If you want your construction company to thrive in 2024, you need to outshine the competition.
The best way to do this is by implementing an SEO plan. It’s exciting, I know.
To anyone who hasn’t engaged in SEO or seen the results it can produce, you may think it’s useless and won’t help your business, but that couldn’t be further from the truth.
Businesses worldwide, big or small, are implementing an SEO strategy, so make sure your business isn’t left behind while others thrive.
We get it; it can be hard to see how SEO can benefit a construction company, but settle in because we’re about to explain why it can help your construction company thrive.
Jump Straight In
What is SEO for Construction Companies?
How do You know if SEO is Right for Your Construction Business?
SEO Techniques
Benefits of SEO for Construction Companies
Why Work with an SEO Company?
What is SEO for Construction Companies?
If you need to be better-versed in the magical world of SEO, allow us to enlighten you.
SEO stands for Search Engine Optimisation, a culmination of strategies to help your business website appear higher in search engines based on keywords and phrases.
Keywords are key (insert laughing track) to any successful SEO strategy, and they are the bridge between you and any potential customer.
You can implement keywords in various ways, such as in titles, subheadings, and any copy on your website. SEO has become a key player in elevating a business’s success in recent years.
How Do You Know if SEO Is Right for Your Construction Business?
SEO is for anybody with a personal or business brand. There is a common misconception that you need a huge company to need SEO, but that is not the case.
If you are a construction company owner, you are likely wondering why on Earth you would need SEO, but you need to see the bigger picture.
If you take it to the bare bones, you are a business owner, and the goal of any business owner is to maximise profits and build a rapport with potential customers; it doesn’t matter what you specialise in.
SEO has been proven repeatedly to improve a business’s reach and increase profits, so what’s the harm in trying SEO when it comes with so many benefits?
SEO Techniques for Construction Companies
If you are still not convinced that SEO is the right direction for your construction company, here is an explanation of some SEO techniques you can implement.
We know nothing is worse than someone throwing around technical SEO terms and expecting you to understand what they mean, as this can only make trying something new even more off putting.
Here are some fundamental SEO techniques that you should be aware of.
Keywords
Selecting the right keywords is the first port of call for any successful SEO campaign, especially in an industry such as construction, where there are many keywords to play with.
The more related keywords your website has, the more likely it is to appear in searches, which means it will achieve a higher reach.
When it comes to getting the right keywords for your website, we would always suggest that you seek the help of an agency, as they have the experience to help you achieve the best results.
Remember, it’s not just about getting your website to the top of the search results; you also want to gain leads. An agency specialising in SEO (such as Blaze) can help you to achieve this.
Impactful Content
Again you may be wondering how to write content concerning the construction industry, but there is a rich source of information in the industry that you can use to create dynamic and educational content.
Copy, in particular, is something that is going to massively benefit your business, as it gives you the chance to implement plenty of keywords to improve your search engine performance.
Construction copy doesn’t need to be boring, and you will be surprised how creative a good content-writing team can get with even the most simple keywords.
If you want to learn more about copywriting and how it can specifically benefit your business, get in touch with our expert team today.
Streamline the Navigation of Your Website
Something that you may not have considered before is how easy your website is to navigate.
Believe it or not, if your website is not easy to navigate, you could miss out on many potential customers.
You are probably the same if something is stressful; you will move on and use something better. You don’t want customers to think the same, so it is essential to streamline your website.
Many people do not even consider the idea that poorly designed websites are often associated with scam sites, which is not how you want anyone to view your website.
Though your site is not a scam site, for less tech-savvy people, this can be their first thought when a website doesn’t work well.
Make sure that key pages are linked on your main page and that services that your customers often pay for are front and centre. Again, an SEO expert can advise you on this.
Make an Impression in Local Search Engines
For a business such as construction, you are likely to target your local area for clients. Regarding construction work, people tend to want to work with local labourers.
This is for various reasons, such as the desire to support the local economy and to collaborate with a reputable regional partner.
Nobody knows just how difficult breaking into the local limelight can be, and it is often underestimated as a task.
By utilising local SEO, you can drive more local and organic traffic to your website. Local traffic is more beneficial to your site because, realistically, local visitors are more likely to employ your services.
Mobile Optimisation
Think back to the last time you needed to find a service. Did you reach for your laptop or your phone?
More likely than not, it was the latter, and you are likely reading this blog post on your phone right now.
Phones are becoming more technologically advanced every year and are replacing much of the technology we used to depend on.
You want to ensure your website runs well on a desktop and mobile phone. Mobile optimisation ensures that your website runs smoothly across devices, which could lead to more sales from mobile devices.
Having excellent web design and a page that is easy to navigate may change the trajectory for the future of your business.
To do this, you will likely need the help of an experienced development team, which we happen to have at Blaze (convenient, right?).
The Benefits of SEO for Construction Companies
If you’re still not entirely convinced that construction SEO is necessary, here are some benefits your business could experience if you implemented an SEO strategy.
Increased Awareness of Your Construction Company
Though you may be used to dealing only locally, thanks to the internet, you have millions of potential customers at your fingertips.
Why not try to push your brand’s potential and have it seen by a broader range of customers?
With all the work you have likely put into your company, you might as well see what heights it can reach.
Even if someone comes across your website and has no desire to use it, they could recommend you to a friend or colleague, so there is a lot of potential to form contracts.
Higher Rankings
You will know more than anybody just how congested the construction world is. A potential client won’t have to look far to find a reputable construction business, so you want to ensure that yours is the first business they see.
People never want to scroll to find a business to work with, so you want to ensure your business is on that front page, ideally in the top three searches.
SEO will help you achieve this and increase sales, which will only help your business grow.
Outsourcing this task to an agency is the best way to make sure that it is a success.
Why Work With an SEO Agency For Your Construction Business?
If you have read this blog and decided to give the process a try yourself, we highly suggest you keep reading this article for the sake of your business.
Though you could indeed implement these strategies, it can be time consuming and we’re pretty sure there are a million other things you need to be doing!
So, here are a few reasons why you should work with an SEO agency for your construction business.
We Know What We’re Doing
Even if you have a lot of confidence in running your SEO campaign, SEO teams know what they are doing, and they have experience and industry connections that would take you years to achieve, so it only makes sense to leave it to them.
SEO agencies have experts in all aspects of SEO strategy, meaning you will have a worker committed to every aspect of your SEO strategy, leading to the best results.
It’s a Lot to Take On
It would be crazy to think you could run a successful company and manage an SEO campaign. You have to be realistic about what you can do with your time.
If you can’t commit time to working on your SEO strategy, your construction company could suffer…it’s so easy to spread yourself too thin, so if there are tasks that you can outsource, do it.
We Understand the Hard Stuff
Something that you may not have heard of is metrics. Metrics are all of the little statistics that measure the success of your website, and if you have not been trained in what they all mean, they can be hard to understand.
It can take a long time for you to get to grips with all the metrics and how they are measured, and as we’ve said before, time is money. Leave it to the professionals.
A good SEO team doesn’t want you to be in the dark about what is going on with your website, so they will make monthly reports and request meetings, where they will explain what each metric means and how your business has grown.
We know it isn’t easy to relinquish control of any part of your business but consider working with an SEO team as more of a collaboration.
Let us Take Control of You Construction Company SEO
Hopefully, the above information has taught you not only the importance of using SEO for your construction company but also the many ways a great SEO campaign can lead to brilliant results.
We also hope that you have learned about the importance of working with a dedicated SEO company to ensure that your business can reach its full potential.
If I have you convinced and you are looking for a dynamic agency to work with, you’re in the right place.
Contact us today to discuss your construction company’s goals and explore its potential.