Copywriting Articles

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

15 May 2023

GA4: What You Need to Know if You Track Your Analytics

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... Creating Your Ideal Client Persona



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12 February 2024

Creating Your Ideal Client Persona

Find out why creating an ideal client persona for your brand can help you understand the long term goals of your business and focus your marketing strategies on the content that matters.

Our guide to creating an ideal customer persona takes you through targeted communication, product development and enhanced marketing strategies for your business.


4 January 2024

9 Content Marketing Ideas for Small Business Owners

Learn how you can be creative with your content marketing without breaking the bank and competing with bigger businesses and more resources.

Our guide highlights 9 inspiring ideas for your content marketing strategy and how you can stand out in more competitive digital landscape. From blogs to infographics, Blaze Media covers everything you need to know.


4 September 2023

The Benefits of Blogging for your Business

Blogging used to be seen as a way of posting personally written content online, more like a digital diary. But as time went on businesses started to see the value in setting up a blog on their site and publishing consistently. Blogging can be part of strengthening an SEO strategy and the overall digital marketing The Benefits of Blogging for your Business


1 September 2023

Why You Should Be Using Email Marketing in 2024

Check out our guide to why you should be using email marketing to build strong relationships with your customers and drive more engaged traffic to your website.

With the Blaze Media guide you can drive more traffic and more sales to your website with highly targeted email marketing campaigns that resonate with your ideal audience.


28 August 2023

Benefits of Digital Marketing for Your Business

In today’s digital age, having a strong online presence is crucial for reaching a wider audience and staying competitive.  Digital marketing offers various channels and tactics to connect with potential customers, regardless of the business size or industry.  It has benefits for businesses that other marketing can’t provide which gives it a massive advantage. That Benefits of Digital Marketing for Your Business


7 August 2023

How to Blog Consistently

Blogging has been around since the early 90s and it still remains an important part of your SEO strategy and overall marketing effort. The difference between back then and now is that there are millions more pieces of content being viewed and shared in today’s world. That means that it’s never been more difficult to How to Blog Consistently


10 July 2023

How to Create a Successful Content Marketing Strategy

Get your business noticed with our 5 simple steps to a successful content marketing strategy.

With clear goals and competitor research, you can make your brand stand out in your industry and give you a more trusted platform that delivers valuable content to your customers every time. Craft your content strategy online today.


19 June 2023

6 Tips for Writing an Effective Headline For Your Copy

Discover 6 tips to writing an effective headline for your copy.

Headlines have the power to engage your visitors and drive them to find out more about the information and services you are offering. With these 6 steps, you will be able to write effective copy that can engage visitors and guide them on their purchase journey.


22 May 2023

How to Increase Your Email Conversions

With all the new types of marketing available in the digital age, you might view email as a bit old hat. While email might be the grandad of digital marketing, it’s still king when it comes to its effectiveness. Email marketing continues to offer some of the highest conversion rates, the trouble is that you How to Increase Your Email Conversions


15 May 2023

Using Humour in your Digital Marketing Strategy

You may think that marketing consists of vanilla content that needs to be corporate and ultra professional. That may have been the case 50 years ago but in today’s digital age, marketing has a wider scope. Companies are always trying to find an edge over their competitors when it comes to marketing campaigns. Using humour Using Humour in your Digital Marketing Strategy


17 April 2023

The Difference Between Content Writing and Copywriting

Have you ever wondered what the difference between copywriting and content writing is? Our content strategists breakdown the key differences and why you might need to implement both content and copy into your business strategy.

Find out how copy sets you apart from your competitors and how you can express your message clearly online.


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