Content Marketing
Content marketing is a valuable part of a brand’s success. It informs, engages and encourages an emotional response based on its intention; from a simple call to action to a consumer’s desire to become involved with your company because their values line up with yours.
Content is the Cornerstone of Any Successful Marketing Campaign
Content marketing is an essential part of your company’s success. It brings together a variety of elements that complement each other and create a brand that informs, engages and encourages an emotional response from consumers.
Successful content marketing shows who you really are, why you do what you do and the values and ethos that run throughout your company. Done right, and with consistency, it will forge a community of loyal fans whose values line up with yours.
You’ll discover a clearly defined target audience who will engage, interact, share your content and…perhaps most importantly…buy your products or services.
Want to talk to our content marketing specialists?
Marketing in 2022 Isn’t Just About a Shiny Sales Pitch!
The way people buy is considerably different from even just a few years ago. Today’s shopper is marketing savvy and they don’t even realise it.
We’re all bombarded with so much content and sales messaging every single day that we’ve become armchair experts – we research more and we demand more from the people we buy from; whether that’s ethically, morally or financially.
We expect businesses to educate us around their field of expertise, to demonstrate what’s important to them and to show us why we should buy from them., whether that's on a landing page, a case study, social media post and so on.
Never has content marketing played such a big part in an overall business growth plan than today, with more and more people shopping and engaging online in a post-Covid world.
Marketing is Impossible Without Great Content
It doesn’t matter what kind of marketing tactics you deploy or what piece of content you are creating; they should always begin with content marketing – it’s not something to be thought of as separate.
Good quality content is the backbone of all marketing:
- Social media: Content marketing strategy is essential for engagement and growth.
- SEO: Search engines reward businesses that publish quality, consistent content.
- PR: The best and most successful PR strategies focus on issues readers care about, not their business.
Quality as Standard
The authenticity, originality and quality of your content can’t be underestimated.
‘Content Marketing’ has become something of a buzzword, but it goes much deeper than that. With more and more people spending more and more time online, your digital content marketing plan needs to be relevant, engaging and add value to your consumers’ lives.
When you’re promoting your business online, you’re competing with the big boys; the brand names we’ve seen and bought for years and, while you might not have their budget, you can create just as much of an impact with a well thought out and executed digital marketing plan.
But where do you even begin with content creation?
There are 3 main elements to consider when considering your content marketing campaign:
RELEVANCE - to build and maintain loyal advocates you need to communicate you’re your audience on their terms and appeal to them based on their interests – not just hit them with sell, sell, sell.
VALUE - in order to win you need to provide information that potential buyers are searching for. It could be answering questions about a relatively unknown service or providing knowledge that could make their lives easier.
CONSISTENCY - in order to win you need to provide information that potential buyers are searching for. It could be answering questions about a relatively unknown service or providing knowledge that could make their lives easier.
Still unsure about how you can make your mark?
Get in touch and book a free consultation with our content marketing team now.
The Importance of blogging!
Google, Bing and other search engines love blogs when indexing your website. Keywords, blog length and links to your blogs are all taken into account when ranking you.
Blog posts also allow you to establish your brand’s personality to your potential clients or customers. It’s also been proven that having a regular, updated and engaging blog will boost traffic to your website which, in turn, will boost your turnover.
Your blogs can, and will, vary in length and subject but coming up with constant ideas and finding the time to get the words out can be daunting. Especially if you’re not a confident writer.
Our Liverpool based content writers can help you, by creating and executing a content plan for you which will include blogs that are optimised to specific keywords and subjects that you want to be best known for.
And, if you don’t mind the writing but aren’t great with fine tuning it, then our proofreading and editing service is perfect for you!
Infographics & Beautiful Imagery
You’ve heard the saying "a picture can paint a thousand words" and that’s true. Sometimes saying less is more and a great picture, illustration or infographic can have an incredibly positive effect on a digital marketing campaign.
A top-quality image that hasn’t been lifted straight from Google can draw people into the rest of your output and a great infographic can be shared all over the web giving you credit and traffic to the site for months!
Our design team can create topical graphics which inform clients about new products or industry trends for you!
Your brand awareness can get a huge boost from a great infographic and they can also be used offline as posters in your offices or in promotional literature etc.
The Internet Loves Video
Video content is an engagement powerhouse.
Whether it’s a quick video of a client recommending your business or an animated explainer video showcasing the great work that you do, you can’t underestimate the impact it can have when it comes to your content marketing plan.
Videos can blend stock images and real-time footage as well as animation and text overlays and can last from 10 seconds to 10 minutes or more.
They’re not only great for your social media platforms, videos can keep people on your website for longer which helps reduce your bounce rate (gold stars from Google on that).
You can learn more about our videography, video production and photography services here.
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