We’ve made it to the end of 2024- a round of applause, please.
This year has certainly been challenging for the world, and we’re so ready to put 2024 behind us and discover what 2025 has to offer.
At Blaze, we’ve had a whirlwind year; welcoming new staff and moving to a brand new office while continuing to deliver exceptional services to our lovely clients, as you can see from our case studies.
While working hard this year, we’ve noticed some new and popular trends begin to take shape and change the digital marketing landscape. Here are just a few of the biggest digital marketing trends of 2024.
The Increase in Short-form Content
We’ve said it before; we’ll say it again – attention spans are getting shorter.
When did you last sit down and watch long-form content outside of the cinema? In a world full of instant gratification, people want to be entertained quickly; if something doesn’t catch their attention in a matter of moments, they will quickly move on. We’re surprised you’ve made it to the end of this paragraph, in all honesty.
Because of this, short-form content has been increasingly gaining popularity. Short-form content is more appealing to an audience and much faster to make, meaning that you can maximise your time and see a better ROI.
If you’re making content to market your product or service, add some short-form content to the schedule to take advantage of this growing market.
The Growth of AI
Unless you have been on an island in the middle of nowhere for the last youyear, you will know just how much AI has grown.
It can be difficult to distinguish AI from real life, and these days, when browsing social media, it’s difficult to understand what’s AI and what’s real. Thankfully, some rules and regulations have been implemented to ensure that AI content is labelled as such on social media.
There are many conflicting arguments about AI, but we aren’t here to discuss that- we’re here to discuss how AI has grown to be an excellent marketing tool in 2024.
AI has completely transformed the world of digital marketing, making many processes faster and often more efficient. AI can be used for the following tasks:
- Analysing consumer data and creating personalised content.
- Making predictions based on consumer patterns.
- Chatbots to provide customer support and save business time.
- Task automation.
The growth of AI is arguably one of the most valuable digital marketing trends of the year, and we’re excited to see how AI will evolve in 2025 and how this will impact the world of digital marketing.
Influencer Marketing
Though working with influencers has been a prominent marketing strategy for the last few years, it’s really taken off in 2024.
With the growth of reality TV and social media, consumers are becoming increasingly obsessed with influencers and celebrities.
Collaborating with an influencer to market your business is considerably cheaper than taking out paid ads, as you only have to pay the cost of their initial post. Working with influencers is also a brilliant way to target your intended audience.
Be aware that these influencers often expect their followers to receive some sort of benefit, such as a discount code or promotional deal. Though this may initially feel as though you are missing out on profits, you can actually increase your profits by incentivising people to make bigger purchases.
Voice Search Optimisation
Technology is evolving, and with most devices these days, you can make searches with your voice. This is an excellent step in the right direction, as it makes searching more accessible for the visually impaired or those unable to use their devices.
In digital marketing, it is always important to adapt your strategy to accommodate user behaviours, and so many digital marketing agencies have had to overhaul their strategies in 2024.
When people make voice searches, they tend to do it more casually, so SEO agencies worldwide have had to adjust their keyword strategies to cater to more conversational keywords.
The rise of voice searches has also meant that copy plans have been changed to be more concise, providing answers to common questions that people may search for using the voice search feature.
Social Media Trends
Digital marketing agencies worldwide are putting all their effort into social media trends, whether their employees like it or not. Unrelated – be sure to check out the Blaze Media Instagram.
It’s a lot harder these days to achieve virality, and one of the best ways to even stand a chance is by engaging with popular trends. Video trends, in particular, are incredibly beneficial for increasing engagement on your content.
Everyone is getting involved in social media trends. If you follow Liverpool Cathedral, you may have seen that even the priests there are participating. Our favourite is when they participated in the older colleague reading a Gen Z script trend.
Which we also did over on our TikTok and Instagram…
User Generated Content
Every moment of our lives, we are bombarded with advertisements. You can’t leave the house without seeing an advert or listen to music on your phone without someone trying to sell something to you.
Let’s face it: the world is getting sick of constantly being sold to by businesses, which is why user-generated content is growing in popularity. Consumers want to see examples of the product being used by real people, and they want to see reviews from people who have actually used the product or service.
Content is becoming more personal, forming a relationship of trust between businesses and consumers.
It makes you all warm and fuzzy, doesn’t it?
Interactive Content
Interactive content has grown in popularity in 2024. Engagement should be a huge focus of any good marketing agency, and there’s no better method for improving user interaction than producing interactive content.
Not sure what interactive content is? Think quizzes, surveys or even interactive video content. At Blaze, we have been working on our own interactive content with our brand-new Blaze Jump game, which we hope will encourage people to explore more of our content via our website.
Why not try it out yourself?
Creating interactive content will help your business stand out and start conversations surrounding your business- what’s not to love?
Exceed Your Expectations With Blaze in 2025
Do you want your business to achieve more engagement, traffic, and conversions this year? It’s time you put your company in the hands of experts and finally achieve your goals for 2025.
Our results speak for themselves, and as you can see from our case studies, we have helped our clients smash their goals for 2024, and we are ready to help even more businesses in 2025.
Get in touch with us today to find out more about how we can help you.