SEO Articles

SEO or PPC? It’s a question as old as, well, the internet. We dive into the pros and cons of both SEO and PPC and how you can decide what is right for you.

With this in-depth guide you will understand the importance of both SEO and PPC and how choosing the right marketing strategy for your business isn’t quite as straight forward as picking just one.

So you’ve started an active SEO strategy but aren’t sure if it is working? We get it, SEO can be complicated to monitor sometimes but with a few key insights from our SEO experts, we can help.

Find out which tools you need to track SEO and how you can find what is working and what isn’t with our guide to SEO KPIs.

What is white label SEO and how does it differ from regular SEO? Check out our complete guide to white label SEO.

Follow our guide to white label SEO and how it can benefit your agency with the expertise and knowledge of industry search engine optimisation professionals. Understanding what label SEO with Blaze Media.

Follow our guide for a full understanding of YMYL (your money your life) content.

Understand the ins and outs of YMYL content and why it is so important for your business if it falls into a niche that needs to consider YMYL guides. Click the link to find out more about YMYL content with Blaze Media.

Search engine optimisation has the potential to be one of your most influential marketing sources that drives traffic without the need to pay for advertising spaces.

Find out how SEO can benefit your business and increase your visibility, users and brand awareness through tried and tested SEO strategies.

So you want to get more eyeballs on your business but you don’t want to spend the majority of your budget running ads? Then, it may be time you start thinking about increasing the organic traffic to your website. In terms of a long-term marketing strategy, there is arguably no better way than to have … How to Grow Your Organic Traffic

Check out our expert guide to landing page optimisation that can improve your conversion rate and make the customer journey as simple as possible.

Follow our 7 expert tips to landing page optimisation and how you can measure these optimisations on your website. Click the link to find out more.

Find out which SEO metrics really matter and how they can help you influence your organic strategy to drive better results.

With these 7 key metrics you can focus your time on the things that matter and don’t need to worry about vanity metrics that everyone loves to talk about online. Your way to create a data driven SEO strategy.

The weird and wonderful world of SEO (Search Engine Optimisation) is an ever changing landscape that can be, quite frankly, a minefield. The reason for this is because there is always an algorithm change that those pesky folk at Google make on a weekly (and sometimes daily) basis. The rise of new technologies and innovations … 8 SEO Trends To look Out For in 2023

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll … GA4: What You Need to Know if You Track Your Analytics

Search engines like to keep their algorithm a secret. If search engine optimisers (SEOs) knew exactly how a search engine worked out what results to display for a query, then their algorithm could be easily manipulated – creating an untrustworthy web for everyone! However, this doesn’t stop people from wanting to find out (including our … What Did We Learn from the Yandex Leak?