Copywriting Articles

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... Digital Marketing Agencies in 2025: Your Questions Answered

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1 January 2025

Digital Marketing Agencies in 2025: Your Questions Answered

Learn everything you need to know about the benefits of hiring a digital marketing agency such as Blaze Media in 2025.

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4 November 2024

Writing Brilliant Content For Ecommerce Websites

When it comes to selling your products or services online, the importance of good copy should never be underestimated.  Have you ever been browsing a website and been put off by poor grammar or misspellings? No? Just the copywriter, then?  Poorly written copy is the first sign of a rushed and poorly thought out site, Writing Brilliant Content For Ecommerce Websites

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12 February 2024

Creating Your Ideal Client Persona

Find out why creating an ideal client persona for your brand can help you understand the long term goals of your business and focus your marketing strategies on the content that matters.

Our guide to creating an ideal customer persona takes you through targeted communication, product development and enhanced marketing strategies for your business.

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4 January 2024

9 Content Marketing Ideas for Small Business Owners

Learn how you can be creative with your content marketing without breaking the bank and competing with bigger businesses and more resources.

Our guide highlights 9 inspiring ideas for your content marketing strategy and how you can stand out in more competitive digital landscape. From blogs to infographics, Blaze Media covers everything you need to know.

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4 September 2023

The Benefits of Blogging for your Business

Blogging used to be seen as a way of posting personally written content online, more like a digital diary. But as time went on businesses started to see the value in setting up a blog on their site and publishing consistently. Blogging can be part of strengthening an SEO strategy and the overall digital marketing The Benefits of Blogging for your Business

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1 September 2023

Why You Should Be Using Email Marketing in 2024

Check out our guide to why you should be using email marketing to build strong relationships with your customers and drive more engaged traffic to your website.

With the Blaze Media guide you can drive more traffic and more sales to your website with highly targeted email marketing campaigns that resonate with your ideal audience.

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28 August 2023

Benefits of Digital Marketing for Your Business

In today’s digital age, having a strong online presence is crucial for reaching a wider audience and staying competitive.  Digital marketing offers various channels and tactics to connect with potential customers, regardless of the business size or industry.  It has benefits for businesses that other marketing can’t provide which gives it a massive advantage. That Benefits of Digital Marketing for Your Business

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7 August 2023

How to Blog Consistently

Blogging has been around since the early 90s and it still remains an important part of your SEO strategy and overall marketing effort. The difference between back then and now is that there are millions more pieces of content being viewed and shared in today’s world. That means that it’s never been more difficult to How to Blog Consistently

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10 July 2023

How to Create a Successful Content Marketing Strategy

Get your business noticed with our 5 simple steps to a successful content marketing strategy.

With clear goals and competitor research, you can make your brand stand out in your industry and give you a more trusted platform that delivers valuable content to your customers every time. Craft your content strategy online today.

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19 June 2023

6 Tips for Writing an Effective Headline For Your Copy

Discover 6 tips to writing an effective headline for your copy.

Headlines have the power to engage your visitors and drive them to find out more about the information and services you are offering. With these 6 steps, you will be able to write effective copy that can engage visitors and guide them on their purchase journey.

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22 May 2023

How to Increase Your Email Conversions

With all the new types of marketing available in the digital age, you might view email as a bit old hat. While email might be the grandad of digital marketing, it’s still king when it comes to its effectiveness. Email marketing continues to offer some of the highest conversion rates, the trouble is that you How to Increase Your Email Conversions

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