Facebook Ads Articles

Are your ads that usually perform on Meta not achieving their usual reach or driving leads? Stop typing up those termination letters for your ads team because Meta Andromeda might be the culprit. Meta Andromeda is Meta’s powerful, AI-powered ad retrieval engine. It was designed to provide a more intelligent and efficient way to match … The Meta Andromeda Update: How Businesses Should Rethink Their Ad Strategy

If you feel like your Meta ads aren’t performing well, with low click-throughs, poor conversions, or rising costs, it’s easy to blame the usual suspects: your audience, your offer, and maybe even your budget. But more often than not, the real issue lies in your creatives. Meta is a visual-first platform. It thrives on content … The Importance of Creative Testing on Meta

If you’re wondering what generative AI is and how it’s being used in advertising, look no further than Google Ads. As generative AI becomes increasingly common in advertising and digital marketing campaigns, marketers need to keep up with changing search trends.  When used effectively, these tools can increase efficiency, improve campaign performance, and even support … What is Generative AI and How is it Used in Advertising?

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing.  Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital … Is Digital Marketing Legit?

At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to. Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having … Useful Plugins to Check That Your Tracking Pixel is Installed and Working

Learn everything you need to know about the benefits of hiring a digital marketing agency such as Blaze Media in 2025.

In the current digital landscape, it is essential that you get the ball rolling on ads for your business to survive.  Marketing your business has transformed over the last decade; with the increasing popularity of social media, gone are the days of newspaper ads and plastering your face on bus stops (though at Blaze, we … Google Ads vs. Social Ads: Which Is Best for Your Business?

Facebook, in particular, is leading the pack in advertising, offering its users the chance to market their product/service to any demographic they desire.  Using Facebook for ads has great potential, but many businesses rush into their ad campaigns and do not get the best results.  Facebook has a lot of brilliant features that can elevate … Tips For Facebook Ads: Using Facebook The Right Way

Advertising on Instagram has become an essential strategy for businesses aiming to reach a vast and engaged audience. With over a billion active users, Instagram offers a visually-driven platform that can help you connect with consumers in creative ways.  So, whether you’re a small business owner or Elon Musk, advertising on Instagram can be beneficial … How to Advertise on Instagram

Advertising on social media has seen a dramatic rise over the past few years. As social media platforms have grown into mammoth companies with thousands of employees, the advertising opportunity has become huge. Billions of people around the world now use social media on a daily basis. These platforms dominate our lives and the influence … The Benefits of Social Media Ads

Have you ever wondered how to set a budget for paid ads? With our expert guide you can find out everything you need to know about setting a budget for your ads and how you can strategise to get the most out of your ad campaigns.

Find out how to set a budget for your ads with Blaze Media.