Copywriting Articles

Read some of our copywriting guides and blogs below.

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How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

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6 August 2025

Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

The marketing world has been on a rollercoaster over the last couple of years, with SEO strategists holding onto their chairs for dear life. Since its early introduction in 2023 and later refinement across 2024 and 2025, AI Overviews have disrupted the marketing landscape, leaving SEO experts questioning everything they know. AI overviews have undoubtedly … Roundup Content: The Secret Weapon Against Google’s AI Overviews in 2025

17 June 2025

Website Copywriting Services Guide: Convert Visitors into Customers

The art of copywriting is often overlooked or forgotten when it comes to creating a successful business website. ‘Cue the tiny violins.’ Your business might have a brilliant-looking, easy-to-navigate website that perfectly showcases your products and services, but it will still fall short if it’s not backed by some quality, engaging copy. Trust us, at … Website Copywriting Services Guide: Convert Visitors into Customers

10 March 2025

Is Digital Marketing Legit?

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing. Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital … Is Digital Marketing Legit?

1 January 2025

Digital Marketing Agencies in 2025: Your Questions Answered

Learn everything you need to know about the benefits of hiring a digital marketing agency such as Blaze Media in 2025.

4 November 2024

Writing Brilliant Content For Ecommerce Websites

When it comes to selling your products or services online, the importance of good copy should never be underestimated. Effective eCommerce content isn’t just about product descriptions—it’s about crafting a strategy that drives engagement and conversions. Our content marketing services in Liverpool help brands create compelling, SEO-driven content that attracts and retains customers. Have you … Writing Brilliant Content For Ecommerce Websites

12 February 2024

Creating Your Ideal Client Persona

Find out why creating an ideal client persona for your brand can help you understand the long term goals of your business and focus your marketing strategies on the content that matters.

Our guide to creating an ideal customer persona takes you through targeted communication, product development and enhanced marketing strategies for your business.

4 January 2024

9 Content Marketing Ideas for Small Business Owners

Learn how you can be creative with your content marketing without breaking the bank and competing with bigger businesses and more resources.

Our guide highlights 9 inspiring ideas for your content marketing strategy and how you can stand out in more competitive digital landscape. From blogs to infographics, Blaze Media covers everything you need to know.

4 September 2023

The Benefits of Blogging for your Business

Blogging used to be seen as a way of posting personally written content online, more like a digital diary. But as time went on businesses started to see the value in setting up a blog on their site and publishing consistently. Blogging can be part of strengthening an SEO strategy and the overall digital marketing … The Benefits of Blogging for your Business

1 September 2023

Why You Should Be Using Email Marketing in 2024

Check out our guide to why you should be using email marketing to build strong relationships with your customers and drive more engaged traffic to your website.

With the Blaze Media guide you can drive more traffic and more sales to your website with highly targeted email marketing campaigns that resonate with your ideal audience.

28 August 2023

Benefits of Digital Marketing for Your Business

In today’s digital age, having a strong online presence is crucial for reaching a wider audience and staying competitive. Digital marketing offers various channels and tactics to connect with potential customers, regardless of the business size or industry. It has benefits for businesses that other marketing can’t provide which gives it a massive advantage. That … Benefits of Digital Marketing for Your Business

7 August 2023

How to Blog Consistently

Blogging has been around since the early 90s and it still remains an important part of your SEO strategy and overall marketing effort. The difference between back then and now is that there are millions more pieces of content being viewed and shared in today’s world. That means that it’s never been more difficult to … How to Blog Consistently

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  Worked with Blaze Media to develop a new website for CoreRFID Limited. I wanted to work with a local agency and Blaze came out on top during the procurement process. I've managed quite a few website redesigns in my career, but I honestly don't think any have gone as smoothly as this one. The Blaze team are a dream to work with. From initial contact right through to the final delivery. They're communicative, creative and professional - but warm and welcoming. Real people who know their stuff. I'd highly recommend Blaze Media for anyone looking for a new website, and they'll be my first port of call for future marketing projects when I need external support.
  
 
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   Paul O'Donoghue 
 
 
 
  Blaze Media have been an outstanding partner throughout the launch of HostAlert. As a brand-new startup bringing a completely new product to market, having a social media and paid media agency that genuinely cares about our success has been invaluable. The team at Blaze Media have consistently gone above and beyond to support us, providing not only excellent strategic guidance and campaign execution but also a level of commitment and responsiveness that is rare to find. They are highly professional, incredibly knowledgeable, and always quick to turn around work, feedback, and new requests. No matter how busy things get, they remain proactive, flexible, and focused on delivering results. Beyond their expertise, they are simply great people to work with. The team brings energy, enthusiasm, and creativity to every interaction, making them a genuine extension of our business rather than just another supplier. We have been extremely pleased with the results achieved so far and look forward to continuing our partnership as HostAlert grows. I would have no hesitation whatsoever in recommending Blaze Media to any business looking for a trusted, high-performing social media and paid media agency. Paul O'Donoghue Co-Founder & CEO, HostAlert
  
 
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  Blaze has been a great company to work with. We started working with them in January and have already seen a significant and very welcome increase in enquiries. The team is highly engaging, communication is excellent, and they have been proactive and supportive throughout the process. It's been a fantastic start to our journey with Blaze, and we're looking forward to continuing our partnership.
  
 
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  Blaze has completely transformed our socials and the interaction and engagement generated by them. Claudia is incredible. The service is so personal, efficient and stress free. Could not recommend them or her more highly!
  
 
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  We've been working with Blaze on our digital marketing campaigns for some time now and have been very impressed with both their professionalism and the results they have delivered. As a coach holiday company, we're operating in a competitive market and needed an agency that could not only generate enquiries but deliver genuine bookings. Blaze have taken the time to understand our business, our customers and our objectives, and have built campaigns that consistently produce measurable results. What sets them apart is their transparency. The team are always happy to explain the numbers, discuss performance and suggest improvements. They don't hide behind jargon and are proactive in identifying opportunities to improve return on investment. A special mention to Becs and the wider team, who are knowledgeable, responsive and a pleasure to work with. We genuinely feel they are invested in our success rather than simply managing an advertising account. If you're looking for a digital marketing agency that combines expertise, honesty and excellent customer service, I would have no hesitation in recommending Blaze.
  
 
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