SEO Liverpool
Our Liverpool SEO experts provide full SEO Services, SEO Consultations and SEO expert advice. These are all focused on increasing online conversions & revenue into your business by optimising your website structure and content.
Blaze Through The Rankings With Expert SEO in Liverpool.
Put simply, people trust search engines and they trust the companies who make it to the top through organic search more than paid search.
That means that the higher you rank in a search the more credible your company is perceived to be – and this leads to more traffic flowing to your site.
Search Engine Optimisation is essential if you want to be seen online – and who doesn’t right?!
But it’s not as simple as just having good looking pages with plenty of content.
There are so many aspects that you need to consider, you could spend all day, every day, working on it and you simply don’t have the time, we know that.
That’s why our Liverpool SEO experts will do it for you!
With the sole aim of increasing online conversions and revenue for your business through an increased flow of users to your website.
Key Liverpool SEO Services
SEO can be a complicated part of your marketing toolbox when you need to decide where to spend your time.
Our Liverpool SEO experts will help you prioritise the best formula to get the best results. Some of the services we often get asked about include:
Complete SEO Audit 
The first thing we will do when we start working together is perform a complete SEO audit for your website.
This will help us identify any issues your site may be experiencing and prioritise which issues need to be fixed sooner rather than later.
These audits cover the three main aspects of SEO:
- Content
- Technical
- Outreach
Keyword Research
To understand your current positioning, we will perform keyword research on your website.
With this information we can highlight which keywords are the right ones for your business and where the opportunities are for growth and expansion.
SEO Strategy
With so many aspects to consider, it can be overwhelming to get started.
Once we have done the SEO audits and keyword research, we will tell you how we want to prioritise these tasks and what the benefits of these fixes are.
SEO is only as good as its strategy and each business is different. With research, we can find the best way to grow your organic traffic.
On Page SEO
On page SEO is often one of the first places SEO experts will look at to find quick wins.
This optimisation can help with local results, page speed, conversions and even increase the click through rate of people visiting your website from search engines.
Technical SEO
Technical SEO is key to making sure that your website can be found by search engines and is user friendly.
By bringing the technical SEO up to scratch, you have the potential to increase search engine visibility and increase the lead generation on your website. Keeping your customers and you happy!
Link Building
We can help your business find high-quality, relevant links to boost your website’s trust and authority.
These links can help bring in more traffic to your website and will help to increase your domain authority. This acts as a kind of social proofing for both users and search engines.
Local SEO
Do you want to target a very specific local audience? If so, local SEO in Liverpool is the right choice for you.
This can be different to national or international SEO, but it always helps to have a local expert that knows the area well to find the best opportunities in Liverpool and the North West.
Reporting
Reporting will help you understand how our SEO strategy is performing.
Alongside some metrics that will help you understand performance, we can work with you to provide any information you find relevant, such as GA4 conversions, keyword performance and engagement rates.
Content Writing
Using our experienced content team, we can help your brand reach new audiences and strengthen your current audiences through content strategy. This could be in the form of blogs, frequently asked questions or landing pages.
All of these strategies will aim to grow your expertise and trust among your target audience.
If you don’t see what you are looking for don’t worry. Our team in Liverpool can help you with all aspects of SEO. Get in touch to see how we can help your business.
Content Is King!
A key factor in the SEO battle is content; you need to position your business as a leading force in your sector and become a trusted source of information.
The whole point of words is to be read, and in order to be read they need to be found - having a solid SEO strategy when it comes to generating rich, engaging content that Google likes is essential otherwise your words will just hang about with no one to read them.
When it comes to curating content for your website, it’s not just the written word you need to think about; images, video and audio that you display on your website all contribute to the overall effect.
Blog posts, news articles, case studies and whitepapers are all great ways to boost your content count and always remember that search engines like Google want to deliver search results that are valuable and relevant to the reader.
If that all sounds a bit daunting then our content writing team can manage the task for you.
Following all the latest Google webmaster content guidelines, we’ll deliver rich, focussed, engaging content that adds value to your website and to your business.
As well as doing a deep dive into your business so we can showcase it to it’s full potential, we’ll also conduct extensive keyword research to understand what consumers are searching for in your industry and your content will be based around those finding to help your site perform better.
Be Kind To Crawlers
Search engines such as Google find your pages and blog posts best when they’re linked to from somewhere on the internet.
This could be from an outside source (backlinks) or internal links between your web copy that gives an idea of the structure of your website.
These links can then establish a hierarchy on your site, this allows you to give the most important pages more link value than others which are deemed less valuable.
There are several types of internal links that work well when you’re planning your SEO strategy, a well as linked on your homepage or menu, you can also add links within your content.
Known as contextual links, they point your users to interesting and related content that lives on your website – and they also allow search engines to find out what content on your site is related and to determine the value of that content.
Contact us now to see how our SEO team can help your key pages get found and move up the Google rankings!
Staying Ahead Of The Algorithms
There are plenty of search engines out there but Google lead the way with a huge 75% market share which is why our SEO experts spend so much time swatting up on the ever-changing algorithms which govern how your website performs.
In fact, Google make THOUSANDS of algorithm changes every year and if you fall too far behind then you’ll struggle to make up the ground.
SEO is definitely a marathon not a sprint and the way that sites are monitored means constant monitoring, tweaking and auditing.
All that is included in our affordable SEO packages which are built with you in mind.
As a results driven digital marketing agency, we’ll give you sound advice, achievable goals and a superior service all geared around getting you onto page 1 in Liverpool.
Slow And Steady Wins The Ranking Race
There is no quick fix in the world of Search Engine Optimisation.
The first step in your journey through the search engine results pages is getting to know you and your business which is why we always begin with a free consultation to make sure your site is ready for the work that will need to be put in.
You’d be surprised how often we see websites which need a complete rework before we even begin looking at the SEO.
The Blaze Way
Once we make sure that your website is ready, we’ll spend so much time getting under the skin of you and your business that we’ll know everything there is know – including how you like your tea!
We need to know what makes you tick, what makes you stand out from your competitors, what you specialise in, who your target market is and where do they live and, perhaps most importantly, what your goals are.
We’re ambitious but we’re realistic which means if we don’t think your goals are achievable, given the timeframe or budget you have in mind, we’ll tell you.
This is what makes us different to other Liverpool SEO agencies.
Once that’s dealt with, we move on to more in-depth research of the sector you work within which includes competitor analysis, keyword and search volume research, keyword difficulty reporting, link building, copy writing and content creation as well as technical audits and site speed analysis.
This in-depth research gives our marketing agency the ammunition we need to fire your business up through the search engine rankings and increase your visibility online as well as boosting leads and conversions.
The final stage is the execution.
We take all the information we have gathered and combine it with tried and tested SEO strategies that our team has spent years mastering.
You’ll be assigned your own project manager and have direct access to them. They’ll also keep you updated on how your site is doing and provide a monthly audit showcasing the results.
FAQ
While there are off-page elements that contribute to Search Engine Optimisation (SEO), it frequently refers to the act of optimising your website by creating content that positively influences your organic search engine ranking.
It is important to get your business in front of as many people as possible and, with the majority of Google users refusing to budge past the first page of their search results, it is important to rank as high as possible.
Not only this, but landing high on organic search results pages means you have a higher chance of converting a sale as the user has searched for your product at that exact moment.
Link building by gaining inbound links from websites with high authority, as well as implementing internal links, can do wonders for your search engine results page (SERP) ranking.
Backlinks have been acknowledged as one of the most important factors in Google’s algorithm since people first deep dived into it.
The reason for this is that Google ‘crawls’ through the catalogue of webpages on the internet and takes care to favour those that receive high numbers of inbound links, pushing them further up the results page.
Links from trusted domains with high authority are worth more than those from low authority websites. Google’s algorithm has developed an eye for finding fishy looking websites that are filled with spam content just to develop backlinks after people started to take advantage of them.
It really isn’t worth trying to beat the algorithm – the algorithm always wins!
Just focus on created high quality content that will benefit your users and you will be sure to gain attention from other quality sources.
This completely depends on your industry, the current state of your website, and your specific goals.
Rather than the quick influx of traffic that pay per click (PPC) can bring you, SEO is tailored to work over a long stretch of time.
If you’re targeting highly competitive keywords, then it can take longer to drive your website up the rankings. The good news is that the more quality content you publish, the better value your website will be for users, making your website more authoritative and giving you a higher chance of earning backlinks from external sources.
As a general baseline though, you should start to see tangible benefits from SEO after around three months.
We’ll know more after we’ve had an SEO consultation and know more about you, your business, and your website. Book your free SEO consultation to get started on your journey to the top of page one on Google!
Ideally you will be able to tell that SEO has worked by an increase in conversions and receiving a boost in sales! But there is more to it than that.
We use a whole suite of tools that identify the measurable metrics relevant to SEO to follow the success of our SEO campaigns.
Google Search Console is a popular tool to view all-important key performance indicators to measure SEO success through organic like clicks, click through rate, impressions, and positions.
Google also have their own analytics tool that can track your page views and user statistics specifically for organic results by filtering out social and paid media channels. By keeping an eye on these numbers, you will be able to see the positive effect that SEO is having on your business.
With SEO being a ‘free’ tool, it can be tempting to take charge of it yourself.
Unfortunately, if you choose to go this way then the chances are you’ll hit a wall and see little to no improvement as time goes on. This is because Google updates their search algorithm very frequently, with loads of small changes day by day and occasional core changes to the algorithm that can leave all the content you have written so far in the dust.
SEO agencies will be able to commit to industry specific research on keywords for national and local SEO campaigns, including researching competitors’ statistics.
When you work with us at Blaze Media digital marketing agency for your SEO, you’ll have access to a dedicated SEO project manager who lives and breathes SEO. Keeping up to date with Google webmaster guidelines can be a time-consuming task, so leaving it to the experts to focus on and adapt into your specific SEO strategy is the best way for you to see organic search engine results, while leaving you with enough time to do what you do best.
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Our Corporate Social Responsibility Pledge
We will strive to support as many local charities and organisations as possible, donating money from contracts we take on and time from our team to help give back to our local communities.
We will support our team, students and job seekers to unlock and achieve their potential through a range of training initiatives and mentoring programmes.
We will demonstrate an ethical, sustainable and transparent business as we grow and help others to grow.
We will continue to act with the interests of our planet at the front of our mind. Planting trees, limiting car use, promoting alternative travel solutions, recycling, upcycling and encouraging the team to have at least one meat free day a week.
Contact Us
Ready to take your digital marketing to the next level? We’re here and ready to talk you through your options and help you really make your mark online.
Get in touch now to chat to one of the team or book a free consultation at a time that works for you.
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Paul Webley
Managing Director