Google Ads Articles

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

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How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... How to Run a PPC Campaign [Updated 2024]

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6 June 2024

How to Run a PPC Campaign [Updated 2024]

How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.

Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.

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23 April 2024

What is PPC?

PPC stands for Pay-Per-Click. But how does it actually work? Well, the clue is in the name. But in case you’re still not sure, we’ll give you a full explanation of what PPC is and why it’s important. So strap yourself in because this is going to be one heck of a juicy value-packed blog What is PPC?

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6 March 2024

SEO vs PPC: Which is Better for Your Business?

SEO or PPC? It’s a question as old as, well, the internet. We dive into the pros and cons of both SEO and PPC and how you can decide what is right for you.

With this in-depth guide you will understand the importance of both SEO and PPC and how choosing the right marketing strategy for your business isn’t quite as straight forward as picking just one.

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23 January 2024

What PPC KPI’s to Look Out For

Discover the best PPC KPIs to monitor and see how they can take your PPC ads to the next level.

With these top 5 pay per click KPIs, you will be able to measure the success of any ad campaign and find out how you can improve your ads and make them more cost-effective. See our top PPC KPIs by clicking the link.

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17 October 2023

How To Set Yourself Up For Success On Google Ads

Have you ever heard of a little thing called Google advertising?  Or as we call it in the industry, Google Ads. Sorry for the slang but those last 3 syllables make a difference you know. Anyway, Google Ads is an advanced platform that utilises automation, machine learning and AI.  Therefore, a strong strategy with a How To Set Yourself Up For Success On Google Ads

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16 October 2023

PPC Trends for 2024

You’ve heard of PPC, right? It stands for pay-per-click and it’s a form of advertising that has been helping businesses generate revenue and leads using the power of search engines. PPC has been around since the mid 90’s and, as with most things digital, has advanced and transformed dramatically. Thanks to marketing wizards and software PPC Trends for 2024

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18 September 2023

15 Benefits of Google Ads

It’s hard to imagine a world without Google in it. Well maybe if you were born in the 50’s you can remember just fine but you get what we mean. Google has become such an embedded word within modern-day vocabulary. Every time you search for something on the internet, Google is there waiting to give 15 Benefits of Google Ads

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21 August 2023

5 Tips for Small Business PPC Management

If you run a small business then you’ll be constantly looking for new avenues to increase your revenue. Running PPC campaigns is a way that you can achieve this. They can help you take advantage of online search queries and get in front of potential customers. No, it’s not some sort of dark web wizardry. 5 Tips for Small Business PPC Management

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7 August 2023

What is Google Gemini?

AI seems to be the hottest topic out there at the moment. You can’t help but hear new reports about its advancements every other week.  Some people seem to fear it completely, while others are embracing it like a long lost sibling.   Huge tech companies are starting to design their own platforms in a hope What is Google Gemini?

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2 August 2023

The Power of Microsoft’s UET Insights

It’s not only Zuckerberg and Musk who can take your online data and inundate you with a barrage of advertising. Microsoft has their part to play also. Welcome to the world of Microsoft’s UET Insights. UET Insights empowers businesses with a wealth of information about potential customers. In this article we will take a look The Power of Microsoft’s UET Insights

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25 July 2023

What is Google Merchant Centre Next?

Those whizz kids at Google are always cooking up something which is why we’re not surprised that they‘ve updated Google Merchant Centre. Google Merchant Centre Next (catchy name eh?!) is an exciting development in the world of e-commerce and online retailing. It’s like the cooler, more sophisticated cousin of the original. As the successor to What is Google Merchant Centre Next?

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Leanne Scaletta profile picture
Leanne Scaletta
Google star 1Google star 2Google star 3Google star 4Google star 5
Worked with Blaze Media to develop a new website for CoreRFID Limited. I wanted to work with a local agency and Blaze came out on top during the procurement process. I've managed quite a few website redesigns in my career, but I honestly don't think any have gone as smoothly as this one. The Blaze team are a dream to work with. From initial contact right through to the final delivery. They're communicative, creative and professional - but warm and welcoming. Real people who know their stuff. I'd highly recommend Blaze Media for anyone looking for a new website, and they'll be my first port of call for future marketing projects when I need external support.
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Urban Sleep profile picture
Urban Sleep
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We have worked with Blaze Media for a while now, sometimes with very last notice for them to get stuff done for us, and Rebecca and her team have always delivered. Monthly catch ups, with reports to show how marketing and advertising is going. Always flexible to change things around to suit. Fully Recommended!
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Paul O'Donoghue
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Blaze Media have been an outstanding partner throughout the launch of HostAlert. As a brand-new startup bringing a completely new product to market, having a social media and paid media agency that genuinely cares about our success has been invaluable. The team at Blaze Media have consistently gone above and beyond to support us, providing not only excellent strategic guidance and campaign execution but also a level of commitment and responsiveness that is rare to find. They are highly professional, incredibly knowledgeable, and always quick to turn around work, feedback, and new requests. No matter how busy things get, they remain proactive, flexible, and focused on delivering results. Beyond their expertise, they are simply great people to work with. The team brings energy, enthusiasm, and creativity to every interaction, making them a genuine extension of our business rather than just another supplier. We have been extremely pleased with the results achieved so far and look forward to continuing our partnership as HostAlert grows. I would have no hesitation whatsoever in recommending Blaze Media to any business looking for a trusted, high-performing social media and paid media agency. Paul O'Donoghue Co-Founder & CEO, HostAlert
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Hashim Sharif
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Amazing people, easy to work with, very professional and straight to the point. Been working with them a few months now
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Paul Tomkins profile picture
Paul Tomkins
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Blaze has been a great company to work with. We started working with them in January and have already seen a significant and very welcome increase in enquiries. The team is highly engaging, communication is excellent, and they have been proactive and supportive throughout the process. It's been a fantastic start to our journey with Blaze, and we're looking forward to continuing our partnership.
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Lindsay Inglesby
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Blaze has completely transformed our socials and the interaction and engagement generated by them. Claudia is incredible. The service is so personal, efficient and stress free. Could not recommend them or her more highly!
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N Bradshaw
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We've been working with Blaze on our digital marketing campaigns for some time now and have been very impressed with both their professionalism and the results they have delivered. As a coach holiday company, we're operating in a competitive market and needed an agency that could not only generate enquiries but deliver genuine bookings. Blaze have taken the time to understand our business, our customers and our objectives, and have built campaigns that consistently produce measurable results. What sets them apart is their transparency. The team are always happy to explain the numbers, discuss performance and suggest improvements. They don't hide behind jargon and are proactive in identifying opportunities to improve return on investment. A special mention to Becs and the wider team, who are knowledgeable, responsive and a pleasure to work with. We genuinely feel they are invested in our success rather than simply managing an advertising account. If you're looking for a digital marketing agency that combines expertise, honesty and excellent customer service, I would have no hesitation in recommending Blaze.
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Mark Griffiths profile picture
Mark Griffiths
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We have used Blaze Media for our social media management for around 2 years now. Claudia and the team have been great and we have seen increased enagagment and visibility, which is not easy when you are in the exciting world of insurance! I would recommend to anyone looking for help with social media, give Blaze a ring!
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Phoenix “Phoenix Money Ltd” Money
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Thank you to Bec and the team for their excellent support with our website. The launch went smoothly and has been very positively received by our internal team. We appreciated the clear communication, attention to detail, and overall professionalism throughout the process. We would happily recommend them to others!
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Muhammad Afaq
Google star 1Google star 2Google star 3Google star 4Google star 5
Blaze Media’s team is professional and meet the client’s demands. They did absolutely brilliant branding for my clothing business. Well done.

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