Copywriting Articles

Find out why creating an ideal client persona for your brand can help you understand the long term goals of your business and focus your marketing strategies on the content that matters.

Our guide to creating an ideal customer persona takes you through targeted communication, product development and enhanced marketing strategies for your business.

Learn how you can be creative with your content marketing without breaking the bank and competing with bigger businesses and more resources.

Our guide highlights 9 inspiring ideas for your content marketing strategy and how you can stand out in more competitive digital landscape. From blogs to infographics, Blaze Media covers everything you need to know.

Blogging used to be seen as a way of posting personally written content online, more like a digital diary. But as time went on businesses started to see the value in setting up a blog on their site and publishing consistently. Blogging can be part of strengthening an SEO strategy and the overall digital marketing … The Benefits of Blogging for your Business

Check out our guide to why you should be using email marketing to build strong relationships with your customers and drive more engaged traffic to your website.

With the Blaze Media guide you can drive more traffic and more sales to your website with highly targeted email marketing campaigns that resonate with your ideal audience.

In today’s digital age, having a strong online presence is crucial for reaching a wider audience and staying competitive.  Digital marketing offers various channels and tactics to connect with potential customers, regardless of the business size or industry.  It has benefits for businesses that other marketing can’t provide which gives it a massive advantage. That … Benefits of Digital Marketing for Your Business

Blogging has been around since the early 90s and it still remains an important part of your SEO strategy and overall marketing effort. The difference between back then and now is that there are millions more pieces of content being viewed and shared in today’s world. That means that it’s never been more difficult to … How to Blog Consistently

Get your business noticed with our 5 simple steps to a successful content marketing strategy.

With clear goals and competitor research, you can make your brand stand out in your industry and give you a more trusted platform that delivers valuable content to your customers every time. Craft your content strategy online today.

Discover 6 tips to writing an effective headline for your copy.

Headlines have the power to engage your visitors and drive them to find out more about the information and services you are offering. With these 6 steps, you will be able to write effective copy that can engage visitors and guide them on their purchase journey.

With all the new types of marketing available in the digital age, you might view email as a bit old hat. While email might be the grandad of digital marketing, it’s still king when it comes to its effectiveness. Email marketing continues to offer some of the highest conversion rates, the trouble is that you … How to Increase Your Email Conversions

You may think that marketing consists of vanilla content that needs to be corporate and ultra professional. That may have been the case 50 years ago but in today’s digital age, marketing has a wider scope. Companies are always trying to find an edge over their competitors when it comes to marketing campaigns. Using humour … Using Humour in your Digital Marketing Strategy

Have you ever wondered what the difference between copywriting and content writing is? Our content strategists breakdown the key differences and why you might need to implement both content and copy into your business strategy.

Find out how copy sets you apart from your competitors and how you can express your message clearly online.