Kersh Kicks

How we created 800+ engaging product descriptions for a shoe brand

The Brief

Located in the heart of Manchester’s northern quarter, KershKicks is the creation of brothers Sam and Ben, established in August 2019.

They are passionate about any and all sneakers, streetwear and deadstock collections and describe Kersh Kicks as their own little paradise for sneaker heads in the UK.

Engaging Descriptions

They source their trainers from trusted marketplaces around the world and their sneaker-obsessed experts have the experience to guarantee 100% authenticity on our unparalleled range of the latest, rarest and most exclusive collections.

Our brief from Kersh Kicks was to provide a series of engaging descriptions for their products which would showcase the sneakers and accessories in their best light and to help with the website’s SEO.


The Process

Our initial brief was to deliver around 200 descriptions for use on their website.

After receiving the stock list, our content team embarked on a period of research to make sure all the specifications and designs were on point.

This was then brought together to produce informative and engaging descriptions highlights each item’s unique design.

  • 200+ Descriptions
  • Research Products & Customers
  • Highlights Find unique product Points

The Outcome

The descriptions were delivered on time and in a format that was easy for the Kersh Kicks team to upload to their online store.

Such was the success of the project, we were then engaged to deliver a further 600 product descriptions.

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