The Fragrance World Case Study

How we increased The Fragrance World's conversions by 188%

The Brief

The Fragrance World was born from the idea that high quality fragrances could be bought at an affordable price.

They thought that people should be able to smell like a million dollars without having to
pay it!

Business was good but they wanted to get their products to more customers so approached us to help them scale up their PPC campaigns, Meta Ads and achieve better results.

They also needed some high quality images for various marketing materials. After having an initial meeting this smelt like it would be the start of a great working relationship!

The Process

The Fragrance World team were already running Google ads which was great for us as we could analyse their historical data.

After auditing their account we spotted opportunities which would allow us to improve their current results. We also stopped any ongoing campaigns which weren’t having much success as these were wasting valuable ad spend.

Using our extensive experience in Google ads and meta ads, we started to restructure the current campaigns which we knew would allow them to scale successfully.

We did a deep dive into some keyword analysis which proved to be hugely effective in making the campaigns a success.

To help support their other marketing efforts, they also wanted some high quality images for their popular newsletters and social media accounts.

These images will be used as quality marketing assets to attract and retain new customers.

The Results

Since we started working with The Fragrance World in March 2023 we’ve managed to provide record sales figures month by month. We’ve really enjoyed working with the team as it’s allowed us to execute PPC and Meta strategies that have proved to deliver effective results.

The company is run by an ambitious team and it’s great to be able to help them realise their goals.

Now more people can enjoy smelling good without the expensive
price tag!



increase year on year
(3,070 sales)



increase year on year





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