or ads. Remarketing is essential to maximise your PPC campaign results!
Performance Max Ads
Performance Max (PMax) is an advertising format on Google Ads that allows you to create more visually engaging and automated ads. These ads can appear across various Google properties and networks. This optimises for performance and reaches users at different stages of the customer journey.
Dynamic Ads
Dynamic ads automatically generate ad content based on user behaviour and interests. They showcase products based on your customer's past interactions with your website. This personalised approach could be the difference that allows you to stay ahead of the competition
Performance Monitoring
Performance monitoring involves regularly tracking and analysing the key metrics of your PPC campaigns. With bags of experience, we know what to look out for when monitoring a campaign.
Reporting
We’ll compile a detailed report of all the relevant data you need to understand how your campaigns are doing. Don’t worry we won’t drown you in numbers and statistics. We like to keep things simple and digestible around here. The simpler the better we say!
Product Feed Optimisations
We’ll optimise the data feed that contains information about the products you want to advertise. A well-optimised product feed ensures accurate and compelling information is presented in your ads.
Frequently asked questions
Here are some frequently asked questions relating to PPC.
What is PPC and how does it work?
PPC (Pay-Per-Click) is a form of online advertising where you only pay when someone clicks on your ad.
The most common platform is Google Ads, where your adverts appear at the top of search results for specific keywords. You set a budget, bid on relevant search terms, and only pay when a potential customer clicks through to your website.
Does PPC include Google Shopping?
Yes, paid search includes all forms of Google Ads where you have to pay when your ads are clicked.
This includes Google Search ads and Google Shopping ads.
What’s the difference between Google Ads and SEO?
When it comes to Google Ads and SEO there are a couple of significant differences; both of which can play to your strengths depending on what kind of business you have, what you offer and where you are located.
1 – Paid ads always appear at the top of the page – above the organic results which are influenced by SEO. With around four ads on desktop and three on mobile, users will always see your paid search ads, even if they choose to scroll past them.
2 – SEO is technically free whereas you pay for PPC. Why technically? Well SEO takes time and with search engines constantly changing their algorithms, you need to keep on top of these updates otherwise your site will lose ground.
You might be wondering why you would ever pay for ads when you can hit up your audience organically through SEO – well, keywords have become increasingly competitive which makes it harder for a business that doesn’t have the domain authority to get into the top rankings.
That doesn’t mean you should forget about SEO, in fact PPC in Liverpool and SEO work best when used simultaneously.
Results are improved by implementing both paid and organic methods so, if you want high-growth, aggressive marketing, then you need to develop a holistic search engine strategy rather than look at SEO or PPC in isolation.
How quickly does PPC deliver results?
PPC can deliver results almost immediately. Once your campaign is live and approved by Google, your ads can start appearing in search results within hours. This makes PPC one of the fastest ways to drive targeted traffic and leads to your website.
How do we track the success of a Google Ad campaign?
When it comes to monitoring the success of a paid search campaign, data is king. We use data to keep on top of your campaign to make sure your ads are attracting the right people and that your spend is in line with your budget.
The most straightforward measurement is conversions. Conversions can track any action a brand will find valuable – you determine what this is and it could be anything from someone filling in a form to an actual sale.
In order to monitor conversions, you will need to make sure your web host can support the relevant conversion tracking code and you will need the ability to install the code to your website.
Other metrics that we constantly monitor include:
- The number of clicks – this is the total number of clicks you receive on your ad. This metric is affected by your keyword selection and the relevance of your ad copy.
- Cost per click (CPC) – this measures the price you pay for each click on your ad.
Do you manage Google Ads campaigns for businesses in the UK?
Yes. Blaze Media provides full Google Ads management for businesses across the UK. From keyword research and ad copywriting to bid management and performance reporting, we handle everything so you can focus on running your business while we drive qualified traffic to your site.
Find out how PPC can benefit your business today!
It’s time to start using the power of paid ads to help boost your business revenue and brand awareness.
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