Facebook, in particular, is leading the pack in advertising, offering its users the chance to market their product/service to any demographic they desire.
Using Facebook for ads has great potential, but many businesses rush into their ad campaigns and do not get the best results.
Facebook has a lot of brilliant features that can elevate your ad campaigns, and at Blaze, we know exactly how to make the most of them.
Take a look at these tips for Facebook advertising.
Prepare Your Account Before Making Ads

Before you consider publishing ads, you should make sure that your account is in the best shape possible, as people will look at it when they see your ads.
The last thing you want to do is bring them in with your ads only to lose them with a messy and inactive Facebook account.
As humans, we can easily be off-put by anything that doesn’t meet our standards, so make sure your account is customer-ready.
You want to ensure that your account looks good and that you have all the necessary features to track the success of your ads.
Some ways that you can make your account look more professional include;
- Getting the account verified.
- Add some personality to the account.
- Make sure all of your contact information is up to date.
- Display your product/service.
Set Out What You Want to Achieve.
Before you start rolling out the ads, clearly define what you want to achieve from your ad campaign.
Do you want to;
- Increase traffic to your website?
- Generate leads?
- Raise brand awareness?
- Increase sales?
There are many reasons businesses choose to publish ad campaigns, and depending on what you want to achieve from your ads, the content and methods used for the ads will differ slightly.
For example, increasing sales may mean you release more product-focused ads, whereas ads focusing on brand awareness may include details of your company ethos.
These ads might be substantially different, so it’s important to set clear ad goals before you pursue anything.
This is one of the best Facebook ad tips we can give you, as skipping this step can have a detrimental effect on the success of your campaign.
Pick a Bidding Strategy

After determining your goals, the next step is to pick a bidding strategy. This will give you a better idea of what strategy best aligns with these goals.
Understanding these goals will help you allocate your ad spend appropriately.
First, determine your overall ad budget, as that will give you an idea of what you can afford to do. You should figure out how much you are willing to spend on ads.
You can work this out by day or even by year, but it is important to have a figure from the outset.
Potential bid strategies that you can use include;
- Cost-per-click bidding (CPC).
- Cost per action (CPA)
- Cost per Impression (CPM).
If you can’t decide which strategy to use, take a moment to consider your goals, as that will help you decide.
Use the Facebook Ad Library
If you’re looking for a bit of inspiration for the types of ads you are going to put out, you should take some time to browse the Facebook Ad Library.
Looking at some examples of other people’s Facebook Ads can be incredibly helpful.
This is home to all of the adverts that have ever run on Facebook. It’s a good way to see what’s worked for similar brands, and it will give you some time to adjust your own ads accordingly.
You should pay particular attention to the ads running longest and the kind of response they receive. The ad may have just been forgotten about, but it may also have run for years because it was successful.
Don’t Forget Ad Formatting.
Many people forget that they have to resize their ads to fit the Facebook format.
The last thing that you want to do is put all that time and effort into commissioning an ad campaign only for it to not work for the site.
If you have only considered how your ads may appear in newsfeeds but haven’t considered stories (which you should definitely be using btw), don’t worry.
We’re very generous here at Blaze, so we’re giving you this tip for free: You can use Adobe Creative Cloud Express to resize your video ads so they can be published as stories.
We really do suggest working with a marketing team, especially when it comes to all of the little details like that, as they can be easy to overlook.
Make The Most of User-generated Content (UGC)

Businesses focus a lot on having the most slick ads with the most professional look, but the truth is that people don’t really want that.
Well, at least, not all of the time.
We live in a world where people constantly try to sell us something, and we can barely have a cup of tea without being bombarded by millions of ads.
Quite frankly, people are growing a bit sick of it.
Instead of curating professional-looking ads, you should prioritise your pre existing customers in your campaigns.
People trust people, not business ads. They don’t want to be told that your business is good; they want to see it.
If you can, release some customer testimonials and content created by your customers. This will benefit your ad campaign and build a relationship of trust between you and your customers.
Another benefit of doing this is that it provides social proofing, so new customers may trust you even more if they know that there is proof that your product/service is legitimate.
Focus on Demographic Targeting

Facebook’s targeting abilities are unmatched. They can target people very specifically (it’s borderline scary).
So if you sold, let’s say, sunglasses. They would target people who have holidays coming up or people who have been dealing with vision issues.
Before launching your full campaign, you’d really benefit from testing this out and seeing what you can gain from it.
A nifty feature of demographic targeting is just how intelligent the system is, so you can use it to your advantage.
Don’t Let Current Trends Go to Waste.
If you really want your ads to make waves on Facebook, you should definitely make sure that you are making the most of current trends of events.
Newsjacking has been growing in popularity for good reason: it works well.
A good example is when McDonald’s lost the right to the exclusive use of ‘Big Mac’, and Burger King used this to their advantage, making a fake menu and jokes at McDonald’s expense.
This got a lot of attention and was shared all over Facebook. This led to Burger King’s sales increasing and proved to be really successful for the brand.
There are many cases of this working really well, but I would suggest having comedy at the heart of any newsjacking or trend campaign that you may run.
It is said that the general rule of Facebook is that people will share what they find; funny, cute or scandalous, and you certainly don’t want to be scandalous.
Have Realistic Expectations.

When you start your first ad campaign, it can be easy to have high expectations, especially if you have seen the success of other Facebook ad campaigns.
You need to keep in mind that starting any new ad campaign involves a lot of trial and error, and it may take some time before you figure out what works well for your brand.
Don’t feel defeated if your first ad campaign doesn’t perform as well as you hope. This means you have the necessary data to improve your next campaign.
Work With a Paid Ads Agency
The best advice we can give you is to hire a paid ad agency to help you (shocking, coming from us, I know).
Though running an ad campaign on your own may seem exciting, after a few days, you will wish you hadn’t bothered thanks to the constant monitoring and tweaks you need to do – it’s like looking after a small child sometimes – only more unpredictable!
So, if the idea of doing that seems overwhelming, do yourself a favour and leave it to the professionals.
Not only are we used to constantly monitoring ads, but we also understand the statistics you get from your ads so they can take any necessary action to change and improve your ads as soon as it’s needed.
If you want to see results from your ads and avoid the stress, contact our Facebook advertising team and let us do the hard work for you.