Being a successful business owner means being able to adapt. With the growth of AI, online selling, and social media, the industry is constantly evolving, and it’s important to stay current.
At Blaze Media, we are sick of hearing the excuse that ‘you can’t teach an old dog new tricks’ when it comes to business operations. Much like Old Yeller, we think that myth should be put to rest, and businesses, especially in Liverpool, should embrace the future.
Believe it or not, Shopify is the future of business, and if you don’t know it, it’s time to get to know it.
Here are the benefits of Shopify for Liverpool businesses.
What is Shopify?
Shopify is a growing ecommerce platform that allows businesses to sell their products or services online and in person.
Shopify is an incredibly useful tool because it can help you with a number of tasks, such as store creation and marketing.
Running a business is hard enough, so why not make it a bit easier by utilising a platform such as Shopify? There is a good reason why Shopify is currently a leading platform for online businesses, and with the growth of ecommerce in Liverpool, it’s due to gain more traction.
Why Businesses in Liverpool Need a Strong Online Presence
Think back to the last time you took a stroll through L1. Everywhere, there are signs for new businesses set to join the already robust high street. There’s no denying that Liverpool’s retail landscape is evolving.
If you are a business owner in Liverpool, you already have plenty of competition to contend with. The growth of online shopping has had a huge impact on traditional storefronts, but Shopify can help these businesses step into the 21st century.
Now, we aren’t saying that to survive as a business in Liverpool, you have to move online because that couldn’t be further from the truth. Shopify can actually support brick-and-mortar businesses by providing customers the opportunity to buy online and then pick up in-store.
Shopify isn’t the intimidating force that some believe it to be; instead, it’s a powerful ally in your corner, ready to help you elevate your small business to new heights.
The Benefits of Shopify
Not convinced yet? Here are just some of the benefits of Shopify that make the platform well worth your investment.
Easy to Use
From our experience, Shopify is an incredibly easy-to-use platform. Shopify makes it incredibly easy for businesses to create a bespoke and professional-looking online store without the need for coding.
If you want to make further changes, you may need some web development expertise, which is why we always recommend working with a Shopify marketing agency with a brilliant Design and Development team – such as the one we have at Blaze… are we being subtle enough?
Shopify is also incredibly user-friendly. The dashboard is easy to navigate, so entrepreneurs can easily manage their inventory, track orders, and complete a thorough analysis of their performance.
Scalability and Customisation
Thanks to Shopify’s variety of tailorable templates, customising your site to match your business’s vibe is easy. This is especially important for businesses in Liverpool, where standing out and having a unique brand is essential.
With such vibrant businesses to compete with, being able to customise your website can help set you apart from your competition.
Shopify is also designed to handle growth, so if you want to expand your business in the future, you can keep up with your new demand without switching platforms. To support your business’s growth, you can also add features to your store, such as customer rewards and delivery tracking.
Integrated Marketing Tools
Shopify was designed with built-in tools perfect for helping businesses climb the rankings for local search results. With so many businesses operating in Liverpool, you have a lot of competition, and you want to make sure that you can blow them out of the water (or, in this case, the Mersey).
You can also integrate your business’s social media within the Shopify platform, which will give you more opportunities to connect with people in Liverpool and drive traffic to your business.
Getting in touch with a specialist Shopify SEO agency when building your ecommerce site will help you to ensure that you are listing your products and services properly, and getting the most out of each area of Shopify’s setup.
Localised Advantages in Liverpool
If you have ever driven around Liverpool, more than anyone, you will know how many courier services there are throughout the city.
You can’t pull out of a parking space without almost backing into a pink, blue, or red bike. Though these services often feel like a complete nightmare, they’re incredibly beneficial to the success of businesses within Liverpool.
Shopify has delivery and courier integration, allowing you to easily deliver your product to customers within the city. In a city where so many people choose online shopping over shopping in person, this feature can boost the success of your business.
Secure Payment Options
Developing a trusting relationship with your customers is essential for business success. Luckily, Shopify provides a secure solution for businesses, allowing people to make a purchase without involving third-party providers.
Liverpool is famous for its tourism, so Shopify can be incredibly useful. It offers multi-currency support, which is perfect for international customers or tourists with international cards.
Shopify also offers integration with numerous payment systems, including interest-free credit providers, giving both you and your potential customers additional flexibility when it comes to the checkout process.
Working With a Shopify Agency in Liverpool
Are you finally convinced that Shopify can benefit your business? If you’re still reading this, we will assume the answer is yes.
Now that you are aware of some of Shopify’s benefits, you likely want to use it. We might have a slight bias as a leading Shopify agency in Liverpool, but we think working with the right people is essential to getting the most out of the platform.
Not only will a Shopify agency be able to provide a range of services such as design, development and SEO for your Shopify site, but they also have years of expertise in developing ecommerce websites, making them a fantastic asset.
You also have to remember that when you work with an agency, you aren’t just working with one person. You’re working with a whole team of people with a breadth of knowledge and experience, so it’s near impossible for the collaboration to not be a success.
Businesses in Liverpool Embracing Shopify
It won’t shock you to hear that hundreds of businesses in Liverpool already use Shopify for their ecommerce businesses.
Here are a couple of our favourites; if you’re a Liverpool resident, you likely know them well. Though these are our favourites, there are plenty of other amazing ecommerce businesses in Liverpool.
The Fragrance World
We have been working with The Fragrance World since 2022, and since then, the team at Blaze has been instrumental in driving traffic to their ecommerce store.
Their online store sells a selection of high-quality fragrances, which they ship internationally through their Shopify shop.
Thanks to their ecommerce store, they have been smashing all expectations and achieved brilliant results… with a little help from our PPC experts.
Now, we don’t mean to honk our own horns- but honk, honk.
SEVENSTORE
This clothing store, located in the heart of the Baltic Triangle, has an e-commerce platform that perfectly showcases its brilliant brands.
Not only do they use their online store to sell their products, but they also use it to promote their community projects, which is a perfect way to share the ethos of their business.
How Blaze Can Help You Create the Perfect Ecommerce Website
As you can see from our case studies, we have helped dozens of businesses transition to the Shopify platform, which has helped them smash their goals and drive traffic to their business.
Do you have a business in Liverpool that seriously needs a bit of TLC? You’ve come to the right place; get in touch with our team to find out how we can help you.