Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.
15 May 2023
Google has released their fourth version of Google Analytics which is called Google Analytics 4. Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... Paid Social Trends for 2023
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12 June 2023
Advertising has been around for hundreds of years. Ever since the first newspaper was printed, ads have been present. Now they have flourished into all aspects of our society. You can’t walk down the street without an advert popping out at you. Those Big Mac billboards are too hard to resist! They’re all designed to … Paid Social Trends for 2023
11 July 2022
Attribution can be one of the biggest headaches, stresses, and causes of arguments for many marketers and business owners out there today. Where are your sales coming from? How did those customers get there? Are you wasting money on ad spend or not spending enough? These are all important questions for any business, and they … TikTok Attribution Window Changes
27 May 2022
So, you want to advertise on TikTok? While it may look like a lot of fun (because it is!), it’s also a lot of work! You need to plan your content, potentially find creators to work with, and learn how to optimise your uploads using Ads Manager. But first and foremost, what does TikTok actually … TikTok Ads Specs and Best Practices
25 April 2022
While the name might sound crazy and exciting, don’t let Spark Ads intimidate you when you want to start advertising your business on TikTok! Basically, Spark Ads are just a type of in-feed TikTok advert. A user organically scrolling through the app will occasionally be shown a Spark Ad, similar to Video Shopping Ads, but … What are TikTok Spark Ads?
11 April 2022
In feed ads on TikTok are a great way to increase the visibility of your brand, considering that TikTok has over one billion monthly active users on its platform! Even if your business targets demographics that you might not immediately think are on TikTok (because TikTok’s for dancing teenagers, right?), you might just be surprised … 9 Ways to Increase Ad Performance on TikTok
31 March 2022
Making TikTok Ads for your business can be a time-consuming task. First, you’ll need to be up to date on all of the latest TikTok trends so that you can use these to give your ads the best chance of being seen by the most people. Then you’ve got to set time aside to actually … Using TikTok Creator Marketplace
24 March 2022
If you make adverts on TikTok, then you should definitely be making good use of the TikTok for Business Creative Center. And if you’re not making ads on TikTok then you should be! TikTok is no longer just the place for cool kids. It’s now one of the most popular forms of social media on … Using TikTok Creative Center
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