Social Media Marketing that Doesn’t Suck

With social media sucking up attention like a brand new vacuum, there’s no excuse for your business not to be using it. Our team of social media agency experts can design innovative strategies that will turn your followers into loyal lifelong customers.

Get Started with Social Media Marketing

Social Media Agency in Liverpool

Back in the early 90s when social media was first invented, not many people would predict the influence it has today.

Users across the globe are all connected through shared laughter of comical memes and heartfelt pictures of their 90 year old nan riding a scooter.

Meme and nans aside, the power social media has for businesses is nothing short of astounding.

Billions of pounds are traded today on these platforms thanks to the marketing capabilities. An opportunity that you should be grabbing with both hands for your own business.

  • Increased Brand Awareness.
  • Cost-Effective Marketing.
  • Targeted Advertising.
  • Audience Engagement.

Turn Followers into Customers

Social media is used the world over by billions of people.

Use social media marketing to your advantage and get a stream of leads and conversions for your business.

A well planned social media marketing strategy can help separate you from your competitors.

Get Social or Get Left Behind

Back in 2006 if your business wasn’t on social media you could probably have gotten away with it.

Not in today’s dopamine-fueled world. If you aren’t using social media for your business you’re potentially leaving thousands on the table.

And if you’re currently on social media and still posting selfies of you and your dog then it’s time to get a real strategy in place.

One that will help you turn your channel into a cash-converting machine.

Start your social media marketing journey today!

It’s time to start using the power of social media to ensure your business can stand out in an increasingly competitive market.

Get in touch

Social Media Marketing Services

We offer a full range of social media marketing services to our clients.

 Social Media Account Management

We’ll help oversee and maintain the day-to-day activities of your social media accounts. This includes posting content, engaging with followers, responding to comments and messages, and ensuring that your brand maintains a consistent and positive presence across platforms.

 Performance Monitoring

Performance Monitoring in social media marketing involves tracking and analysing key metrics to evaluate the effectiveness of your social media efforts. This includes metrics such as engagement rates, follower growth, click-through rates, and conversions. Monitoring helps us understand what is working well and what needs improvement.

 Ecommerce Social Media

This is where we focus on leveraging social media platforms to promote and sell your products online. We’ll create engaging content, showcase products, run promotions, and use social advertising to drive traffic and sales for an ecommerce business. Ecommerce and social media go together like strawberries and cream.

 Service Social Media

This approach is tailored for businesses offering services rather than physical products. We’ll focus on highlighting the value of your services which helps build credibility and encourage potential clients to inquire or engage with you. There is so much opportunity with service based businesses on social media!

 Social Post Visual Creation

Social posts are more than just writing engaging content. People like to see visuals that blow their socks off when they see them pop up on their screens. We’ll help you do just that with the help of our creative geniuses here at Blaze HQ.

 Content Days

We can make you stand out from the crowd. With scheduled content days, we can collaborate with you to create stunning visuals that really showcase your brand. With this content, you have access to use these across all of your online platforms.

 Reporting

This can include regular reports on key performance indicators, insights into audience behaviour, and recommendations for future strategies. We like to provide clear and actionable reports to help demonstrate the impact of your social media. We get rid of the fluff and give you the data that matters!

 Account Set Up and Optimisation

If you aren’t set up already we’ll get you set up and firing on all cylinders ready to take on the social sphere! This includes adding relevant information, choosing appropriate profile and cover images, and configuring settings to maximise visibility and engagement. No mirror selfies or cheesy one-liners will be used during this process.

 Competitor Research

We’ll analyse the strategies, content, and engagement levels of your competitors on social media platforms. This helps us understand the competitive landscape, identify opportunities, and refine our social media strategy.

 Social Shopping Set Up

Social Shopping setup involves configuring and optimising social media platforms to enable e-commerce features, such as product tagging and shopping functionality. This allows users to discover and purchase your products directly through social media channels.

Our Social Media Marketing Process

The social media marketing process involves several key steps.

We’ve refined and reviewed this process over some time and it’s now our winning formula that’s brought success to many of our clients.

We believe it’s important to have a process when it comes to social media otherwise you’re sure to head for disaster and lacklustre results.

So not only trust the process but trust the Blaze process!

Frequently asked questions

Here are some frequently asked questions relating to social media marketing.

Does my business need social media?

You can run a business without a social media presence but why wouldn’t you include it in your marketing plan when, according to Hootsuite, over 15 people sign up to one platform or another every single second?!

It doesn’t matter whether you’re a small independent running from your home office in Liverpool or a large multi-national brand, social media matters.

It gives you the ability to connect directly with your target customers, gain valuable insights into their interests and habits, increase brand awareness, help generate more leads and, with that, an increase in revenue.

Still not sure? There are now 5.4 billion social media users around the world, which is 62.3% of the world’s population. Can you really afford to stay away?

How do I know which social media platform to use?

Once you’ve decided to embrace social media and all it has to offer, you now need to decide which platforms you want to use. Your decision shouldn’t be made on which one you enjoy the most but the one where you will find your target audience and that reflects the messaging you want to put out to the world.

Research has shown that the five most valuable social media platforms are:

Facebook – officially the world’s most popular and profitable social media channel, Facebook is now responsible for nearly half of the internet traffic so it’s important to ensure your Facebook presence is both effective and appropriate.

Instagram – number one for image sharing, businesses now market themselves as being ‘instagrammable’. It’s gained a lot of credibility in recent years for its powerful digital marketing capabilities. Hashtags, saves, location tags and other functions make this platform a necessity for any business wanting to stay ahead.

X (formerly known as twitter)– keeping things short, snappy and to the point, X is perfect for short bursts of information and for searching out and connecting with celebrities and influencers alike. Hashtags and reposts are key marketing points for this platform.

Linkedin – it used to be the stomping ground for recruiters but over the years, Linkedin has become an essential tool for every business and business owner. A well curated, active presence can improve sales, generate leads and connect you to prospective clients, possible employees and industry leaders.

Do I really need a social media plan?

If you’ve set up a social media account but don’t make a plan and carry it out then you may as well not bother.

While the potential that lies within social media is huge, so too are the challenges. It’s an ever-changing beast and each platform comes with its own algorithms, rules and restrictions which are regularly changed which means you need to keep on top of them.

It’s a crowded and noisy space with more and more businesses vying for our attention with 97% of small businesses using social media to grow and raise awareness.

You should be using your channels to share your brand’s voice – delivering engaging and fresh content and interacting with your followers.

A new customer may stumble upon your Instagram feed if they’re an avid Instagram user or a customer might be more likely to become a repeat purchaser if your online brand presence becomes more consistent and recognisable.

It’s also proven that brands who regularly post and engage on social media channels receive higher loyalty from their customers, as well as being exposed to new clients.

Do you need help setting up, developing and delivering a successful social media plan? Contact our Liverpool social media marketing team now.

How do I measure how well my social media is going?

If you’ve got your channels set up, worked out a plan and started posting and engaging with users then the next step is to monitor and manage your accounts – paying particular attention to what you want your audience to do with your content. Are you trying to get them to read, share, reply, click, purchase, engage?

What you monitor depends mainly on what your goal is for the platforms you have chosen – if you’re trying to measure engagement then its the number of comments you get? Saves? Retweets?

If you’re looking at awareness then it’s all about reach and volume while if you’re looking at driving traffic to your website then you need to be looking at button clicks…are people following a path through to your site and what are they doing when they land there?

By choosing Blaze Media to manage and run your social media marketing campaigns, you will get a monthly report from your account manager who will talk you through all the key metrics.

Can I do it myself or do I need a social media agency?

Curating a successful and profitable social media presence isn’t as simple as shoving out loads of content and hoping for the best.

Your profile needs to be optimised for each platform, making sure your logo and branding is front and centre. Contact details, buttons and bios are written well with relevant hashtags where necessary… and that’s before you start generating original, valuable and engaging content.

Graphics, video and the written content are equally as important to the success of your social media plan so you’ll need to become a graphic designer, content writer and filmmaker in order to deliver content that cuts through the crowd.

Add to that the constant monitoring of your key metrics, generating new ideas and keeping on top of the changes that can appear in rules and algorithms overnight. It’s more than a full-time job and a lot more than most business owners can manage.

You might look to farm certain tasks out among your team but then you have the worry of consistency. Having a consistent message and appearance across all of your platforms can boost revenue by over 20%.

Engaging a social media agency like our Liverpool based marketing team can prove invaluable both in terms of saving you time and stress.

As a full-service social media agency, collaboration between our in-house team ensures a seamless, consistent and engaging strategy that will deliver the results you want.

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Start your social media marketing journey today!

It’s time to start using the power of social media to ensure your business can stand out in an increasingly competitive market.

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