Google Ads Articles

Browse through our wide selection of blog content which dives into a wide range of digital marketing topics.

15 May 2023

GA4: What You Need to Know if You Track Your Analytics

Google has released their fourth version of Google Analytics which is called Google Analytics 4.  Such an original name, I know! Can you guess what the previous version was called? You guessed it, version 3 (pretends to be shocked). Although it was commonly referred to by its other name, Universal Analytics. In this post we’ll ... SEO vs PPC: Which is Better for Your Business?



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6 March 2024

SEO vs PPC: Which is Better for Your Business?

SEO or PPC? It’s a question as old as, well, the internet. We dive into the pros and cons of both SEO and PPC and how you can decide what is right for you.

With this in-depth guide you will understand the importance of both SEO and PPC and how choosing the right marketing strategy for your business isn’t quite as straight forward as picking just one.


23 January 2024

What PPC KPI’s to Look Out For

Discover the best PPC KPIs to monitor and see how they can take your PPC ads to the next level.

With these top 5 pay per click KPIs, you will be able to measure the success of any ad campaign and find out how you can improve your ads and make them more cost-effective. See our top PPC KPIs by clicking the link.


17 October 2023

How To Set Yourself Up For Success On Google Ads

Have you ever heard of a little thing called Google advertising?  Or as we call it in the industry, Google Ads. Sorry for the slang but those last 3 syllables make a difference you know. Anyway, Google Ads is an advanced platform that utilises automation, machine learning and AI.  Therefore, a strong strategy with a How To Set Yourself Up For Success On Google Ads


16 October 2023

PPC Trends for 2024

You’ve heard of PPC, right? It stands for pay-per-click and it’s a form of advertising that has been helping businesses generate revenue and leads using the power of search engines. PPC has been around since the mid 90’s and, as with most things digital, has advanced and transformed dramatically. Thanks to marketing wizards and software PPC Trends for 2024


18 September 2023

15 Benefits of Google Ads

It’s hard to imagine a world without Google in it. Well maybe if you were born in the 50’s you can remember just fine but you get what we mean. Google has become such an embedded word within modern-day vocabulary. Every time you search for something on the internet, Google is there waiting to give 15 Benefits of Google Ads


21 August 2023

5 Tips for Small Business PPC Management

If you run a small business then you’ll be constantly looking for new avenues to increase your revenue. Running PPC campaigns is a way that you can achieve this. They can help you take advantage of online search queries and get in front of potential customers. No, it’s not some sort of dark web wizardry. 5 Tips for Small Business PPC Management


7 August 2023

What is Google Gemini?

AI seems to be the hottest topic out there at the moment. You can’t help but hear new reports about its advancements every other week.  Some people seem to fear it completely, while others are embracing it like a long lost sibling.   Huge tech companies are starting to design their own platforms in a hope What is Google Gemini?


2 August 2023

The Power of Microsoft’s UET Insights

It’s not only Zuckerberg and Musk who can take your online data and inundate you with a barrage of advertising. Microsoft has their part to play also. Welcome to the world of Microsoft’s UET Insights. UET Insights empowers businesses with a wealth of information about potential customers. In this article we will take a look The Power of Microsoft’s UET Insights


25 July 2023

What is Google Merchant Centre Next?

Those whizz kids at Google are always cooking up something which is why we’re not surprised that they‘ve updated Google Merchant Centre. Google Merchant Centre Next (catchy name eh?!) is an exciting development in the world of e-commerce and online retailing. It’s like the cooler, more sophisticated cousin of the original. As the successor to What is Google Merchant Centre Next?


27 March 2023

The Future of Voice Search

Voice search queries on the internet have been growing over the past few years. With the introduction of smart speakers like Amazon’s Alexa and Samsung’s Bixby, it’s not by chance that voice search is on the rise. Smartphones have also had a huge part to play as most have their own built-in voice assistant. We The Future of Voice Search


2 August 2022

How Can I Track Website Phone Calls Through Google Analytics?

If taking phone calls from customers is really important for your business, then you’ll want to make sure that you’re logging as much data as you can on every phone call that you receive. This includes where they come from, how long they last, and whether or not they convert. Without this data, you will How Can I Track Website Phone Calls Through Google Analytics?


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