Brand Identity
The art of creating an instantly identifiable aesthetic, which invokes an emotional response.
The Journey Starts With You
At the heart of your brand identity must be the core values and purpose of your business. Why did you enter the sector that you did?
Going back to the very start of your journey and learning all there is to learn about you and your company will give us the perfect starting point to create a strong brand which you can then implement throughout your business, from signage to social media.
POW8R
POW8R was established by Callum and Holly during the first lockdown in 2020. They are market leaders when it comes to remote personal training and both have a passion for pushing people to become the very best version of themselves.
View CaseNail Down Your Company’s Mission Statement
Building a great brand needs planning and a clear focus on how your business, your people, your products or your services should be perceived. Clarifying your company’s goals and ethics is necessary for developing a consistent message and a strong brand. Writing a mission and vision statement is a perfect way to focus on what you want to achieve (not just a bigger turnover).
We can help you with this process; our branding experts will ask the questions that get under your skin and establish the key values that set you apart from your competition.
Your mission statement will be a clear description of your goals which include a focus on ethics and moral obligations. If your mission statement is clear and consistent, then the rest of your design material becomes clear too.
Apple’s mission statement “to bringing the best user experience to its customers through its innovative hardware, software, and services” is a perfect example of synergy between the company goals and their identity.
Creating a Logo is not the end of your brand development. We use design principles and colour theory to develop long-lasting brand identities.
Clarify & Communicate Your Vision
Unlike your mission statement, which describes the who, what and why of your business, a vision statement describes the desired long-term result, your legacy and what your overall aim is.
For example, an early Microsoft vision statement was "a computer on every desk and in every home." It’s clear and concise and everyone in the business knew what the overall vision was.
It must define your company, what you stand for and, more importantly, its future. It needs to be relevant deliver a punch that leaves clients and colleagues in no confusion about what you want to achieve.
This aspirational element of a business is one that’s often overlooked but is another essential element when it comes to developing your brand identity.
A powerful vision statement stays with you, such as Disney's "to make people happy" or Instagram's "capture and share the world's moments.
If you are intentional and committed in your efforts, then you can create a vision statement that perfectly sums up your core values and serves as a roadmap to where you want to go.
Create Consistency & Revenue Will Follow
As we’ve said, branding is the art of creating an instantly identifiable aesthetic, which invokes an emotional response.
It’s no coincidence that companies with a consistent and engaging brand that’s implemented right throughout their business are more successful. Research shows it can boost revenue by over a fifth!
In order to build a long-lasting impression, a wide range of design techniques and strategic marketing campaigns need to marry together. Many people wrongly believe logos are the main focus of your identity, when it’s actually just one element in your overall brand identity.
The graphics and language you use on your website and social media platforms as well as marketing literature are all essential elements which is why, when you choose Blaze Media as your branding partner, we not only create a stylish logo, you get a full branding pack with typography, colours, printing guidelines and language guides.
These easy to understand guidelines will become the blueprint for your company aesthetic and will help guarantee consistency.
Why Choose Blaze Media?
We have years of experience in graphic design, we implement sound graphical design principles and colour theory in order to develop strong brand identities.
We’ll ensure your identity reflects your values as a business. It will increase your credibility in the marketplace and generate customer engagement.
We can also help you develop print material and captivating digital marketing plans to elevate your company and establish you as market leader.
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Ready to take your digital marketing to the next level? We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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