Google Ads Articles

In the current digital landscape, it is essential that you get the ball rolling on ads for your business to survive.  Marketing your business has transformed over the last decade; with the increasing popularity of social media, gone are the days of newspaper ads and plastering your face on bus stops (though at Blaze, we … Google Ads vs. Social Ads: Which Is Best for Your Business?

If you are in the marketing department of a charity, you have likely been tasked with the job of discovering the best marketing strategies for your charity.  If you have a website, it can be easy to become lost in the void of web pages, and that is the last thing you want, especially when … PPC For Charities

Pay-per-click advertising is a fantastic way to increase traffic to your company website. Let’s face it, even if you feel as though your business is doing well, there’s always room for improvement.  You can receive considerable sales in return for the price of one click, so it’s no wonder this marketing technique has become so … Pay Per Click Tools

Your Google Ads campaigns and budgets will become more streamlined as the platform begins to automatically pause low-activity keywords. The tech giant is already emailing its customers outlining the change in detail. In this blog, we’ll take a deeper look at what this update entails and how it will affect the industry going forward.  But … Google Ads To Automatically Pause Low-Activity Keywords

Have you ever heard Meta nerds constantly banging on about conversion rate optimisation (CRO)? Well if so, it is for good reason. CRO is an important metric in the world of digital marketing, so much so that it can be an all-consuming metric for some businesses. If they don’t see a pleasing CRO percentage then … What is Conversion Rate Optimisation?

How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.

Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.

PPC stands for Pay-Per-Click. But how does it actually work? Well, the clue is in the name. But in case you’re still not sure, we’ll give you a full explanation of what PPC is and why it’s important. So strap yourself in because this is going to be one heck of a juicy value-packed blog … What is PPC?

SEO or PPC? It’s a question as old as, well, the internet. We dive into the pros and cons of both SEO and PPC and how you can decide what is right for you.

With this in-depth guide you will understand the importance of both SEO and PPC and how choosing the right marketing strategy for your business isn’t quite as straight forward as picking just one.

Discover the best PPC KPIs to monitor and see how they can take your PPC ads to the next level.

With these top 5 pay per click KPIs, you will be able to measure the success of any ad campaign and find out how you can improve your ads and make them more cost-effective. See our top PPC KPIs by clicking the link.

Have you ever heard of a little thing called Google advertising?  Or as we call it in the industry, Google Ads. Sorry for the slang but those last 3 syllables make a difference you know. Anyway, Google Ads is an advanced platform that utilises automation, machine learning and AI.  Therefore, a strong strategy with a … How To Set Yourself Up For Success On Google Ads

You’ve heard of PPC, right? It stands for pay-per-click and it’s a form of advertising that has been helping businesses generate revenue and leads using the power of search engines. PPC has been around since the mid 90’s and, as with most things digital, has advanced and transformed dramatically. Thanks to marketing wizards and software … PPC Trends for 2024