If you operate a business in Liverpool, you’ve won the Postcode Lottery this summer. As if Liverpool isn’t busy enough, this summer is set to be one of Liverpool’s biggest, with a whole host of events ready to occupy our weekends.
The sun’s out, the city is coming to life, and summer is well and truly on our doorstep.
If you listen carefully, you can already hear the beer gardens calling.
In May alone, we have already experienced a whole host of brilliant events that have led to tourists flooding the city to celebrate. Businesses are already reaping the benefits of these spring events, and with summer just around the corner, companies are hard at work, ready to make the most of the busy city.
At Blaze, we are 100% in the summer spirit, and we’ve actively encouraged our clients to grab the bull by the horns and make the most of the upcoming events in Liverpool.
Keep reading to find out more about the events happening in the city, and how Scouse businesses can take advantage of the upcoming months in their focused Liverpool marketing strategy.
What’s On in Liverpool?
This summer is bursting with thrilling activities and incredible opportunities for businesses to ride the wave of rising tourism and make the most of the busy months.
Music Events in Liverpool This Summer
Liverpool is the place to be for music fans this summer, living up to its reputation as the musical hub of the UK. There are plenty of popular acts and beloved bands hitting the stage across the city this summer, and here are some of the places you can catch them:
Liverpool Celebrates
When: August 23rd- 26th.
Where: Liverpool Pier Head.
Get ready for a fantastic celebration at Liverpool Celebrates, an annual family festival that brightens up the August Bank Holiday weekend. Over four exciting days, the event honours the city’s vibrant musical heritage, showcasing a variety of lively performances that will have you dancing and singing along.
From heartfelt tributes, to Scouse musical legends, to showcasing the incredible talent bubbling up from the local scene, this festival promises to be an unforgettable experience and gives attendees a chance to celebrate Liverpool’s musical spirit.
BBC Radio 1’s Big Weekend in Sefton Park
When: May 23rd-25th
Where: Sefton Park
The whole city has been buzzing with the arrival of BBC Radio 1’s Big Weekend. With huge acts like JADE, Wet Leg, Blossoms, and local favourites the Wombats, it’s set to be an absolutely fantastic weekend.
With tickets selling out fast, Sefton Park is set to be flooded with fans enjoying good music and great food in the sun. This event is set to bring people from all over the country to Liverpool, creating ample opportunities for businesses in Liverpool.
Soulside Summer Music Festival
When: July 12th from 4 pm to 1 am
Where: Boxpark Liverpool
Soulside Summer Musical Festival aims to celebrate Soul and Motown, both beloved genres in the city. Boxpark will come alive with attendees from across the city, uniting to enjoy a truly fantastic lineup hosted by Gary Barker.
This event honours Liverpool’s musical legacy. If your business is from Liverpool, join in and engage with the local community; connecting with scousers is the best approach to build relationships with potential clients and networking.
The Red Weekender
When: May 23rd to 25th
Where: Exhibition Centre Liverpool
Attention to all Reds! You won’t want to miss The Red Weekender. We will celebrate our club during the Premier League season’s final weekend, showcasing a variety of live shows, musical acts, and appearances from legendary Scouse football personalities.
You can expect musical performances from the likes of Jamie Webster, so get yourself down and make the most of the sun.
On The Waterfront
When: June 19th to 22nd
Where: Pier Head, Liverpool
On The Waterfront is a widely anticipated event, featuring bands like The Wombats, The Wolfe Tones, and musical legend Sting. Yes, you read that right. Sting will headline the festival’s final day.
This event is truly iconic in Liverpool celebrating the music scene, with the whole city eagerly anticipating its arrival. Get your tickets now and enjoy some great views of the Mersey and even better views.
Baltic Weekender
When: May 30th to 31st
Where: Baltic Triangle
The team at Blaze is excited about this one, with the event right on our doorstep. This festival, held within the Baltic Triangle over the weekend, features an extremely diverse lineup of electronic music.
Get ready for an incredible experience as Baltic Weekender takes over the region. Head to the Baltic for a fabulous celebration filled with sunshine, vibrant music, and unforgettable moments. Don’t miss out on all the excitement.
Cultural and Arts Events
Liverpool truly offers everything. Boasting a vibrant and varied culture, the city hosts an array of fun and thrilling events that cater to all. This summer, you can look forward to exciting cultural and arts happenings, including:
WOWFEST: 25 Years of Radical Writing
When: May 1st – 30th
Where: Across the city: Victoria Gallery and Museum, Rough Trade, Sefton Palm House…
WOWFEST is Liverpool’s annual literary festival, and this one’s a biggy, as they’re celebrating 25 years of bold, cutting edge ideas, radical writing and huge events. This year’s celebrations include a lineup of acclaimed writers, from Irvine Welsh to Armando Iannucci.
Head down to the event to hear some quality work and get inspired this summer.
Pride in Liverpool
When: July 26th
Where: St.George’s Hall Plateau
As you know, in Liverpool, we all wholeheartedly support the LGBTQ+ community. Pride offers a perfect opportunity for the community to celebrate and recognise their rich history.
This event welcomes everyone, inviting people from across the city to come and express their support for the community. This year promises to be one of the most active, as the community navigates challenging times, making it a great opportunity for all to unite in support.
Eonarium Flow: An Immersive Light Show
When: May 11th to June 10th
Where: St George’s Hall
St.George’s Hall is about to be lit up this summer, with the flowing river of sound and imagery being showcased through relaxing sounds and breathtaking light projections.
This event utilises 3D mapping to emphasise the beautiful architecture of the building. It can be easy to take St George’s Hall for granted, with it being right on our doorstep, so this event is perfect for appreciating its beauty.
Head down before it’s gone.
Liverpool Biennial 2025 – BEDROCK
When: June 7th to September 14th
Where: Liverpool One, Mann Island, St John’s Gardens, Liverpool Cathedral, etc…
The Liverpool Biennial is the UK’s biggest free festival of contemporary visual art.
This year’s theme is BEDROCK, focusing on exploring the foundations of Liverpool. It features some of the city’s finest artists, with the goal of transforming Liverpool through art that reflects its rich history.
Every proud scouser or adopted liverpudlian should make sure that they’re attending the event.
Sporting Events
It can’t be a Scouse summer without some fantastic sporting events. Liverpool is home to two of the biggest football teams in the world, with one of the teams being arguably better than the other…
While Liverpool boasts a large football fanbase, it also hosts a diverse array of other sporting events, many of which are set to take place in the city this summer.
LFC Premier League Victory Parade
When: 26th May
Where: Allerton Maze
The Victory Parade is more than just a parade; it’s a celebration of the city’s pride and community spirit. People will travel from all over the country to watch the parade, meaning that the city will fully come to life.
The parade is completely free to attend, and it’s not a bad way to celebrate your bank holiday weekend.
Netball Super League
When: 18th May
Where: M&S Bank Arena Liverpool
Though perhaps not as anticipated as the Victory Parade, the Netball Super League is set to be a huge sporting event, bringing fans from all over the world to Liverpool to watch and celebrate.
With tourists coming from all over the world to watch the event, the area is set to see increased footfall as fans eagerly await who will be crowned champions.
Goodbye to Goodison
When: May 18th
Where: Goodison Park
Everton fans will be saying an emotional goodbye to Goodison Park this month, as they host Southampton in their final home game.
Fans are encouraged to get tickets and get involved. After the final game, a special on-pitch celebration called ‘End of an Era’ will be held. This will include appearances from old and new players and special musical performances, giving fans a chance to bid a fond farewell to the stadium.
World Boxing Championships
When: September 4th to 14th
Where: M&S Bank Arena
This month, the M&S Bank Arena will be bustling with sporting events, culminating in the World Boxing Championships hosted in Liverpool.
This event will showcase 20 different male and female weight classes, marking the first time males and females have competed for the titles of World Boxing Champion at the same events. This is going to be one for the history books, so get tickets if you can.
Now that you know more about what’s on in Liverpool this summer, let’s take a look at how these events are set to impact marketing in Liverpool.
How Increased Foot Traffic Can Benefit Your Business
With all these events taking place in Liverpool, Liverpool is set to be very busy this summer, with an increase in foot traffic across the whole city, especially in the centre.
Businesses ought to capitalise on the surge in foot traffic. Whether you are a Liverpool-based business with more of a focus on Shopify or a traditional brick-and-mortar store, this rise in visitors offers plenty of easy chances to attract new customers.
To make the most of Liverpool’s busyness, ensure that your branding is fresh and eye-catching. While here for events, people will take advantage of Liverpool’s fantastic shopping reputation, checking out all of the brilliant shops. If you want to stand out from the crowd and capitalise on this, ensure that your branding is in check.
Not convinced you’ll be able to elevate your branding in time for the summer events? Consider working with a Liverpool-based marketing agency that knows how to make branding that works for the city… like us.
How Liverpool’s Events Create Real-Time Marketing Opportunities
Being a good marketer comes with the skill of seeing opportunities in everything, and every good marketer will know that the upcoming summer events in Liverpool are set to create countless marketing opportunities.
By tapping into local events, you can engage with audiences when and where these events are taking place, create relevant content, and boost your business’s social media visibility.
Think of it this way: If there were a hypothetical cheese fest this summer (this is an example of manifesting), people would look up the festival and try to learn more about it. If you actively post real-time content about the festival, you will pop up in search results, boosting your business and socials substantially.
See these events for what they are- fantastic exposure opportunities for your business. Make sure you’re staying up to date and making the most of social media marketing to connect with new customers.
Getting Your Brand Out There With Influencer Partnerships
Anyone will tell you that when there are big events in Liverpool, it becomes the second home for influencers all over the country. Let’s face it: Liverpool is a cool place full of some pretty cool people, so influencers love to immerse themselves in Scouse culture, get a few angel wing pictures, and post about it on social media.
For businesses, this provides a brilliant opportunity for collaborations with these influencers. Say you own a clothing brand in Liverpool and want to ensure that your brand is seen. You can easily send an item or two to an influencer and ask them to wear it, leading to more visibility for your business.
They might say no, or they may try to negotiate less than favourable terms, but you never know until you try. We predicted that influencer marketing would grow in 2025, and it very clearly has, so make the most of it!
Making The Most Out of Events With Pop-Ups
Liverpool is not unfamiliar with pop-ups, with businesses knowing exactly how to make the most of it when Liverpool is popular. If you have ever worked through the centre on a busy day, you will have seen countless businesses handing out free samples or stopping people in the street to try testers.
Just look at the opening of Uniqlo in L1, when you walk in you can stumble across several stands dedicated to popular Liverpool businesses such as The Baltic Market, Derek’s, and Girls on the Go.
If you really want to make the most of these events, get out there and connect with people. Not only is this a great way to improve your brand’s visibility, but it is a great way to build trust between your brand and your current customers, showing that you care about the community and want to get involved.
How Liverpool’s Events Support Create User-Generated Content
In last year’s marketing trends, we saw the growth in user-generated content, with customers having more trust in advertising created by real people.
It can be difficult to find opportunities to increase user-generated content, but with the number of events coming to Liverpool, there is ample opportunity to get user-generated content. For example, if you are a food vendor, you can get some fantastic videos of customers enjoying your food at one of these events or wearing your clothes.
Don’t forget the power of your customers’ voices to maximise your sales. Encourage them to share videos or images of their purchases and tag your business. This not only showcases their excitement but also helps drive more traffic to your social media, creating a vibrant community around your brand.
Get Involved and Improve Your Community Engagement
Customers hate a brand that is out of touch and does not engage with their local community, especially in Liverpool. Liverpool really does have a community spirit, and people from here want to engage with businesses that care about them and the city.
If you’re the type of business that doesn’t show its face at events and doesn’t get involved in the community, customers are far more likely to support a business that they know of and that they want to succeed.
Engaging in the upcoming summer events will get your name out there, and you will see your customers grow.
If you’re not sure how to get involved, collaborating with a marketing agency such as Blaze can help. We can provide you with advice on how to get more involved in upcoming events and how to leverage this involvement to reach more customers on social media and in person.
Everyone Loves a Discount
Humans are simple creatures. We like a bit of sunshine, trips to the beach, and absolutely love a bargain.
What’s a better excuse to offer your customers discounts and savings than a summer jam-packed with events and activities? In spirit with the excitement that will be buzzing through the city this summer, businesses all over the city will be offering discounts to customers, and you want to make sure that you are doing the same.
With foot traffic expected to be high, you don’t need to offer huge discounts, but offering even a small free sample will create buzz around your business and have people wanting to visit you while in the city, especially if the deal has some traction on social media.
How Having a Marketing Team on Your Side Can Help You Make The Most of Upcoming Events
Through this blog, we hope to have provided you with an insight into the events happening in Liverpool this summer, along with some tips on how you can make the most of these events as a business.
Liverpool is already an exciting and vibrant city, but it really comes to life in the summer months. If you don’t have a marketing strategy in place for the summer already, it’s not too late. If you want help from a marketing agency, born and bred in Liverpool (forgive us for the southerners we employ, they’re nice really), we have you covered.
Get in touch today to find out how we can prepare your business for summer in Liverpool and help you create a marketing strategy that really works.