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Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

How to Speed up Websites for Better Conversions

A huge mistake that business owners make is investing in large websites full of information without considering how quickly the website will be able to operate. When you invest in a website that runs slowly, you’re essentially paying for your potential customers to be annoyed at you. We aren’t in the early 2000s anymore, and ... Is Digital Marketing Legit?

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10 March 2025

Is Digital Marketing Legit?

The world of marketing has evolved over the last few years. Gone are the days of newspaper articles and billboards- say hello to the magical world of digital marketing.  Most businesses worldwide have fully embraced the power of digital marketing, while others don’t trust it and don’t think that it produces the results that digital Is Digital Marketing Legit?

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20 February 2025

The Top 5 Shopping Feed Tools for 2025

After a busy Q4, it’s always a good idea to step back and take a look at how your Ecommerce site performed over the busy holiday sales period.  Now ask yourself, did you get the most out of every channel? Could you squeeze that extra bit of revenue from your shopping campaigns? Well, at Blaze, The Top 5 Shopping Feed Tools for 2025

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3 February 2025

Useful Plugins to Check That Your Tracking Pixel is Installed and Working

At Blaze Media, we’re massive fans of data. Clearly, we’re the life and soul of any party that we’re invited to. Data is so important to the success of any paid media campaign. When you’re backed by data, you can make changes to your campaigns and be confident in the knowledge that you’ll be having Useful Plugins to Check That Your Tracking Pixel is Installed and Working

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24 January 2025

How Google Shopping Is Changing in 2025

In October 2024, Google unveiled a major transformation of its Shopping platform. This update, which incorporates cutting-edge AI technologies designed to elevate the user experience, promises to make online shopping through search results more intuitive and enjoyable than ever before.  If you are an ecommerce wiz, you will know that Google’s big changes are set How Google Shopping Is Changing in 2025

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1 January 2025

Digital Marketing Agencies in 2025: Your Questions Answered

Learn everything you need to know about the benefits of hiring a digital marketing agency such as Blaze Media in 2025.

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19 November 2024

Google Ads vs. Social Ads: Which Is Best for Your Business?

In the current digital landscape, it is essential that you get the ball rolling on ads for your business to survive.  Marketing your business has transformed over the last decade; with the increasing popularity of social media, gone are the days of newspaper ads and plastering your face on bus stops (though at Blaze, we Google Ads vs. Social Ads: Which Is Best for Your Business?

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8 August 2024

PPC For Charities

If you are in the marketing department of a charity, you have likely been tasked with the job of discovering the best marketing strategies for your charity.  If you have a website, it can be easy to become lost in the void of web pages, and that is the last thing you want, especially when PPC For Charities

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19 July 2024

Pay Per Click Tools

Pay-per-click advertising is a fantastic way to increase traffic to your company website. Let’s face it, even if you feel as though your business is doing well, there’s always room for improvement.  You can receive considerable sales in return for the price of one click, so it’s no wonder this marketing technique has become so Pay Per Click Tools

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20 June 2024

Google Ads To Automatically Pause Low-Activity Keywords

Your Google Ads campaigns and budgets will become more streamlined as the platform begins to automatically pause low-activity keywords. The tech giant is already emailing its customers outlining the change in detail. In this blog, we’ll take a deeper look at what this update entails and how it will affect the industry going forward.  But Google Ads To Automatically Pause Low-Activity Keywords

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18 June 2024

What is Conversion Rate Optimisation?

Have you ever heard Meta nerds constantly banging on about conversion rate optimisation (CRO)? Well if so, it is for good reason. CRO is an important metric in the world of digital marketing, so much so that it can be an all-consuming metric for some businesses. If they don’t see a pleasing CRO percentage then What is Conversion Rate Optimisation?

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6 June 2024

How to Run a PPC Campaign [Updated 2024]

How do you run a successful PPC campaign? Follow the guidance of the Blaze PPC experts and see how a well thought out PPC strategy can improve your conversions and sales while reducing your cost per click.

Follow our 3 simple steps to start generating effective PPC campaigns that drive traffic and increase click through to your targeted landing pages.

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